Jeanine Schappert-Longo
Brooklyn
Summary
Strategic and innovative professional with a wealth of skills and experience in business development, marketing, branding, entrepreneurship, and operational leadership across the beauty and wellness sectors. Expert at overseeing comprehensive operations, from creating innovative concepts and leading cross-functional teams to developing and implementing effective marketing and branding strategies. Recognized for successfully driving innovation through groundbreaking product lines, distribution systems, and award-winning marketing campaigns, while fostering brand cultures, mentoring teams, and implementing eco-friendly initiatives.
Overview
24
24
years of professional experience
8
8
years of post-secondary education
Work History
Startup Founder
O'beehave Naturals
Babylon
02.2010 - Current
- Brought to life a 12 sku “Clean Collection” professional Unisex botanical product line for Hair. Implemented comprehensive Sales, Education and Wholesale distribution networks, an active ecommerce presence and online stores utilizing Shopify and Square Space platforms, directly managed all social media platforms and customer support.
- Supervised the initiation and unveiling of the 'O'beehave Naturals' brand. Managed and designed multiple Pop Up Activations for the brand, including a mobile “Bubble Bar” launch and opened and managed multiple Brick and Mortar Store locations.
- Established the "Starbucks of Beauty" brick-and-mortar beauty bar concept. Responsible for managing all operational aspects ranging from commercial real estate sourcing, staffing, build-out contracting oversight and managing budgets.
- Devised and constructed distribution systems essential for rendering the store experience interactive and compelling, as well as designed compelling point-of-sale signage.
- Innovated and developed a range of beauty products, collaborating with cosmetic chemists and incorporating a foundation in Ayurvedic medicine.
- Directed the development of the On Tap system, the first shampoo keg, to prove and study refillable impact within current market environment.
- Active pricing evaluation while maintaining desired market margin standards for wholesale, retail and DTC.
- Head of technical education for the brand.
- Secured the Forbes Enterprise Award for innovatively approaching business strategies in the wellness sector.
Owner Technical Operator
Beehive Salon LLC
Brooklyn
02.2002 - 09.2016
- Visioned and built ground up multiple salon locations for Beehive Salon; an eco-focused unisex salon brand with a strong community focus, targeting a wide range client base and styling staff of professionals interested in Environmental design and highend wellness focused services.
- Managed various teams including administrative staff, hair stylists, and sales associates.
- Successfully Managed all daily, quarterly and annual budgets. Responsible for all State and Federal Sales and Tax Reporting.
- Lead Design teams to execute multi-media advertising, marketing, and branding campaigns across multiple channels. Granted multiple brand related trademarks.
- Drafted and modeled sustainably focused package designs for innovative solutions within the salon and spa industry.
- Developed a proprietary product line for the salon; O'beehave Naturals.
- Formulated and designed the first to market Refill systems specifically for the salon industry.
- Sold license to operate “The Beehive” to third parties interested in owning and operating salon businesses under The Beehive brand.
Education
Cosmetology - Ayruvedic Arts
Aveda Institute
Minneapolis, MN 01.1999 - 12.2000
Master of Science - Education
Hunter College
Queens, NY 01.1996 - 01.1998
Bachelor of Arts - Marketing & Communications
SUNY Oswego
Oswego, NY 09.1991 - 05.1995
Skills
- Business Development
- Management
- Operations Efficiency
- Sales
- Marketing
- Hospitality
- Customer Experience
- Product Development
- Executive Leadership
- Brand Development
- Operations Management
- Cross-functional Collaboration
- Training
- Mentorship
- Client Retention
- Retail Operations
- Strategic Planning
- Wholesale Distribution
- Social Media Management
- Advertising
- Campaign Execution
- Trademarking
- Logo Design
- Customer Service
- Team Building
- Leadership
Websites
Activities
- Founded The Refill Project in 2010, an educational program empowering local communities to engage in the 'ZeroWaste' Movement through participation in Reduce, Reuse, Recycle initiatives.
- Initiated, financed, and provided 'Refill Bars/Eco-Depots' to observe and demonstrate that communities actively choose eco-friendly shopping options.
- Developed six exclusive formulas for The O'beehave brand, with two formulas earning 'Best in Show' accolades in their respective categories.
- Educated for AVEDA, DevaCurl, Jessicurl, Organic Salon Systems, Cezanne, and other brands in the beauty industry.
Timeline
Startup Founder
O'beehave Naturals
02.2010 - Current
Owner Technical Operator
Beehive Salon LLC
02.2002 - 09.2016
Cosmetology - Ayruvedic Arts
Aveda Institute
01.1999 - 12.2000
Master of Science - Education
Hunter College
01.1996 - 01.1998
Bachelor of Arts - Marketing & Communications
SUNY Oswego
09.1991 - 05.1995