Jay Hetrick

• Founded J. Charles Assets, a boutique investor relations firm in 2016.
• Secured 20+ publicly traded companies for enhanced market awareness and investor engagement.
• Facilitated significant stock increases for clients, including Opiant Pharmaceuticals and Staffing 360 Solutions.
• Managed investor book to strengthen client relationships and improve communication.
• Developed comprehensive campaign strategies tailored to client needs and investor expectations.
• Coordinated investor conference calls and presentations to facilitate engagement.
• Created and distributed press releases, including financial updates and compliance information.
• Prospected new clients to expand business opportunities and revenue streams.

Defined key responsibilities to improve team clarity and accountability.

• 1. Investment Acquisition & Deal Structuring - Identify and qualify potential business partners, present Fusion's unique investment model, and structure revenue-sharing agreements that align with both parties' goals.
• 2. Reinforcing Fusion’s Value Proposition - Act as a trusted advisor to partner businesses.
• 3. Strategic Business Advising - Virtual board member.
• 4. Accountability Coaching - Set and uphold clear boundaries, revisit long-term goals consistently, facilitate tough conversations with empathy and firmness.
• 5. MAAP Meetings Facilitation - (Measure, Accountability, Assess, Plan) meetings with each partner.
• 6. Execution of the Fusion Business Plan - Guide clients through stages and hold partners accountable to performance indicators and participation benchmarks.
• 7. Managing Inputs and Metrics - Maintain visibility on both tactical (micro) and strategic (macro) business priorities.
• 8. CRM Development - Teach best practices on follow-up, segmentation (Lofty, Zoho CRMs).
• Cultivated client relationships as primary point of contact, ensuring alignment with partner objectives.
• 9. Collaboration with Internal Teams - Liaise with Fusion departments (marketing, CRM support, database teams) to align on partner needs.
• 10. Internal Reporting & Project Management - Maintain accurate data in systems like Zoho Projects and Mission Control. Track tasks, meeting outcomes, and partner progress in real time.
• 11. Leadership & Professionalism - Exhibit confidence, competence, and charisma when guiding partners.
• 12. Client Issue Resolution - Act as a mediator and strategist to ensure ongoing partner satisfaction.

Summary of Core Competencies:

• Business Planning & Execution
• Coaching & Accountability
• CRM and Data Strategy
• Strategic Advising & Deal Structuring
• Leadership & Influence
• Operations & Systems Thinking
• Partner Communication & Retention
• Internal Project Coordination
• Growth-Oriented Mindset

Positioned 22nd Century Group as a leading entity in cannabis sector through targeted investor outreach, increasing market visibility.

• Drove significant interest from brokers and institutions, enhancing business growth.
• Introduced investment opportunities to numerous institutional and accredited investors.
• Facilitated stock performance, achieving gains of 1600%, 400%, and fluctuations of 100% to 200%.
• Contributed to strategic investor relations initiatives that elevated market presence.
• Cultivated relationships with key stakeholders, facilitating ongoing investment activities and strengthening network.
• Developed robust book of business managing account for 22nd Century Group Inc., enhancing revenue potential.

Constructed boat hulls and decks for 115 and 288 models, ensuring structural integrity and craftsmanship.

• Installed engines, plumbing, and electrical systems to ensure functionality.
• Conducted thorough inspections for quality assurance on completed builds, identifying and resolving issues to meet design specifications.
• Assembled decks and additional components for final assembly.
• Maintained meticulous attention to detail while working with diverse materials, enhancing overall build quality.
• Studied boatbuilding techniques to improve skills.