Jazila Areen

• Worked as the Country Manager Sales for Medical Imaging Systems in China and Pakistan from Jan 2023-Dec 2023.
• Worked as the Marketing Specialist for South Asia Region, including Pakistan, Bangladesh, Nepal, Sri Lanka, Maldives, Bhutan, and Myanmar, from Aug 2020-Dec 2023.
• Developed and implemented sales strategies to achieve revenue targets for the medical imaging product line in the assigned country and region, completed annual target of USD 2.2 million, in 2023.
• Increased market share by developing and implementing effective sales strategies, from 15% to 24% in the span of 3 years, against strong competitors and instable economic and political conditions.
• Established strong relationships with key industry players for business growth and expansion, including big Diagnostic Chain, Chughtai Lab, IDC, and JC Accredited hospitals. This led to the addition of 15% of strategic accounts.
• Led the successful launch of new products in Pakistan, Sri Lanka, Bangladesh, and Nepal markets, driving revenue growth and brand recognition, resulting in big breakthroughs in both high-end Government and Private Sectors tertiary Hospitals.
• Built reference sites and prepared a database of testimonials from reputed radiologists with installation of Mindray High-end ultrasound systems.
• Worked closely with the biomedical team to update the systems, troubleshooting problems, establishing connection to the hospital PACS systems, and running quarterly evaluation checks on the Mindray full range of Ultrasound systems.
• Analyzed market trends and competitor activities to inform strategic decision-making.
• Implemented process improvements, streamlining workflows, and increasing team productivity by 15%, to reduce the paperwork and expedite lengthy process work.
• Ensured regulatory compliance by working closely with legal advisors and government agencies.
• Negotiated contracts with suppliers to secure favorable terms that benefited the company, ensuring a closer relationship with the Key customers, investments in marketing activities and annual trainings for the biomedical engineers to keep the consistent growth rate of the market, 17% in 2023.
• Fostered long-term relationships with customers, working closely with the team to deliver clinical research papers based on Mindray' advanced diagnostic features. During my tenure completed publications of 5 clinical research papers written by reputed doctors from South Asia, on Mindray' global website.
• Devised promotional and advertising plans to enhance product positioning and global brand marketing development, aligned marketing campaigns with Mindray business goals to increase awareness of products/services among target audiences and made breakthroughs with blank customers.
• Accomplished multiple tasks within established deadlines.
• Supervised marketing activities for global academic exchanges, international conferences such as Arab Health, ECR, ISUOG, RSNA and Workshops and Seminars. Organized a database of KOLs from across South Asia.
• Coached and mentored team members, fostering a culture of continuous learning and development, conducted 50 plus training sessions both online offline for the channel partners from all 7 countries as well as internal team, based on product information, market analysis and sales tools to keep the team coordinated and equipped with updates of the new features and advanced functions.

• Research based work on MDGs and SGDs in South Asian Countries.
• Presented abstract in the "One belt one road," Conference in Jiatong University, Xian, on Maternal mortality ratio in Pakistan.
• Recruited new members and successfully completed commentaries on Female Genital Mutilation in African Region. Held bimonthly meetings for academic exchange.

⦁Initially a Member of the Council and then promoted to Deputy and later became Council Director of the Social Dept.
⦁Successfully applied knowledge of event Management on a number of events.
⦁Achieved targets and goals through collaboration and teamwork
⦁My people-oriented personality and leadership skills have enabled me to manage team conflicts and unpleasant situations on a number of occasions