Jay Florence
Los Angeles,CA
Summary
Executive Producer skilled in leading comprehensive creative production processes from concept to delivery. Proven track record in managing budgets and timelines while enhancing team collaboration across projects. Committed to operational efficiency and nurturing talent within teams to achieve ambitious project goals.
Overview
15
15
years of professional experience
Work History
Executive Creative Producer
Revery
Los Angeles, California
11.2024 - Current
- Led 360 creative-production development from pitch and scope development through final delivery.
- Cultivated client relationships, producing AWS Keynote, Coach x WNBA activation, and content for brands like Amazon Devices, Fashionphile, and Lucid EV motors.
- Managed budgets and timelines across multiple projects to ensure successful delivery.
- Developed and implemented operational policies to streamline workflows and enhance collaboration among cross-functional teams.
- Delegated work to staff resources, by setting priorities and goals.
Executive Producer
Big Spaceship
New York, New York
03.2022 - 10.2024
- Led production for Starbucks North America annual 360 campaign development
- Collaborated with creative and strategy teams to refine project concepts and storylines, elevating overall narrative quality.
- Managed and delegated tasks to cross-functional teams for multiple concurrent projects, ensuring alignment and timely delivery.
- Oversaw logistics and secured stakeholder approvals for activation, broadcast, photography, and content creator engagement, streamlining project execution.
Senior Producer
Freelance
Los Angeles, California
05.2019 - 04.2022
- Produced high-quality content for various multimedia projects and campaigns.
- Managed project timelines and budgets effectively throughout production phases.
Senior Production Manager
Publicis Groupe
New York, New York
05.2018 - 05.2019
- Coordinated cross-departmental activities among creative, production, project management, and accounting to streamline project execution.
- Managed vendor relationships to secure timely procurement of materials and services, supporting project deadlines.
Production Supervisor
Freelance
New York, NY
05.2016 - 05.2018
- Independent Film Production
- Production Supervisor of Nancy (2018), starring John Leguizamo, Steve Buscemi, Jay Smith Cameron, Ann Dowd, and Andrea Riseborough which premiered at Sundance Film Festival.
- Unit Production Manager of Broken Ghost (2017.)
Senior Producer
360i
New York, New York
10.2011 - 04.2016
- Produced integrated advertising and marketing campaigns that drove audience engagement across experiential activations, social and digital content, and linear TV.
- Conducted performance evaluations and provided targeted feedback to enhance career development for multiple direct reports.
Production Intern
Droga5
New York, New York
07.2011 - 10.2011
- Supported daily production operations, coordinated logistics for client meetings, ensuring seamless execution and positive client interactions.
- Contributed to brainstorming sessions, generating innovative advertising ideas that aligned with client objectives
Education
Bachelor of Arts - Integrated Marketing and Design
Parsons
New York, NY01-2010
Skills
- Creative strategy
- Campaign development
- Multimedia production
- Project management
- Budget oversight
- Stakeholder management
- Client relationship management
- Cross-functional collaboration
- Team leadership
- Team building
- Keynote presentation
Personal Information
Title: Executive Producer
Timeline
Executive Creative Producer
Revery
11.2024 - Current
Executive Producer
Big Spaceship
03.2022 - 10.2024
Senior Producer
Freelance
05.2019 - 04.2022
Senior Production Manager
Publicis Groupe
05.2018 - 05.2019
Production Supervisor
Freelance
05.2016 - 05.2018
Senior Producer
360i
10.2011 - 04.2016
Production Intern
Droga5
07.2011 - 10.2011
Bachelor of Arts - Integrated Marketing and Design
Parsons