JEANNINE DONATO

Entrepreneurial venture leveraging creative, business development, and marketing expertise to manage and market executive mid-term rental properties and provide staging and consulting services.

• Manage and market professionally staged executive mid-term rentals, sustaining a 72%-95% occupancy rate, outperforming the local market’s median rate of 57%.
• Develop and execute digital marketing campaigns (listings optimization, photography, SEO, guest experience design) to maximize ROI and retention.
• Stage new homes for a regional builder to accelerate sales, increasing buyer interest through modern design and curated experiences.
• Volunteer weekly to mentor and equip women in financial literacy and crisis support, empowering transformation in their financial, personal, and professional lives.

Led global marketing, communications, and digital transformation strategy to amplify reach, engagement, and donor growth for an international NGO operating in West Africa, Southeast Asia, and the Caribbean.

• Integrated in-house digital platform, boosting ROI by 30% and reducing costs.
• Developed a CEO communications channel to elevate organizational storytelling.
• Drove 12.5% YoY lead growth via SEO, Facebook ads, and email campaigns.
• Increased social engagement by 61% YoY by launching inclusive, regionally tailored content strategies.
• Launched new content marketing strategy, including 38 videos and 39 blogs in one year.
• Grew SMS texting channel from 0 to 10,000 opt-in subscribers in six months.

Directed enterprise-wide engagement, content, and digital marketing initiatives to strengthen brand presence, enrollment growth, and customer advocacy for an online higher education corporation.

• Spearheaded Customer Content initiative, achieving 120% YoY growth in asset creation.
• Grew Brand Ambassador program to 1,400 advocates (+133%) in 18 months.
• Led the consolidation of vendor contracts and designed an e-commerce portal spanning nine sites, serving internal stakeholders and 180,000 external users, resulting in a 60% reduction in costs and time.
• Managed multimillion-dollar paid media and transitioned campaigns in-house for the DMV region.

Oversaw domestic and international sales strategy and account executive team, cultivating partnerships and expanding market share across Fortune 500 scientific supply wholesalers and STEM education sectors.

• Partnered with HBCUs to increase STEM access through discounted lab equipment.
• Delivered 35% YoY sales growth, securing Fortune 100/500 accounts.
• Reduced aged inventory by 30%, earning first earned media coverage.

Directed integrated marketing and audience growth strategy for global B2B trade shows, driving attendance, revenue, and sponsorship expansion.

• Launched three new B2B trade shows, fueling 10% YoY revenue growth.
• Increased PACK EXPO attendance by 6.5% and new show registrations by 44%.
• Created Innovation Stage—140 sessions, building a new sponsorship revenue stream.
• Built Strategic Partner Program from the ground up, generating 162K leads and 50+ partnerships, still thriving today.
• Held budget responsibility for $6M annual marketing spend while also managing a Board-approved Innovation Fund to launch new programs and initiatives.
• Increased registrations by 40% and sponsorship revenue by 70%.

Led marketing programs for 150+ clients to drive non-dues revenue through integrated campaigns and data-driven strategies.