STRATEGIC PIVOT Seeking to leverage a deep understanding of the Chick-fil-A brand and local Operator culture to transition from protecting brand reputation to actively driving top-line sales and local market growth as a Sales & Brand Growth Consultant.
Strategic Consultant & Brand Advocate: 3 years of Chick-fil-A Corporate experience (CCEA) paired with a 21-year background in broadcast journalism, high-stakes media engagement, and professional storytelling.
Trusted Advisor to Operators: Proven track record of building high-trust relationships with independent Owner-Operators, providing the strategic counsel needed to protect their business and amplify their presence in the community.
Expert in Market-Level Activation: Specialized in navigating complex market dynamics to drive brand visibility, particularly during high-stakes New Restaurant Openings (NROs) in emerging markets and priority market initiatives.
Skilled Influencer: Expert at "leading through influence," coaching Operators and internal stakeholders to align with enterprise brand standards and long-term reputation goals.
Market Activation Specialist: Focused on building strong brand foundations in local markets through strategic media engagement, ensuring Chick-fil-A is well-positioned for long-term growth and community loyalty.
Overview
21
21
years of professional experience
Work History
Senior Lead Advisor, Field Public Relations (CCEA)
CHICK-FIL-A, INC.
Atlanta, GA
02.2023 - Current
Consultative Influence: Serve as a dedicated advisor to local Operators, utilizing influence without authority to provide tailored recommendations on leveraging media and community relations to enhance restaurant performance.
Market Growth Activation: Lead the execution of media engagement strategies for New Restaurant Openings (NROs) and other activations in complex and emerging markets; successfully landed earned media opportunities with major outlets, including The Boston Globe, ABC 7 Bay Area, FOX Miami, and FOX Detroit.
Operator Coaching: Prepare and coach Operators for media interviews and external communication, equipping them with the messaging frameworks and confidence needed to act as effective brand ambassadors in their communities.
Strategic Market Planning: Partner with regional External Affairs Advisors to identify local "reputation-driving" stories, aligning local restaurant activities with broader enterprise growth goals.
Crisis Mitigation & Alignment: Navigate high-stakes reputational risks by providing real-time strategic counsel to Operators and Area Support Teams (ASTs) during sensitive or high-profile incidents, ensuring brand protection in local and national media.
Agency Management: Direct external agency partners to implement comprehensive local media plans, ensuring every dollar invested supports the brand’s local and market-level objectives.
Main Anchor / Communications Professional
WSVN 7 NEWS
Miami, FL
09.2011 - 02.2023
Market Leadership: Promoted to Main Anchor for the #1 news station in the Miami/Ft. Lauderdale market; utilized data-driven content strategies to drive viewership growth and capture dominant market share.
Strategic Problem Solving: Managed high-pressure, unscripted live broadcasts (e.g., 5+ hours of hurricane coverage), demonstrating rapid synthesis of complex data and superior analytical thinking.
Relationship Management: Cultivated a vast network of community leaders and public officials, serving as a trusted intermediary and expert communicator to ensure high-quality, impactful content delivery.
Competitive Strategy: Consistently developed and pitched innovative story angles that directly contributed to the station’s rise from #2 to #1 in market viewership.
Digital Brand Growth: Acted as a key contributor to social media strategies for platforms with 1M+ followers, leveraging digital channels to increase brand exposure and audience engagement.
Anchor / Reporter
WESH 2 NEWS / WKCF CW18
Orlando, FL
08.2007 - 08.2011
Represented the station on a national stage, delivering live reports for major networks including NBC, MSNBC, CNN, and BBC, ensuring brand consistency across all platforms.
Reporter / Fill-In Anchor
WATE 6 NEWS / WTNZ FOX 43
Knoxville, TN
05.2005 - 08.2007
Focused on investigative reporting that addressed local issues, establishing a reputation for integrity and clear, impactful communication.
Led cross-functional teams to manage daily spare order processing, ensuring seamless coordination between service, stores, and finance teams. Maintained high order accuracy and reduced communication gaps across departments.Trained over 100+ service engineers on CRM workflows, POD updates, and return processes during HO commercial trainings. Improved field team compliance and reduced repeat errors by over 20%.Owned end-to-end order lifecycle, including documentation, dispatches, POD tracking, and MIS reporting with minimal supervision. Enabled faster turnaround and higher accuracy in daily operations.Acted as a central escalation point between field engineers, HO departments, and senior managers to resolve system and order-related issues. Reduced escalations by ensuring proactive resolution within SLA timelines.Managed return spare process and validations, driving a 25% reduction in turnaround time and improving system accuracy. Ensured proper coordination with service and stores for smooth transaction closures.Initiated Kaizen process improvements for workflow automation, documentation, and order validation. Reduced manual work by 30% and helped in faster issue identification.Collaborated with IT team to test and implement new CRM workflows and resolve service module-related bugs. Ensured seamless migration and better user experience for the service team.Created and presented MIS reports for weekly DRM meetings and management reviews. Supported data-driven decisions and provided insights on pending and completed orders.Monitored pending orders and stock validations daily across CFA locations. Achieved 15% reduction in follow-up delays by implementing checklist-based follow-ups.Handled distributor and spot-visit orders, ensuring compliance with internal policies and faster processing. Reduced lead time by 20% with improved documentation and follow-ups.Supervised stock accuracy across locations and led reconciliation activities with store teams. Brought down discrepancies by 15% through structured checking and documentation.Prepared CRM master data and validated engineer records for smooth CRM transition. Increased CRM accuracy by 25% before new system rollout.Managed price lists and quotations, communicating with teams to ensure correct rates and GST compliance. Prevented billing errors and improved customer satisfaction on pricing clarity.Maintained GEM and E-Invoice portal compliance, uploading documents accurately to meet government requirements. Ensured zero rejection in audits and smoother order execution for public sector clients.Followed up on loan spare recoveries, ensuring 95% payment recovery by accurate tracking and coordination with accounts. Reduced pending dues and ensured clean financial closure of orders. at Transasia Bio-Medicals LtdLed cross-functional teams to manage daily spare order processing, ensuring seamless coordination between service, stores, and finance teams. Maintained high order accuracy and reduced communication gaps across departments.Trained over 100+ service engineers on CRM workflows, POD updates, and return processes during HO commercial trainings. Improved field team compliance and reduced repeat errors by over 20%.Owned end-to-end order lifecycle, including documentation, dispatches, POD tracking, and MIS reporting with minimal supervision. Enabled faster turnaround and higher accuracy in daily operations.Acted as a central escalation point between field engineers, HO departments, and senior managers to resolve system and order-related issues. Reduced escalations by ensuring proactive resolution within SLA timelines.Managed return spare process and validations, driving a 25% reduction in turnaround time and improving system accuracy. Ensured proper coordination with service and stores for smooth transaction closures.Initiated Kaizen process improvements for workflow automation, documentation, and order validation. Reduced manual work by 30% and helped in faster issue identification.Collaborated with IT team to test and implement new CRM workflows and resolve service module-related bugs. Ensured seamless migration and better user experience for the service team.Created and presented MIS reports for weekly DRM meetings and management reviews. Supported data-driven decisions and provided insights on pending and completed orders.Monitored pending orders and stock validations daily across CFA locations. Achieved 15% reduction in follow-up delays by implementing checklist-based follow-ups.Handled distributor and spot-visit orders, ensuring compliance with internal policies and faster processing. Reduced lead time by 20% with improved documentation and follow-ups.Supervised stock accuracy across locations and led reconciliation activities with store teams. Brought down discrepancies by 15% through structured checking and documentation.Prepared CRM master data and validated engineer records for smooth CRM transition. Increased CRM accuracy by 25% before new system rollout.Managed price lists and quotations, communicating with teams to ensure correct rates and GST compliance. Prevented billing errors and improved customer satisfaction on pricing clarity.Maintained GEM and E-Invoice portal compliance, uploading documents accurately to meet government requirements. Ensured zero rejection in audits and smoother order execution for public sector clients.Followed up on loan spare recoveries, ensuring 95% payment recovery by accurate tracking and coordination with accounts. Reduced pending dues and ensured clean financial closure of orders. at Transasia Bio-Medicals Ltd