Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

JAYLEEN MIRANDA

San Diego

Summary

Skilled marketing professional with expertise in market research, KPI tracking, and content creation. Proven ability to enhance campaign engagement and drive product launches, contributing to measurable growth in consumer engagement.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Prestige Beauty Advisor

Ulta Beauty
11.2024 - Current
  • Support corporate events for Morphe, executing floor sets and promotional displays to ensure alignment with marketing initiatives.
  • Completed brand product training to provide informed recommendations, and enhance client experience.

Marketing Coordinator

Plastic Beach
01.2024 - 05.2024
  • Coordinated influencer partnerships and product sends, driving 12% higher campaign engagement.
  • Tracked KPIs (CTR, conversions, engagement) using Microsoft Excel across Meta and Google, optimizing ads to improve ROI by 15% and reduce CPC by 10%.
  • Conducted competitive research and consumer analysis to strengthen competitive positioning and performance (CTR +9%).
  • Supported cross-functional teams to execute 2 product launches and multiple promotions.
  • Compiled performance reports that informed strategy for quarterly campaigns.

Marketing Intern

Women's Best
05.2023 - 05.2024
  • Initiated market research on supplement trends and consumer trends, informing two product launches and a line extension, increasing engagement by 13%.
  • Tracked KPIs (CTR, bounce rates, conversions), and applied A/B testing insights to improve digital ad campaigns across Google and Meta, increasing ROI, and reducing CPC by 15%.
  • Contributed to SEO efforts by updating the website, resulting in a 22% increase in organic traffic.
  • Compiled influencer performance reports and presented findings through PowerPoint to stakeholders to optimize future collaborations.

Marketing Director

CSUSM Management Society
08.2022 - 05.2024
  • Crafted digital content and ad creatives, boosting Instagram engagement by 19% and LinkedIn by 12%.
  • Led campus events, managing vendors, budgets, and timelines, driving 12% profit growth, and showcasing strong event coordination.
  • Analyzed campaign performance and audience insights to refine strategies and maximize impact.

Store Manager

B&H Music
09.2021 - 10.2023
  • Oversaw scheduling, inventory, and sales tracking, driving 15% revenue growth over two quarters.
  • Leveraged consumer feedback to promotions, raising featured product sales by 23%.
  • Designed seasonal displays aligned with shopper trends, increasing foot traffic and conversions.
  • Partnered with vendors to streamline product flow, cutting stockouts by 30%.

Consulting Externship

PwC
06.2022 - 08.2022
  • Conducted competitive and market research to identify growth opportunities and optimize program strategies.
  • Developed data-driven recommendations for brand marketing and stakeholder engagement.
  • Presented insights that informed strategic decisions, increasing donor engagement by 3.7%.

Education

B.A. - Business Administration- Marketing

CSU San Marcos
San Marcos, CA
05.2024

Skills

  • Adobe Creative Suite
  • Microsoft Office Suite
  • Meta ads
  • Google Ads
  • Market research
  • Consumer insights
  • Project management
  • KPI tracking
  • Content creation
  • Time management
  • Organizational
  • Teamwork
  • Communication
  • Problem solving
  • Leadership
  • Adaptability
  • creativity
  • Attention to detail
  • Conflict resolution
  • Empathy

Certification

  • HubSpot Content Marketing
  • HubSpot Marketing Software
  • Google AI Shopping Ads
  • Google Ads Search Ads

Languages

  • Spanish, Native
  • English, Native

Timeline

Prestige Beauty Advisor

Ulta Beauty
11.2024 - Current

Marketing Coordinator

Plastic Beach
01.2024 - 05.2024

Marketing Intern

Women's Best
05.2023 - 05.2024

Marketing Director

CSUSM Management Society
08.2022 - 05.2024

Consulting Externship

PwC
06.2022 - 08.2022

Store Manager

B&H Music
09.2021 - 10.2023

B.A. - Business Administration- Marketing

CSU San Marcos
JAYLEEN MIRANDA