Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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JEFF MOEN

Milton,USA

Summary

Seeking an innovative company to accelerate growth by leveraging leadership experience, full-spectrum business acumen, and a proven record in sales, operations, and product development.

Overview

24
24
years of professional experience

Work History

Country General Manager – Vice President Sales & Marketing, Western Hemisphere

FilaUSA
06.2013 - 06.2025
  • Led a complete transformation of FilaUSA, repositioning it as a top company in its category.
  • Responsible for P&L performance, Salesforce CRM, QlikView, JDE implementation, and sales‑team management.
  • Trained, coached, and managed company and independent sales reps and technical managers across the Americas and Italy.
  • Transformed sales from near zero to multimillion‑dollar results.
  • Developed the Fila brand from a niche European label to one of the top three brands in the U.S. market.
  • Built distribution channels with Amazon, Home Depot, Floor & Décor, Louisville Tile, Cancos, Dal‑Tile, Olympia Tile, Interceramic, and more.
  • Launched innovative products that positioned the company as the category’s leading market innovator.

General Manager – Vice President Sales & Marketing, North America

Deutsche Steinzeug America
06.2009 - 06.2013
  • Introduced titanium‑dioxide treatment to rainscreen facades and interior porcelain tiles.
  • Managed company employees, multiple U.S. locations, and independent reps.
  • Oversaw national/international accounts: Aldi, Floor & Décor, Home Depot, Lowe’s.
  • Increased sales 40 % during the Great Recession.
  • Introduced Buchtal Facades and Toto Hydrotect to the U.S. market.
  • Expanded channels for Keope porcelain, Jasba Design, and Buchtal façade products.

Vice President Supply Chain & Company Branch Sales

Florida Tile
06.2001 - 06.2009
  • Oversaw branch‑sales structure of 32 nationwide stores; managed 200 reps, and 60 managers.
  • Developed a new international purchasing structure, improving supply‑chain efficiency.
  • Directed complete outsourcing of product lines during plant shutdown and rebuild.
  • Increased branch sales 35 % and profitability 15 % through supply‑chain negotiations and consolidation.
  • Developed private‑label agreements with major manufacturers (Mannington, Shaw, Del Conca, Florim USA, Megatrade).
  • Launched high‑end ceramic product offerings, boosting average order value.

Education

Bachelor of Arts - Business Administration

Bethel University
06.1982

Ph.D. - Ancient Languages and History

Emory University
12.1987

Master of Arts - Ancient Languages and History

Princeton Seminary
06.1985

Skills

  • Microsoft Office Suite
  • Adobe Suite
  • Strategic Leadership
  • Business Development
  • Cross‑Functional Team Management
  • Sales Strategy
  • Brand Growth

Accomplishments

  • Marketing - Implemented marketing strategies which resulted in [X%] growth of customer base.
  • Supervision - Supervised sales team to monitor sales activity and goal achievement.
  • Staffing - Worked directly with Human Resources to streamline hiring and onboarding process.
  • Business Development: - Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.

Languages

Italian
Native or Bilingual
Spanish
Limited Working
German
Limited Working

Timeline

Country General Manager – Vice President Sales & Marketing, Western Hemisphere

FilaUSA
06.2013 - 06.2025

General Manager – Vice President Sales & Marketing, North America

Deutsche Steinzeug America
06.2009 - 06.2013

Vice President Supply Chain & Company Branch Sales

Florida Tile
06.2001 - 06.2009

Ph.D. - Ancient Languages and History

Emory University

Master of Arts - Ancient Languages and History

Princeton Seminary

Bachelor of Arts - Business Administration

Bethel University