JEFF NELSON
Newtown Square,PA
Summary
Dynamic marketing professional with a proven track record at Chick-fil-A, excelling in brand management and social media strategies. Proficient in Google Ads and SEO optimization, I drive engagement and lead generation through innovative campaigns. Adept at team leadership, I foster collaboration to achieve exceptional results in high-pressure environments.
Overview
6
6
years of professional experience
3
3
Certifications
Work History
Independent Marketing Consultant
Jeff Nelson
Newtown Square, Pennsylvania
01.2024 - Current
- Managed paid advertising campaigns via Google Ads and social media, generating leads and raising brand awareness.
- Enhanced brand visibility and customer engagement through partnerships with local businesses on multi-channel marketing strategies.
- Produced and edited short-form video content for social media, leading to increased audience interaction and reach.
- Developed and distributed email marketing newsletters promoting services and events to target audiences.
- Crafted blog content following SEO best practices, driving website traffic growth.
- Maintained and updated business websites to ensure accurate messaging and optimal user experience.
Marketing Director
Chick-fil-A
Media, Pennsylvania
01.2024 - Current
- Led and supported team members assisting with event execution and marketing initiativesDirected all local store marketing strategy and execution for a high-volume franchise location
- Managed social media accounts, increasing engagement and visibility through targeted content planning
- Coordinated promotional campaigns aligned with corporate initiatives and seasonal launches
- Tracked campaign performance and adjusted outreach strategies using engagement data and store traffic trends
- Supported leadership team with marketing insights to improve guest acquisition and retention
- Planned and executed in-store promotional events and community nights that increased traffic and local participation
- Executed promotional events in-store to enhance community engagement and increase foot traffic.
- Organized community events and partnerships that strengthened customer relationships and brand loyalty
Social Media Influencer
Jeff Nelson
01.2020 - Current
- Accumulated over 700,000 followers across multiple social media platforms.
- Created and edited engaging videos for TikTok, Instagram, and YouTube, attracting significant audience interaction.
- Developed promotional content that increased brand visibility and engagement rates across multiple platforms.
- Engaged with fans through livestreaming, duets, and replies, fostering community and enhancing subscriber loyalty.
Digital Marketing Specialist
The Halpern Law Firm
01.2023 - 11.2023
- Conceptualized and executed bespoke billboard designs with Lamar Billboards, selecting prime locations to maximize audience exposure.
- Spearheaded creation and oversight of digital marketing campaigns using Google Ads and Microsoft Ads, driving lead acquisition.
- Led design development of firm’s websites using WordPress, HTML/CSS, optimizing for SEO visibility.
- Directed social media content production and managed paid advertising campaigns to increase brand visibility.
- Partnered with major TV stations, including CBS and NBC, to co-develop a compelling commercial campaign.
- Authored and curated blog content, boosting online presence and increasing user engagement through targeted topics.
- Implemented intricate call and form tracking systems integrating Call Tracking Metrics with Google Ads for optimal lead capture.
- Edited educational video content, ensuring high standards of quality and relevance for firm’s objectives.
Social Media Manager
The Wendover Corporation
01.2022 - 11.2023
- Managed content creation for social media accounts, focusing on graphic design, copywriting, and fostering follower engagement.
- Executed targeted advertising and marketing campaigns, increasing visibility of company products across multiple platforms.
- Designed and executed email marketing campaigns, generating leads and improving customer engagement.
- Managed Google Ads campaigns for the company and podcast, monitoring performance and refining strategies.
- Produced and directed a company podcast, coordinating guest appearances and overseeing technical production aspects.
- Conducted outreach to potential podcast guests through research and communication management.
- Developed a responsive website tailored for podcast team and audience needs.
- Cleaned, exported, and analyzed company data using FileMaker database for leads and sales reporting.
Social Media, Video Editing, Marketing, PR Co-op
En Route
01.2021 - 09.2021
- Developed and edited engaging social media content for diverse business clients, increasing audience engagement.
- Managed social media accounts for clients including Franklin Square Theatre and Vietnam Veterans' Memorial Foundation.
- Edited and color-graded video footage to produce promotional videos and sizzle reels for businesses.
- Designed graphics tailored for business marketing initiatives.
- Updated business websites using WordPress to improve navigation and user satisfaction.
- Compiled calendar listings for various business events.
- Coordinated grand opening event for Hilton Hotel, ensuring successful execution and positive attendee experience.
Education
Bachelor of Science - Animation and Visual Effects
Drexel University
Philadelphia, PA06-2022
Skills
- Digital marketing
- SEO optimization
- Google Ads/Analytics
- PPC advertising
- Email marketing
- Content creation
- Social media management
- YouTube management
- WordPress and WP Engine
- Graphic design
- Adobe Suite
- Brand management
- Team leadership
- Problem solving
- Communication skills
References
- Bill Gehrman, 267-258-4664, bill@enroutemarketing.com
- Larry Dillon, 610-213-1163, larry.dillon@wendomail.com
Emails
- Personal, jtnfxwork@gmail.com
- Reference, larry.dillon@wendomail.com
- Reference, bill@enroutemarketing.com
Certification
Google Ads Search Certification
Timeline
Independent Marketing Consultant
Jeff Nelson
01.2024 - Current
Marketing Director
Chick-fil-A
01.2024 - Current
Digital Marketing Specialist
The Halpern Law Firm
01.2023 - 11.2023
Social Media Manager
The Wendover Corporation
01.2022 - 11.2023
Social Media, Video Editing, Marketing, PR Co-op
En Route
01.2021 - 09.2021
Social Media Influencer
Jeff Nelson
01.2020 - Current
Bachelor of Science - Animation and Visual Effects
Drexel University