JAY GULICK
Kentucky Select Properties
LOUISVILLE,KY
33
years of professional experience
Proactive and goal-oriented leader recognized for exceptional sales, problem-solving, interpersonal, and communication skills. Proven track record of achieving individual and team success, with a strong reputation for reliability and adaptability. Expertise in quickly assessing challenges and implementing effective solutions to drive results. Committed to leveraging strengths to foster organizational growth and development within an ethical and supportive environment.
Work History
Managing Broker
15 Years 9 Months- Led operational and management functions for locally-owned, high-end residential real estate brokerage in the Louisville market.
- Managed budgeting, P&L, marketing/sales strategy, agent recruitment/retention, overseeing sales efforts of 80 agents and office staff of 6 while collaborating with owners on strategy and goal execution.
- Achieved sales volume of $292 million in 2025.
- Drove annual sales growth and consistent profitability in the dynamic, highly competitive real estate market.
- Received two recognitions from Better Business Bureau for Marketplace Ethics.
- Received four recognitions as the most generous small company in Louisville by Business First Partners in Philanthropy Awards.
Real Estate Sales Consultant
20 Years 8 Months- Advised clients on the sale and purchase of residential homes throughout Metro Louisville. Closed $130 million in property sales since 2005, contributing to market growth and client satisfaction.
- Developed strategic marketing plans utilizing digital platforms to enhance property visibility and attract potential buyers.
- Leveraged market analysis tools to assess property values and identify emerging trends in real estate sales.
- Guided clients through hundreds of property transactions, ensuring compliance with local regulations and market standards.
Product Director
2 Years 3 Months- Founded business information website (bnet.com) for publicly-traded internet company in San Francisco, growing registered users to over 200,000 in less than 18 months on a limited budget. Grew site to more than 200,000 registered users in less than 18 months on a limited budget. Handled all aspects of product development while collaborating with senior management, web developers, programmers, designers/animators, and writers. Facilitated initial monetization of the site through partnerships with Harvard Business School, as well as advertising and sponsorship sales.
- Led cross-functional teams to define and execute product strategies aligning with market trends.
- Developed product roadmaps prioritizing features based on user feedback and competitive analysis.
- Collaborated with engineering and design teams to enhance product usability and performance.
Vice President Marketing
2 Years 3 Months- Directed brand strategy and marketing communications for leading provider of online demo communications, contributing to three consecutive years of 40%+ revenue growth. Collaborated with Founder and CEO on company-wide strategic initiatives, enhancing overall marketing direction. Company experienced three consecutive years of 40%+ revenue growth and steadily increasing profitability during tenure. Secured high-profile clients including Amazon.com, Yahoo!, eBay, Google, 3M, The New York Times, Forbes, and FedEx, bolstering company reputation and market reach.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market share.
- Led cross-functional teams to drive product launches and promotional campaigns, ensuring alignment with corporate objectives.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing efforts.
Account Director and Senior Copywriter
1 Year 4 Months- Managed two multi-unit retail accounts for an Inc. 500 advertising agency, ensuring alignment with client goals.
- Conducted strategic planning and implemented system-wide marketing and promotions. Wrote and produced TV, radio, print, direct, and Internet marketing communications.
- Led strategic planning initiatives to align marketing efforts with client objectives.
- Cultivated strong relationships with key stakeholders to drive client satisfaction and retention.
- Developed comprehensive marketing strategies utilizing data analytics and market research insights.
Senior Communications and Marketing Specialist
1 Year 11 Months- Managed brand development and marketing communications for international pizza chain generating $1.4 billion in sales. Collaborated with vice president of brand marketing to lead 20-person project team in creating new marketing identity. Created presentations for senior management for Wall Street analyst conferences. Developed and implemented PR strategies alongside print, TV, and radio advertisements. Managed papajohns.com, annual report to shareholders and two internal newsletters.
- Developed and executed targeted marketing campaigns to enhance brand awareness and customer engagement.
- Collaborated with cross-functional teams to ensure alignment of communication strategies with overall business objectives.
- Analyzed market trends and customer feedback to refine messaging and improve campaign effectiveness.
Freelance Journalist
2 Years 6 Months- Achieved first place in business reporting at the 1997 Louisville Metro Journalism Awards for the Louisville Eccentric Observer.
- Published feature and opinion writing in The Nashville Scene, Louisville Courier-Journal, Louisville Eccentric Observer, and Louisville Magazine.
- Researched and developed compelling narratives on diverse topics.
- Conducted in-depth interviews with sources to gather accurate information and unique perspectives.
Management Consultant
2 Years- Developed and implemented training programs for Fortune 500 manufacturing organizations including Rohm and Haas, Miller Brewing, and Toyota, focusing on cross-functional teams, just-in-time manufacturing, and total quality management to enhance operational efficiencies.
Education
Master’s in Business Administration - Beta Gamma Sigma Honor Society
Bachelor of Arts - English
Skills
Leadership skills
Marketing expertise
Strategic communication
Relationship management
Financial management
Training and coaching
Innovation and creativity
Adaptability and flexibility
Timeline
Managing Broker
Kentucky Select Properties
11.2010 - CurrentRead More
Real Estate Sales Consultant
Kentucky Select Properties
12.2005 - CurrentRead More
Product Director
CNET Networks (BNET.com)
09.2003 - 12.2005Read More
Vice President Marketing
Autodemo
06.2001 - 09.2003Read More
Account Director and Senior Copywriter
CurrentMarketing
02.2000 - 06.2001Read More
Senior Communications and Marketing Specialist
Papa John’s International
03.1998 - 02.2000Read More
Freelance Journalist
Multiple Publications
06.1995 - 12.1997Read More
Management Consultant
Miller Consultants
05.1993 - 05.1995Read More
Bellarmine University
Master’s in Business Administration from Beta Gamma Sigma Honor Society
Read More
University of Arizona
Bachelor of Arts from English
Read More
COMMUNITY ACTIVITIES AND PROFESSIONAL RECOGNITION
- Louisville Academy of Music, Board Member, Board Treasurer, 2025-Present
- Norton Healthcare Sports and Learning Center, Development Committee, 2018-2021
- Olmsted Parks Conservancy, Board of Trustees, 2016-2022, Board Chair, Development Committee, Governance Committee, Capital Campaign Committee
- Olmsted Parks Conservancy, Capital Campaign Steering Committee, 2014-2017
- House of Ruth, Board Member, 2005-2008
- Home of the Innocents, Volunteer, 1998-1999