Jeff LeFevre
Clinton,UT
Summary
Dynamic and results-oriented lifecycle marketing leader with over 15 years of experience in designing, executing, and optimizing comprehensive communication programs across email, SMS, mobile, and in-app channels. Proven expertise in driving customer acquisition, expansion, and retention through data-driven strategies and conversion optimization techniques. Proficient in leveraging tools such as Marketo, Salesforce, Iterable, PostHog web analytics, and funnel reporting to create automated workflows and impactful nurture sequences. Exceptional ability to blend creative execution with performance analysis to accelerate revenue growth in fast-paced environments.
Overview
20
20
years of professional experience
Work History
Director, Marketing Operations & Customer Experience
Deseret Book
Salt Lake City, UT
03.2022 - Current
- Led marketing, CRM strategy, and lifecycle engagement initiatives aligned to customer and revenue growth targets.
- Led cross-functional collaboration to build a comprehensive lifecycle marketing strategy across acquisition, loyalty, and renewal touchpoints—boosting ARR by 15%
- Built and managed multi-channel communication sequences across email, SMS, and web, improving retention and ACV
- Developed coaching frameworks focused on performance management, KPIs, and operating rhythms
- Implemented Iterable workflows automating engagement-triggered campaigns
- Launched segmented digital acquisition campaigns across paid search, paid social, and direct mail—improving ROAS as high as 20:1
- Managed marketing budget budgets, reallocating spend toward high-performance channels
- Mentored a team of marketers, improving executional alignment, accountability, and technical acumen
Sr. Marketing Operations Manager
Elementum
Remote
04.2021 - 03.2022
- Designed foundational processes and enablement systems for a SaaS startup scaling its GTM motion.
- Built the company’s first ABM-driven GTM pipeline plan, aligning demand generation with sales via account tiering, outbound plays, and performance tracking
- Led website redesign and optimized lead gen flows to drive qualified inbound volume and conversion
Demand Gen Manager
O.C. Tanner
Salt Lake City, UT
11.2017 - 04.2021
- Scaled ABM and full-funnel demand generation globally across multiple verticals and personas.
- Tripled MQLs in first year by revamping funnel strategy and improving campaign execution
- Grew pipeline by $1.2M after implementing multi-touch ABM campaigns
- Led campaign mix optimization by introducing tools for sentiment, intent data, SEO/SEM, and analytics—while reducing tech spend by 10%
- Optimized lead handoff with inside sales team and built sales enablement programs including automated conversion tracking
- Launched email and paid campaign programs localized across APAC, EMEA, and U.S. markets
Digital Marketing Director
MarketStar
Ogden, UT
09.2015 - 11.2017
- Led digital strategy and channel marketing programs for five global tech clients. Delivered partner enablement and demand gen initiatives to drive revenue and engagement.
- Built and scaled email, event, and digital programs across enterprise channel partners
- Directed GTM marketing programs for clients like HPE, Intel, Citrix, VMware, and Samsung
- Oversaw messaging strategy, marketing briefs, and campaign reporting for a multimillion-dollar portfolio
- Launched a $1M channel marketing program supporting HPE Gold and Silver partners
- Improved global alignment through regionalized campaigns and partner enablement across LATAM
Account Director
DemandGen
Remote
09.2013 - 09.2015
- Led digital marketing strategy for Fortune 500 channel-driven tech accounts (HPE, Intel, VMware, Samsung).
- Built strategic demand gen plans, lifecycle campaigns, and dashboards for enterprise B2B clients
- Managed $1M+ in MDF for HPE Gold/Silver partners to drive integrated marketing programs to drive lead development and increase channel pipeline.
- Created LATAM partner playbooks for Intel, increasing regional partner activity
Sr. Marketing Manager
ClearOne Communications
Salt Lake City, UT
04.2011 - 09.2013
- Led go-to-market planning, product launches, and partner marketing in the Pro AV and unified communications industry. Oversaw digital transformation and investor relations.
- Led product launch campaigns and GTM planning in the Pro AV/unified comms industry
- Boosted channel loyalty through enablement programs and increased site traffic by 30% through digital revamp
- Managed investor relations and regulatory communications to strengthen stakeholder trust
Various Roles (Marketing Manager → Marketing Director)
MarketStar
Ogden, UT
09.2005 - 04.2011
- Advanced through marketing roles, culminating in Marketing Director. Managed global field marketing programs, contributed to rapid business growth, and executed client-facing campaigns.
- Led demand gen and campaign operations for global enterprise clients
- Supported BlackBerry’s 400-person field marketing team across LATAM, APAC, and Europe
- Contributed to business development efforts resulting in 4X company growth over 5 years
Education
Bachelor of Science - Communication, Public Relations Emphasis
Weber State University
Skills
- Campaign Execution & Automation – Hands-on experience building and scaling nurture workflows, re-engagement campaigns, and onboarding journeys
- Segmentation & Personalization – Leverage engagement data and behavioral triggers to deliver targeted, high-performing messages
- Funnel Optimization – Track & analyze funnel conversion metrics to drive efficiency and ACV growth
- Cross-Functional Collaboration – Partner with Product, Sales, and CS to align lifecycle efforts with broader GTM and retention goals
- Reporting & Analytics – Build dashboards to monitor performance KPIs
- Testing & Experimentation – Run A/B tests and optimize lifecycle touchpoints to increase conversion and channel effectiveness
Timeline
Director, Marketing Operations & Customer Experience
Deseret Book
03.2022 - Current
Sr. Marketing Operations Manager
Elementum
04.2021 - 03.2022
Demand Gen Manager
O.C. Tanner
11.2017 - 04.2021
Digital Marketing Director
MarketStar
09.2015 - 11.2017
Account Director
DemandGen
09.2013 - 09.2015
Sr. Marketing Manager
ClearOne Communications
04.2011 - 09.2013
Various Roles (Marketing Manager → Marketing Director)
MarketStar
09.2005 - 04.2011
Bachelor of Science - Communication, Public Relations Emphasis
Weber State University