Skilled marketing professional with expertise in market research, KPI tracking, and content creation. Proven ability to enhance campaign engagement and drive product launches, contributing to measurable growth in consumer engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Prestige Beauty Advisor
Ulta Beauty
11.2024 - Current
Support corporate events for Morphe, executing floor sets and promotional displays to ensure alignment with marketing initiatives.
Completed brand product training to provide informed recommendations, and enhance client experience.
Tracked KPIs (CTR, conversions, engagement) using Microsoft Excel across Meta and Google, optimizing ads to improve ROI by 15% and reduce CPC by 10%.
Conducted competitive research and consumer analysis to strengthen competitive positioning and performance (CTR +9%).
Supported cross-functional teams to execute 2 product launches and multiple promotions.
Compiled performance reports that informed strategy for quarterly campaigns.
Marketing Intern
Women's Best
05.2023 - 05.2024
Initiated market research on supplement trends and consumer trends, informing two product launches and a line extension, increasing engagement by 13%.
Tracked KPIs (CTR, bounce rates, conversions), and applied A/B testing insights to improve digital ad campaigns across Google and Meta, increasing ROI, and reducing CPC by 15%.
Contributed to SEO efforts by updating the website, resulting in a 22% increase in organic traffic.
Compiled influencer performance reports and presented findings through PowerPoint to stakeholders to optimize future collaborations.
Marketing Director
CSUSM Management Society
08.2022 - 05.2024
Crafted digital content and ad creatives, boosting Instagram engagement by 19% and LinkedIn by 12%.
Led campus events, managing vendors, budgets, and timelines, driving 12% profit growth, and showcasing strong event coordination.
Analyzed campaign performance and audience insights to refine strategies and maximize impact.
Store Manager
B&H Music
09.2021 - 10.2023
Oversaw scheduling, inventory, and sales tracking, driving 15% revenue growth over two quarters.
Leveraged consumer feedback to promotions, raising featured product sales by 23%.
Designed seasonal displays aligned with shopper trends, increasing foot traffic and conversions.
Partnered with vendors to streamline product flow, cutting stockouts by 30%.
Consulting Externship
PwC
06.2022 - 08.2022
Conducted competitive and market research to identify growth opportunities and optimize program strategies.
Developed data-driven recommendations for brand marketing and stakeholder engagement.
Presented insights that informed strategic decisions, increasing donor engagement by 3.7%.