Jeannine Donato

Provide tailored marketing, communications event strategy consultancy services and support for corporations, associations and non profits

• Directed and managed all global marketing and communications for a humanitarian relief organization operating in several countries.
• Optimized email and digital marketing through in-house platform integration, increasing ROI by 30% and reducing costs
• Created a CEO Communications brand channel to engage supporters and partners, amplifying organizational storytelling
• Achieved a 12.5% YOY lead generation increase through SEO optimization, Facebook lead gen ads, and email campaigns
• Rebranded marketing communications, producing 38 videos and 39 blogs in one year to support revenue generation efforts
• Launched first Child Sponsorship digital ads, gaining 8,403 net new audience members
• Designed and implemented a Disaster Response Communications Initiative, achieving a 12-hour deployment record during the 2023 Turkey-Syria earthquake

• Daily management of corporation's brand and its subsidiaries, ensuring brand compliance for internal stakeholders and customers.
• Engineered a marketing campaign for the Customer Content initiative, yielding 120% YOY growth in marketing assets
• Grew the Brand Ambassador program to 1,400 advocates (133% growth in 18 months)
• Developed a branded materials fulfillment portal with 9 e-commerce sites serving 180K internal and external customers, reducing staff time and costs by 60%, with a 30% YOY revenue boost
• Managed paid media for the DMV region, contributing to multimillion-dollar in-house media transition

• Responsible for business development, revenue generation, daily management of internal account executive team for a privately held scientific device and STEM toy industry manufacturer.
• Established partnerships with HBCUs to provide discounted lab equipment, supporting underrepresented STEM students
• Increased YOY sales by 35%, achieving record-breaking revenue with Fortune 500 and 100 corporations
• Reduced aged inventory by 30% with a new donation program that secured first-ever earned media coverage

• Responsible for comprehensive integrated marketing & communications, including brand compliance and the attendee experience, for some of the largest B2B trade shows in the United States, convening 50,000 attendees and 2,200 exhibitors.
• Achieved 10% YOY revenue growth to $50M+ by launching three new trade shows and events in one year
• Increased PACK EXPO International attendance by 6.5% and surpassed attendance goals for a new expo by 44%
• Created the Innovation Stage, generating a new revenue stream with 140 sessions on the expo floor
• Established a Strategic Industry Partner Program, generating 162K new prospects through 50+ partnerships

• Led an internal marketing and communications team responsible to generate non-dues revenue for 150+ associations and nonprofits through B2B campaigns.