JAY GAINES
Wildwood,Missouri
Summary
Leader in product design with a strong record of enhancing product experiences and driving business growth through innovative solutions. Expertise in Design Thinking and mentoring contributed to team expansion and successful integration of UX research, significantly increasing user adoption. Proficient in cross-functional collaboration and agile methodologies to achieve strategic objectives. Background includes strategic planning, team leadership, and performance optimization, with a focus on delivering impactful design initiatives.
Overview
20
20
years of professional experience
Work History
Director - Product Design
3Cloud Solutions
01.2022 - Current
- Built and scaled Product Design team, integrating UX, Business Analysts, and Agile methodologies.
- Mentored teams, fostering innovation and developing strategies to enhance customer experience with 3Cloud products.
- Orchestrated cross-functional collaboration to execute product strategy, driving growth and user satisfaction.
- Introduced Product Consulting approach, shifting mindset from project to product thinking, achieving over 50% increase in Azure-based application development solutions.
- Spearheaded integration of UX research into product development, increasing user adoption rates by 25%.
- Achieved rapid team growth from 2 to 40 members in nine months while maintaining quality and culture.
- Provided creative direction and mentoring to UX Design, Product Owners, and Scrum Masters.
Group Creative Director / Brand Strategy + Creative
Express-Scripts/Cigna
01.2020 - 01.2022
- Spearheaded launch and marketing campaigns for Express-Scripts Pharmacy brand.
- Orchestrated comprehensive rebranding, enhancing brand recognition and customer engagement.
- Unified Design and Digital teams to create a seamless omnichannel experience.
- Managed daily operations, prioritizing tasks to meet project goals with high creative standards.
- Led cross-functional digital team, overseeing design, digital, and copywriting efforts.
- Spearheaded data-driven product design initiatives, developing three innovative offerings generating over $10M in revenue.
- Achieved 25% improvement in customer interaction through strategic design innovations.
- Enhanced brand cohesion across all outputs by maintaining consistent standards.
Vice President - Digital
HLK
01.2019 - 01.2020
- Spearheaded product ideation and development across agriculture, healthcare, and hospitality sectors, driving business growth.
- Transformed digital product development process, achieving 40% reduction in time-to-market.
- Launched five successful digital products, increasing client revenue by 25% on average.
- Secured three major accounts through innovative product pitches, expanding company portfolio.
- Led cross-functional team of 30+ at HLK, integrating brand, UX, and development to create innovative solutions.
- Established agile collaboration practices between design and engineering teams to enhance efficiency.
Principal
Perficient, Inc. / Perficient Digital
01.2018 - 01.2019
- Championed digital product branding initiatives, fostering collaboration across multiple functions.
- Executed data-driven brand strategies, aligning product and UX design with marketing goals.
- Developed a comprehensive brand identity system, improving brand consistency by forty percent.
- Implemented an analytics-based performance framework, enhancing conversion rates through iterative design adjustments.
Agency General Manager
Perficient, Inc. / Perficient Digital
01.2016 - 01.2018
- Established national digital presence through organic growth and acquisitions, expanding Perficient Digital from 12 to over 130 professionals across 5 offices.
- Collaborated with executive leadership to integrate Experience Design practice with 3 agency acquisitions within 2 years.
- Inspired and led a diverse team of 130 individuals distributed across 5 locations nationwide.
- Managed operations and P&L for all five Perficient Digital offices to ensure financial health.
- Facilitated new business development by contributing innovative ideas to proposals, achieving approximately 15% year-on-year growth.
- Acted as primary liaison between agency and parent company, enhancing strategic alignment.
Delivery Director - Experience Design
Perficient, Inc. / Perficient Digital
01.2012 - 01.2016
Group Creative Director - Experience Design
Perficient, Inc. / Perficient Digital
01.2012 - 01.2016
Creative Director / Creative Practice Lead
Perficient, Inc. / Perficient Digital
01.2012 - 01.2016
Interactive Creative Director
2e Creative
10.2008 - 04.2012
Executive Creative Director
Infuz
09.2005 - 10.2008
Education
High School Diploma -
Affton Senior Highschool
St. Louis01-1992
Skills
- Visionary leadership
- People management
- Relationship building
- Coaching and mentoring
- Leadership development
- Performance management
- Business development
- Story pitching
- Product Design & Direction
- Creative Direction
- Design Thinking
- Digital Design
- Presentation Design
- Agile methodologies
- Cross-functional collaboration
Websites
Industries
- Healthcare
- Pharma
- Financial Services / Banking
- Retail
- B2B and B2C
- ECommerce
- Travel & Hospitality
- Agriculture
Timeline
Director - Product Design
3Cloud Solutions
01.2022 - Current
Group Creative Director / Brand Strategy + Creative
Express-Scripts/Cigna
01.2020 - 01.2022
Vice President - Digital
HLK
01.2019 - 01.2020
Principal
Perficient, Inc. / Perficient Digital
01.2018 - 01.2019
Agency General Manager
Perficient, Inc. / Perficient Digital
01.2016 - 01.2018
Delivery Director - Experience Design
Perficient, Inc. / Perficient Digital
01.2012 - 01.2016
Group Creative Director - Experience Design
Perficient, Inc. / Perficient Digital
01.2012 - 01.2016
Creative Director / Creative Practice Lead
Perficient, Inc. / Perficient Digital
01.2012 - 01.2016
Interactive Creative Director
2e Creative
10.2008 - 04.2012
Executive Creative Director
Infuz
09.2005 - 10.2008
High School Diploma -
Affton Senior Highschool
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