JAYHLIN RODGERS
Houston,TX
Summary
Creative communications professional with 4+ years of experience growing digital communities, creating engaging content, and building authentic connections with diverse audiences. Proven track record of transforming concepts into successful programs, growing social media followings by 10x, and securing meaningful partnerships. Passionate about using storytelling and digital platforms to connect communities with valuable resources and information.
Professional communicator with deep understanding of digital storytelling techniques. Skilled in content creation, social media strategy, and multimedia production. Strong team collaborator with results-driven mindset, adaptable to evolving project needs. Effective at transforming complex ideas into engaging narratives that resonate with diverse audiences.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Spa Associate
Hand and Stone
06.2021 - Current
- Enhanced digital presence and social media engagement for wellness business
- Managed client relationships and resolved service disputes with professionalism
- Balanced customer service excellence with sales goals in membership and retail
- Enhanced client satisfaction by providing exceptional customer service and addressing their needs promptly.
- Participated in regular training sessions to stay updated on industry trends and best practices, enhancing overall service quality.
Digital Storyteller & Marketing Associate
kinkofa
06.2023 - 08.2025
- Collaborated with data analysts in weekly strategy sessions to design 8 experimental marketing campaigns over 8 weeks
- Grew TikTok community by 10x (from 47 to 495 followers) through authentic, story-driven content
- Created 2 viral posts, including one reaching 10.1K views with 578 saves (20x follower count)
- Secured UGC collaboration with @formerlovepoet, expanding reach through creator partnerships
- Generated 461+ app signup clicks through multi-channel digital campaigns
- Built email waitlist of 200+ subscribers using ManyChat automation and compelling storytelling
Content Creator & Show Producer
Amazing 102.5 FM
05.2020 - 06.2025
- Developed and launched "QTNA" from initial concept to successful weekly recurring show
- Created original IG Live series: "Journeys with Jayhlin" featuring local business owners
- Managed end-to-end production: outreach, research, booking, script writing, and social media growth
- Built dedicated social media presence from 0 to 266 followers through consistent, engaging content
- Led team in weekly strategy meetings and content development
- Won community engagement award for impactful local programming
- Wrote news scripts and managed live show mixing and timing
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
Journalist & Web Developer
KTSU
05.2023 - 05.2025
- Created news packages and articles focused on campus and community stories
- Contributed to website development and content management
- Traveled to Washington DC to cover Howard's Center for Journalism and Democracy events
- Produced multimedia content combining writing, research, and digital storytelling
Administrative Assistant
Beryl Basham Art
05.2024 - 11.2024
- Conducted PR research and identified media opportunities for visual artist Sherika Mahdi
- Wrote compelling descriptions for artist's painting portfolio
- Provided social media direction and content strategy guidance
Education
Bachelor of Arts - Communications, Journalism
Texas Southern University
Houston, TX05.2025
Skills
- Social media strategy and growth
- Content creation (graphics, videos, multimedia)
- Community engagement and storytelling
- Email marketing automation
- News writing and journalism
- Public relations and outreach
- Project management
- Community programming
- Website development
- Strong writing skills
- Content strategy development
- SEO
Certification
- Du Bois Data Lab Data Analysis Training - 50 hours
Languages
English
Native or Bilingual
Timeline
Administrative Assistant
Beryl Basham Art
05.2024 - 11.2024
Digital Storyteller & Marketing Associate
kinkofa
06.2023 - 08.2025
Journalist & Web Developer
KTSU
05.2023 - 05.2025
Spa Associate
Hand and Stone
06.2021 - Current
Content Creator & Show Producer
Amazing 102.5 FM
05.2020 - 06.2025
Bachelor of Arts - Communications, Journalism
Texas Southern University
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