Jean-Luc DeCoster
Saint Louis,MO
Summary
Versatile sales strategist, business consultant, and entrepreneur with expertise in digital marketing, content creation, and public speaking. Proven ability to scale businesses, optimize sales funnels, and develop high-converting marketing strategies through data analysis and customer engagement. Adept at problem-solving, leadership, and adaptability in fast-changing business environments. Skilled in using AI tools and automation to enhance business efficiency. Passionate about helping businesses and company-owners increase revenue through strategic sales processes, branding, and cutting-edge digital marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales Consultant
Coaches & Online Businesses
01.2024 - Current
- Work with high-level coaches and service-providers to optimize sales funnels, lead generation, and client conversion and retention
- Develop and implement proven sales frameworks using data analysis, leading to increased revenue
- Provide strategic consulting on pricing, offer structuring, and digital marketing strategies for client acquisition
- Deliver engaging presentations and sales training, helping businesses refine their branding, ads, messaging, and closing strategies
- Contributed to over $250,000 sales through medium/high-ticket offers
Creative Writing & Content Development
(Multi-business)
08.2017 - Current
- Developed engaging content for both major companies and startup businesses, including email newsletters, sales copy, blog articles, and brand messaging strategies
- Created persuasive marketing materials, sales scripts, and email campaigns to drive engagement and conversions
- Assisted with SEO-driven content strategy, improving search rankings and increasing organic traffic
- Consistently wrote company-wide comprehensive meeting revisions (52 per year) as well as weekly outbound email sales letters (52 per year)
Founder & Head Coach
Evolution Co. Coaching
11.2022 - 12.2024
- Built a profitable fitness coaching business from scratch, leveraging AI tools for sales automation and client engagement
- Designed and delivered customized training and nutrition programs, increasing customer retention, lifetime value, and, most importantly, results
- Created marketing campaigns, engaging content, and lead magnets, increasing website traffic and conversion rates
- Managed and retained dozens of clients using problem-solving strategies and personalized service
- Scaled from $0 to $100,000 in revenue
Wholesale Business Development
1st Phorm
02.2020 - 02.2023
- Played a key role in scaling 1st Phorm's wholesale business, onboarding new retailers, and expanding market reach
- Helped grow wholesale from a $25,000/day profit to over $1M/day profit
- Built strong B2B partnerships, leading to long-term wholesale growth and increased revenue
- Developed sales processes and training programs for retailers, enhancing customer engagement and conversion rates
- Created engaging email newsletters, presentations, and sales scripts, improving brand messaging and customer retention
Assistant Manager & Retail Sales
Supplement Superstores
08.2017 - 02.2020
- Promoted to Assistant Manager due to strong leadership, adaptability, and sales performance
- Provided in-depth supplement education to customers, ensuring personalized product recommendations
- Led and trained new employees, increasing team-wide sales, customer engagement, and efficiency
- Completed the DevGru requirements for leadership (Reading specific books, hitting specific sales quotas, and demonstrated responsibilities to show qualification for leadership)
Education
Partial Associate's Degree - Business And Communication
Saint Louis Community College (STLCC)
Saint Louis, MO01.2018
Skills
- AI Literacy & Automation
- Sales Strategy & Business Development
- Data Analysis & Problem-Solving
- Public Speaking & Presentation Delivery
- Leadership & Adaptability
- Digital Marketing
- Client Acquisition & Retention
- Process Automation & System Development
- Content Creation & Copywriting
- CRM proficiency
Certification
- Certified Sports Nutrition Specialist (CSNS)
- Certified Personal Trainer (CPT) - NASM
- Certified Fitness Coach - NLCA
Tools And Platforms
- AI Tools (ChatGPT, Jasper, Copy.ai)
- Google Drive
- Microsoft Office
- Monday CRM
- ClickFunnels
- Kajabi
- Zoom
- Slack
Timeline
Sales Consultant
Coaches & Online Businesses
01.2024 - Current
Founder & Head Coach
Evolution Co. Coaching
11.2022 - 12.2024
Wholesale Business Development
1st Phorm
02.2020 - 02.2023
Creative Writing & Content Development
(Multi-business)
08.2017 - Current
Assistant Manager & Retail Sales
Supplement Superstores
08.2017 - 02.2020
Partial Associate's Degree - Business And Communication
Saint Louis Community College (STLCC)
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