Jay Buckley
Shelby Twp
Summary
Accomplished automotive aftermarket professional with extensive experience across Fortune 100 and private equity organizations. Known as "The Answer Man" for unmatched expertise and hands-on knowledge as an ASE Master Technician, ASE Certified Parts Specialist, and Service Advisor. Combines deep understanding of core consumers and brand dynamics with innovative strategies to drive product success and market leadership. A proven leader in technical training, marketing, product development, catalog development, trade shows, events, and warranty management, with additional firsthand experience as a shop owner. Known for mentoring the next generation, fostering high-performing teams, and delivering results-driven marketing and technical solutions to corporate, core automotive consumers and enthusiasts.
Overview
35
35
years of professional experience
3
3
Certifications
Work History
Customer Success Manager
Burnout Brands
01.2025 - Current
- I manage two teams, a six person technical help team along with a 6 person customer service team.
- We manage all warranty claims, provide installation and troubleshooting help for our product lines.
- I have coached these teams to a 85+% SLA rate along with an over 70% improvement in customer NPS scores at two different companies under our business umbrella.
Director, Marketing Catalog and Technical Service
Dayco Incorporated
Birmingham
01.2020 - 01.2025
- Developed high-performance product development and product management team.
- Led 3 new product launches from ideation, production to consumer/retail level.
- Improved Dayco Catalog rating with Auto Care Association from C- to A.
- Moved Dayco 'Share of Voice' in all media to dominate position over competitors.
- Created a Technical Training Hub and technical video production of 20 how to and promotional videos.
- Streamlined warranty response time from 30 day timeframe to 48/hours.
- Curated and produced 10 major annual trade shows including Hay Days, Sand Sports, APPEX/SEMA, PRI, HDAW, APSG, APA, Mud Nationals, UTV Takeover and more.
- $1B, privately held global leader in the research, design, manufacture, and distribution of essential engine drive systems & aftermarket services for automotive, truck, construction, agriculture, and industrial applications.
National Sales and Marketing Director
XToolUSA
Las Vegas
01.2018 - 01.2020
- Launched at AAPEX 2019.
- Hired and trained Product team, Web Designers, Purchasing and Sales Force.
- Deployed well-coordinated campaigns, events, and public relations strategies to promote brand.
- Boosted brand awareness and generated leads while managing marketing campaigns and programs.
- Created content and promotional materials to drive engagement.
- Privately held start-up company manufacturing scan tools and key making systems.
Auto Repair Shop Owner
Motorking Automotive
Shelby Twp
03.1992 - 01.2016
- Managed day-to-day business operations and oversaw repair work.
- Developed and maintained strong relationships with clients, resulting in repeat business & referrals.
- Trained and mentored employees to perform daily business functions.
- Perform modifications to off-road race cars and trucks, engine swaps, EFI conversions, suspension modifications.
- High performance repairs and modifications for auto enthusiasts in metro-Detroit area
Director, Technical Services and Event Marketing
Fram Group
Lake Forest
02.1991 - 02.2011
- 28-year career as the 'Answer Man' with iconic brands leading Technical Training, Marketing, Trade Shows, Events, Product Development, Product Management, Warranty Investigations.
- Developing high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Led Event Marketing team that produced 20 outdoor events per year. Hot Rod Power Tour, Street Machine Nationals, NHRA events, NMCA Events.
- Write, script, and produce product how to videos. 64 videos total.
- Lead all technical training for customers and employ and train employees in product knowledge.
- Plan and produce 8 large annual industry trade shows (AAPEX, PRI, HDAW, Advance Auto, O'Rielly's, Autozone, NAPA).
- Support the Warranty Team in troubleshooting claims.
- $36B Fortune 100 company, includes: FRAM, Prestone, Autolite and Holts
Education
Associate of Science - Automotive and Diesel Technology
Denver Automotive and Diesel College
Denver, COSkills
- Team Leadership & Development
- Project Management
- Product Management
- Catalog Management
- Strategic Planning
- Budgeting
- Forecasting
- Digital Marketing
- Traditional Marketing
- ASE Master Tech
- Certified Parts Specialist
- Service Advisor
- Trade Show Management
- Motorsports Team Management
- Technical Training
- Video Production
- Cataloging efficiencies
- ACES
- PIES
- Customer relationship management
- Technical training
- Warranty management
- Conflict resolution
- Brand development
Certification
ASE Master Technician
Timeline
Customer Success Manager
Burnout Brands
01.2025 - Current
Director, Marketing Catalog and Technical Service
Dayco Incorporated
01.2020 - 01.2025
National Sales and Marketing Director
XToolUSA
01.2018 - 01.2020
Auto Repair Shop Owner
Motorking Automotive
03.1992 - 01.2016
Director, Technical Services and Event Marketing
Fram Group
02.1991 - 02.2011
Associate of Science - Automotive and Diesel Technology
Denver Automotive and Diesel College