Summary
Overview
Work History
Education
Skills
TECHNOLOGY
Timeline
Generic

JEANINE D'ALESSANDRO

North Olmsted,OH

Summary

Strategic and results-driven floral wholesale leader with 20+ years of experience in the floral and decorative products industry. Proven success in directing showroom operations and merchandising. Assisting in the development of custom floral product lines and leading sales initiatives. Optimizing showroom merchandising. Recognized for a strong blend of creative vision and operational discipline.

Overview

34
34
years of professional experience

Work History

Showroom Manager / Inside Sales / Product Specialist

Autograph Foliages
Cleveland, OH
09.2016 - Current
  • Promoted to Showroom Manager in 2022, to lead sales strategy and visual merchandising for artificial foliage and floral products.
  • Spearhead wholesale customer engagement, and expand product lines through international travel.
  • Develop compelling displays and trend-forward vignettes to boost showroom traffic and order volume.
  • Assist in sourcing exclusive floral styles and decor that align with customer preferences.
  • Inspect container shipments for quality assurance.
  • Resolve escalated client service and shipping issues, utilizing Sage 100 ERP.
  • Represent the company at trade shows, generating leads, and negotiating on-site sales.
  • Train and onboard new staff, enhancing team productivity and product knowledge.

Lead Floral Designer & Buyer

Plant Crafters Garden Center
Westlake, OH
04.2001 - 01.2017
  • Designed high-end artificial floral arrangements for residential and commercial clients.
  • Worked directly with clients to create bespoke pieces using custom materials, containers, and fabric samples.
  • Led floral department operations two days per week, overseeing seasonal buying and staff coordination.
  • Created and executed elaborate theme-based Christmas trees and seasonal displays.
  • Purchased seasonal floral inventory and evaluated vendor performance based on product quality and trend alignment.

Outside Sales Account Executive

Acosta PMI, Inc.
Shaker Heights, OH
12.1991 - 04.1999
  • Managed and grew product portfolios for key retail accounts including Heinen’s, Discount Drug Mart, and Sherwood Foods.
  • Delivered targeted sales and marketing strategies to boost brand exposure and product sell-through at store level.
  • Routinely exceeded manufacturer quotas while providing hands-on service across 115+ retail locations.
  • Facilitated in-store merchandising, promotional execution, and POS installation.

Education

Bachelor of Arts - Speech Communications

Cleveland State University
Cleveland, OH

Skills

  • Wholesale Sales Strategy
  • Showroom Merchandising & Design
  • Relationship Management
  • Inventory & Quality Assurance
  • Trade Show Planning & Execution
  • Creative Design
  • Team Leadership & Training
  • Communication & Problem Solving

TECHNOLOGY

Microsoft Word, Microsoft Excel, Microsoft Outlook, Sage 100, Google Docs

Timeline

Showroom Manager / Inside Sales / Product Specialist

Autograph Foliages
09.2016 - Current

Lead Floral Designer & Buyer

Plant Crafters Garden Center
04.2001 - 01.2017

Outside Sales Account Executive

Acosta PMI, Inc.
12.1991 - 04.1999

Bachelor of Arts - Speech Communications

Cleveland State University

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