Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mariah Romo

Santa Clarita,CA

Summary

Knowledgeable marketing associate experienced in executing social media strategies across social platforms. Excellent communication skills with comprehensive understanding of the Non-profit industry. Collaborative and committed to nurturing relationships with stakeholders, media and clients.

Overview

6
6
years of professional experience

Work History

Marketing and Development Associate

Guide Dogs Of America
02.2020 - Current
  • Developed consistent messaging across digital and published materials.
  • Conduct targeted public relations and media outreach, working directly with the press to cultivate and maintain relationships to promote brand awareness.
  • Developed social media calendar, including scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Created customized marketing materials to increase product awareness.
  • Curated content across five social channels ensuring cohesive online brand identity.
  • Pitched, developed, and produced short video content ok TikTok resulting in account verification and over 500,000 engaged followers in 6 months.
  • Identified opportunities and scheduled daily posts maintaining brand presence, promoting events and sharing donor and client testimonials.
  • Managed Salesforce Pardot database lists to grow subscriber readership and overall engagement.
  • Designed targeted email marketing campaigns to reach desired audience.

Program Director

Valley Trails Camp And Conference Center
06.2017 - 02.2020
  • Managed camp program for children ages 6-13.
  • Managed 25 camp counselors in day-to-day operations and supervised staff overseeing up to 150 children per day.
  • Developed and implemented a parent ambassador program that increased customer retention and grew sales.
  • Provided ongoing direction and leadership for off-season program operations.
  • Coordinated budgeting, scheduling, and resource allocation to facilitate smooth flow of operations.
  • Developed and implemented email marketing strategies to promote program awareness and participation.
  • Negotiated program contracts and agreements to obtain cost-effective pricing.

Education

Bachelor of Science - Organizational Communication

California Polytechnic State University Pomona
Pomona, CA
2018

Skills

  • Effective Cross-Functional Communicator
  • Digital Content Development
  • Brand Development and Awareness
  • Email Marketing
  • Industry Trends
  • Event Coordination
  • Nonprofit Communications
  • High Achiever
  • Time Management
  • Nonprofit Communications
  • High Achiever
  • Time Management

Timeline

Marketing and Development Associate

Guide Dogs Of America
02.2020 - Current

Program Director

Valley Trails Camp And Conference Center
06.2017 - 02.2020

Bachelor of Science - Organizational Communication

California Polytechnic State University Pomona
Mariah Romo