Dynamic sales leader with a proven track record. Expert in negotiation and program management, I excel in enhancing operational efficiencies and fostering team performance to achieve ambitious revenue goals.
Overview
18
18
years of professional experience
Work History
General Manager
Cannon Falls Trailer Sales
Canon Falls, MN
10.2019 - 03.2026
Managed a horse trailer dealership team of 6 employees that generated over $6,000,000 in annual sales revenue.
Raised the average sales price of the used trailers from $34,400 to $51,200 in a span of 3 years.
Transitioned marketing strategies from traditional to digital platforms, improving outreach and engagement.
Showcased product line and service capabilities at horse trailer conventions and exhibitions to enhance brand visibility.
Facilitated sale of family business, ensuring smooth transition to new ownership and continuity of operations.
Regional Sales Manager
Philips Hearing Solutions
03.2019 - 10.2019
Grew territory by 16% in net hearing aid units within 8 months, contributing to overall sales growth.
Managed Philips Hearing Solutions hearing aid line across 50 Costco Hearing Aid Centers in 7 states, enhancing product visibility.
Transitioned Bernafon Hearing label out of stores and introduced Philips Hearing label to all 50 stores, ensuring brand alignment.
Collaborated with Demant team to enhance product offerings.
Regional Director of Retail Operations
Miracle-Ear
Plymouth, MN
10.2015 - 10.2018
Consistently met or exceeded a sales budget while on pace to meet $7M in retail revenue in 2018.
Oversaw marketing initiatives and drove sales performance while managing financial and capital expenses to meet budgetary targets.
Led 39 employees across 19 stores in 3 states to achieve operational goals and foster team cohesion.
Monitored and coached on key performance indicators including ASP, binaural rates, and return rates to enhance team accountability and performance.
Implemented and ensured maintenance of corporate best practices, policies and programs.
Managed operations at Amplifon USA to ensure efficient service delivery.
Sales Director
Prism Hearing Solutions
Plymouth, MN
09.2013 - 10.2015
Directed sales strategy for Prism Connect software in hearing aid dispensing, driving market penetration.
Introduced and launched a hearing aid buying group that grew to $1.8M in 2015.
Developed strategic partnerships with major hearing aid manufacturers, expanding software reselling opportunities.
Led introduction and implementation of Prism Audiology/ENT PMS software, enhancing operational efficiency.
Regional Sales Director – Western USA
Starkey
Eden Prairie, MN
05.2011 - 09.2013
Increased sales of hearing instruments in the Western USA region through targeted strategies.
Led team of 18 salespeople across 13 states in western USA, driving regional sales initiatives.
Coached team using Sandler sales process, enhancing sales proficiency and performance.
Participated in two hearing aid missions in Mexico, delivering essential services to underserved populations.
National Sales Director
Sound Point Audiology
Plymouth, MN
03.2008 - 05.2011
Launched ongoing open house sales program, generating $1.2M in revenue in 2010.
Hired and coached twenty-two audiologists/hearing instrument specialists, driving clinic growth and service quality.
Developed and executed sales and marketing plan for twenty retail audiology clinics, enhancing market presence.