Jeffrey Brous
West Babylon,NY
Summary
Results-driven professional with expertise in market analysis, e-commerce reporting, and clear communication skills in person, on the phone, or via electronic means. Demonstrated success in enhancing business growth through innovative strategies and effective communication. Proven ability to work collaboratively within teams and adapt to rapidly changing environments.
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
18
18
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
The Brous Group, Consulting
New York, NY
11.2017 - Current
- Developed and implemented brand strategies to increase visibility, engagement, and customer loyalty.
- Evaluated performance metrics such as page views, click-through rates, conversion rates and cost per acquisition for each campaign.
- Monitored online reviews and feedback from customers across social media channels to identify areas of improvement for product offerings.
- Collaborated with internal teams including designers, copywriters, developers, marketers, salespeople and executives to create comprehensive branding initiatives.
- Prepared presentations highlighting successes achieved by digital marketing efforts.
- Analyzed competitors' activities, trends in the industry, and changes in consumer behavior to develop effective brand plans.
- Drafted reports outlining key performance indicators related to brand awareness initiatives.
- Collaborated with team to forecast based on sales and product profitability.
Business Intelligence Analyst
Babyganics
Westbury, NY
06.2011 - 10.2017
- Company Overview: Consumer Goods Wholesaler
- Mentored by and worked directly for the CEO in a fast moving, small business environment
- Exposed to all areas of the business including Product Development, Operations, Sales, and Marketing
- Presented actionable insights derived from sales data analysis to management.
- Developed and maintained numerous processes in operational efficiency while the company was in it’s infancy
- Streamlined supply chain processes for improved efficiency.
- Analyzed customer profiles, segmentation models, market research and sales performance metrics to develop insights into customer behavior patterns.
- Worked with teams to build self-service reports and establish automated processes for large-scale data analyses.
- Educated users on correct interpretation of financial, statistical and qualitative data.
- Summarized conclusions of business intelligence analyses and presented findings at executive meetings.
- Analyzed and tracked data to prepare forecasts and identify trends.
Summer Internship
Lifetime Brands
Garden City, NY
06.2009 - 08.2010
- Company Overview: Kitchenware Distributor
- Attended Production/Design/Marketing Meetings
- Prepared reports summarizing project progress and results for management review.
- Maintained accurate records of all activities performed throughout internship period.
- Maintained positive working relationship with fellow staff and management.
Store Manager
Stony Brook Beverage
Stony Brook, NY
06.2007 - 01.2009
- Company Overview: Local Beverage Distribution Center
- Local Beverage Distribution Center
Education
Bachelor of Science - Economics
06.2011
Relevant Coursework: Microeconomic Analysis, Macroeconomic Analysis, Econometrics, International Economics, Comparative Economics, Public Speaking
High School Diploma -
06.2007
- Finished in the top 15% at a highly competitive public high school in NY
- GPA: 4.17/5.28
Skills
- Microsoft Office Proficiency
- Social Media Management
- Performance reporting
- Amazon Analytics
- Scheduling
- Administrative support
- Data collection
- Project management
- Follow-up skills
- Recordkeeping strengths
- Email management
- Cultural awareness
- Multitasking and organization
- Typing 100 wpm (with keypad also)
- Computer proficiency
- Order processing
- Problem-solving
- Live chat support
- Time management
- Data entry
References
References available upon request.
Languages
Spanish
Limited
Affiliations
- I enjoy Cooking, Grilling, but not baking.
- Reading about Psychology, Physiology, and World History is endlessly fascinating to me.
- I also have a passion for making people laugh in social settings.
Timeline
Brand Manager - Ecommerce and Digital Marketing - The Brous Group, Consulting
11.2017 - Current
Business Intelligence Analyst - Babyganics
06.2011 - 10.2017
Summer Internship - Lifetime Brands
06.2009 - 08.2010
Store Manager - Stony Brook Beverage
06.2007 - 01.2009
Union College - Bachelor of Science, Economics
Ward Melville Senior High School - High School Diploma,
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