Jay Tarrant

Responsible for 1.5 million dollars of booth and sponsorship sales for Buildings NY trade show.

Worked with Operations team on site design, floorplanning and future site possibilities

• Buildings NY- Event and Sales Director, directed event and sales team of 15 (sales, marketing, finance, registration, operations, education.) responsible for driving $1.5 million in revenue. Increased NPS +57 from 2018 to 2019, largest increase at Reed 2019.
• Aluminium USA and Fastener Fair USA- Event and Sales Director, directed event and sales team of 10 to drive $2.5million of revenue. Managed international sales team consisting of both in house and external agents. Transitioned Fastener Fair into Reed portfolio after purchase from Mack Brooks.
• Bar Convent Brooklyn- Sales Director, responsible for space and sponsorship sales of $1.5 million, secured water sponsorship with Source Water and negotiated international pavilions with Italy and Peru. Worked closely with Operations team on site design, floorplan and future site possibilities.
• Launch Pad- Sales Director, managed a sales team of 6 for all new show platforms including: Equitana, MadCon, Outside Experience, EnduranceCon and Natural Disaster Expo. Developed a dynamic comp and sales initiative plan tailored to selling first time shows, driving $3 million in revenue. Transitioned sales team onto Salesforce CRM, creating a strong weighted pipeline for better sales reporting.

• Managed all operations for three fast-paced Cannondale branded retail stores with an annual gross revenue of $3 million. Recruited, hired and trained 30 team members, including four department managers, who represented a wide demographic of ages, backgrounds and skill sets.
• Managed P&L budget to match changing business needs. Reduced payroll, inventory and operational expenses, achieving a 20% cost savings on $4 million operating budget.
• Restructured sales incentive plan and staffing, which resulted in improved compensation balance in relation to sales and expenses.
• Customized floor plans working with Visual Merchandising Team to develop effective flow and design.
• Delivered on-time and on-budget build-outs of new stores, allowing for cost savings of $200k on previous build outs.
• Managed operations, including regular cycle counts and inventory control; reduced costs and shrinkage.
• Developed sound business plan and marketing strategy which integrated shops into the neighborhood and community.
• Established yearly marketing calendar, business strategy, staffing plan, and operations budget which also applied to scaling up and adding stores.
• Implemented POS system and developed Customer Relation Management (CRM) feature that built customer loyalty and repeat business.

• Managed day-to-day operations for 2 locations of a Top 100 bike shop.
• Launched second location of Sid’s Bikes, growing company revenues from $1.5 million to $5 million.
• Developed and communicated company brand. Developed website, all marketing plans and defined the company’s Mission Statement.
• Managed all personnel and employee training for a staff of 30.
• Directed/trained sales staff on sales technique, customer service, and product.
• Managed merchandising, purchasing and inventory control.

• Managed creative team of photography editors, art directors, photographers, and designers to fulfill creative needs of a magazine with circulation of 1 million copies.
• Directed global freelance and staff photographers for all cover and feature stories helping small businesses learn from big business success.
• Managed a $2 million photo and art budget. Negotiated photography and art usage rights and fees to maximize budget.
• Collaborated with editors and writers to generate story ideas that profiled successful business practices and business leaders.
• Discovered, managed, and mentored new photographers to build portfolio of talent.

• Assigned, produced, and edited photography for feature and cover stories.
• Researched existing images and artwork to accompany articles.
• Scouted shoot locations for cover and features.
• Maintained database of photo usage fees and contracts.