Jeff Soderstrom

• Owned and Operated a commercial and business purpose Mortgage Brokerage working in 23 states.
• Responsible for all marketing, processing, lender relations and closing.
• Managed 5 part time domestic and international employees.

• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Chief Architect of new CRM and auto dialer rollout along with a mass email strategy where one previously did not exist.
• Managed all data scraping logistics and acquisition of over 40,000 new contacts farmed from scratch.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Liaised with marketing and product development departments to maintain brand consistency.
• Managed and motivated sales team to increase revenue 100% in 2 Months.
• Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance.

• Identified profitable business leads and built pipeline of prospective customers.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Brought lapsed accounts back to active status and provided additional revenue.
• Team leader in production every month.

• (80% Inside Sales) Founded in 2000, Plaza Home Mortgage is a full-service Wholesale Lender with a wide menu of products including Conventional, FHA, VA, Jumbo, Renovation and Reverse. They have a strong reputation for ethical service and product diversity.
• Peak Month Closed 7.5M in closed loan volume.
• Consistently led entire West Coast Region in new Broker signups.
• Was able to build success in California while being a 100% inside AE from behind a desk in suburban Houston.
• Fluent in Conforming, VA, FHA, Jumbo and Reverse guidelines.
• Managed slate of over 70 accounts. 80% of accounts under management were self generated
• Managed sales cycle from first contact to established customer sale and maintained solid customer base
• Worked with Underwriters to fix application problems and resolve issues
• Developed prospects for new loans by conducting a minimum of 200 cold calls weekly

• (100% Outside Sales) (Ownership dissolved Biomedical Branch and refocused their business model on Lab construction) Founded in 2016, Gray and Green Biomedical Services was a full-service biomedical engineering firm specializing in repair, inspection and maintenance of an entire spectrum of medical devices including clientele in imaging, laser, surgical, dental, hospital, and freestanding ER space.
• Achievements:.
• Closed 4 medium sized hospitals with patient throughput of over 250 cases per month.
• Closed 3 surgery center contracts with patient throughput of 80 cases week.
• Led company in contracts under management.
• Represented Gray and Green at all and conventions.
• Responsible for expansion into San Antonio and Rio Grande Valley.

• (50% inside sales 50% outside sales) Reverse Mortgage Lenders Direct is a boutique lead generation firm with revenues of $700 thousand annually.
• Company offers full line double verified domestic live transfer financial lead using organically sourced web opt-in data.
• Territory covered continental United States
• Managed staff of 5 Sales Reps nationwide.
• Increased revenue by at least 200% over four years (FY 2013/ 350K to FY 2017/ 700K).
• Hit quota goals every year from 2013 to 2017.
• Represented RMLD at all national trade shows nationwide.
• Responsible for communicating institutional client wants and needs into codified company best practices.
• Supervised negotiations between institutional client legal teams and RMLD Corporate.
• Responsible for all expenses, license fees and continuing education.
• Closed and managed 5 of top 6 Reverse Mortgage Lenders in Country including Generation, Quicken, Loan Depot, Finance of America LLC, and AAG.
• Promoted from Sales Lead to VP of Sales in 2014.
• Promoted from Account Executive to Sales Lead in 2013.

GPA: 3.7, Full two-year debate scholarship

National Speech Champion 2000