Jeff Coleman
Birmingham,AL
Summary
Dynamic General Manager with a proven track record of driving revenue growth and enhancing service efficiency. Expert in P&L management and relationship building, achieving record sales and service profits. Committed to continuous improvement and team development, fostering a culture of excellence in operations.
Overview
21
21
years of professional experience
Work History
GSM/General Manager
Mazda of Fort Walton Beach
Fort Walton Beach, FL
08.2024 - 02.2026
- Implemented process improvements to enhance service efficiency and reduce operational bottlenecks.
- Tracked and achieved KPIs in revenue growth, profit margin, customer lifetime value, conversion rate and customer/net promoter score.
- Set all time new car sales record and all time service record. Increased service profit 100%.
- Built relationships with key stakeholders, enhancing partnerships that supported organizational growth initiatives.
General Manager
Tuscaloosa Mazda
Tuscaloosa, AL
03.2024 - 07.2024
- Recorded most profitable parts and service month ever in dealership's history.
- Most improved Fixed Operations Department in the Smith Automotive Group.
General Manager
Hertrich Buick GMC
Seaford, DE
02.2021 - 06.2023
- Increased staff and training programs to enhance product knowledge and sales techniques.
- Streamlined operational procedures, improving workflow efficiency across departments. Improved F&I PVR and penetration.
General Manager
Serra Nissan and Serra Volkswagen
Birmingham, AL
02.2021 - 06.2023
- Oversaw daily operations of two dealerships to ensure efficient dealership performance and customer satisfaction.
- 2022 was the most profitable year for the Nissan/Volkswagen dealership in the company's history.
- #1 in Fixed Operations profit in the Serra Automotive Group.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Used Car Manager
Casey Chevrolet
Newport News, VA
01.2020 - 08.2021
- Increased new car volume 14% and new car gross 55% year over year.
- Established market share dominance for the Virginia Peninsula.
- Developed and implemented strategic pricing strategies to maximize vehicle profitability.
GSM/GM/Director of Training
Priority Auto Group
Virginia, North Carolina, Metro DC
01.2005 - 01.2019
- As GSM of Priority Hyundai set 10 year sales record for the Virginia Peninsula.
- As GM of Priority Acura won Precision Team Award, maintained market dominance and was #1 for group in F&I.
- As Director of Training I collaborated closely with the owner to align objectives with business goals. Analyzed store performance across 20 rooftops to identify areas for improvement and implement effective training solutions. Championed a culture of continuous learning and development within the organization.
Education
Bachelor of Science - Music
University of Mary Washington
FredericksburgGraduate Certificate - Toyota Quality Executive Management
University of Toyota
Los Angeles, CASkills
- Leadership and team building
- Problem resolution
- Training and development
- Relationship building
- P&L management
- Process improvements
- Strategic planning
- Performance improvement
- Vendor relationships
- Exceptional interpersonal communication
- Operations oversight
- Performance analysis
Timeline
GSM/General Manager
Mazda of Fort Walton Beach
08.2024 - 02.2026
General Manager
Tuscaloosa Mazda
03.2024 - 07.2024
General Manager
Hertrich Buick GMC
02.2021 - 06.2023
General Manager
Serra Nissan and Serra Volkswagen
02.2021 - 06.2023
Used Car Manager
Casey Chevrolet
01.2020 - 08.2021
GSM/GM/Director of Training
Priority Auto Group
01.2005 - 01.2019
Bachelor of Science - Music
University of Mary Washington
Graduate Certificate - Toyota Quality Executive Management
University of Toyota