JEFFREY A. HENDRICKS

• Led team of 9 sales development representatives to drive meeting generation
• Achieved 92% of goal by facilitating 15.78 completed meetings per SDR per month
• Developed targeted outreach strategies to increase lead generation and appointment setting efficiency.
• Trained and mentored junior sales representatives to enhance performance and achieve departmental goals.
• Analyzed sales data to identify trends and optimize prospecting efforts for improved conversion rates.

• Led team of SDRs in identifying and qualifying new business opportunities with B2B companies, enhancing pipeline quality.
• Restructured SDR compensation to exceed annual SQLs goal by over 100% and contribute 60% of new business revenue.
• Led inside sales team to consistently exceed targets through strategic planning and execution.
• Developed training programs enhancing team skills in appointment setting and sales techniques.
• Implemented CRM systems improving lead tracking and conversion rates across departments.

• Pioneered Sales Training team as first SDR, generating 612 SQLs with 72% conversion to opportunities.
• Conducted prospecting training for clients on-site and engaged in networking events to enhance client relationships.
• Conducted targeted outreach to potential clients, fostering new business opportunities.
• Managed and qualified inbound leads, ensuring alignment with client needs.
• Developed personalized communication strategies to engage prospects effectively.

• Completed 493 meetings, ranking 13th out of 336 in company history, contributing to two President’s Club Trips.
• Developed and maintained strong client relationships to enhance customer satisfaction and retention.
• Conducted comprehensive needs assessments to tailor solutions for diverse client requirements.
• Collaborated with cross-functional teams to optimize account strategies and improve service delivery.

• Identified key decision makers within target accounts for clients across multiple industries
• Developed effective outreach strategies to generate qualified leads and enhance client engagement.
• Collaborated with sales teams to refine appointment-setting processes and improve conversion rates.
• Leveraged CRM tools to track interactions, manage pipelines, and ensure accurate reporting of sales activities.

Accomplishments:

- 119% of annual quota in 2024

- 122% of annual quota in 2025

- 164% of q1 quota in FY26

- 165% of q2 quota in FY26

Responsibilities:

- Developed and maintained an active pipeline aligned with annual quota and forecasting expectations using MEDDPICC for qualification and deal progression.

- Aligned Versaterm's product portfolio with Command Staff's needs in Public Safety industry (Law Enforcement, Fire, EMS, Courts).

- Supervised sales process activities related to opportunities within Salesforce.

• Engaged C-Level executives and VPs in food manufacturing and health services to identify and address business needs.
• Exceeded monthly SQL goal, tracking toward over 100% of new business quota.
• Sourced new opportunities and managed sales cycle, resulting in successful closures.

• Hired and managed team of 6 business development representatives to drive lead generation efforts.
• Developed outbound prospecting strategy that contributed to increased average sales price at Appcues.
• Trained BDRs and AEs on best practices for cold calling and cold emailing to enhance outreach effectiveness.
• Achieved 86% of the meetings goal over a 7- month period.

• Served as main point of contact, managing all aspects of demand generation campaigns for 27 clients at Vorsight.
• Developed lead generation strategies for clients by crafting effective messaging, identifying sales territories, and sharing best practices.
• Delivered campaign-specific training and coaching to Sales Development Representatives, enhancing their effectiveness and support.