Work Preference
Summary
Overview
Work History
Skills
Timeline
Generic
Jeffrey E. Vaughn
Open To Work

Jeffrey E. Vaughn

Palos Verdes Estates,CA

Work Preference

Desired Job Title

Chief Revenue OfficerDirector of Sales and Business Development DirectorChief Revenue Officer (CRO)Multi-Platform Media Digital Ad Sales Professional ConsultantVP Digital Advertising Sales / Business Development

Work Type

Full TimePart TimeContract WorkGig WorkConsulting

Location Preference

On-SiteRemoteHybrid
Location: Los Angeles, CAPhoenix, AZ
Open to relocation: Yes

Important To Me

Work-life balanceCompany CultureWork from home option401k matchStock Options / Equity / Profit Sharing4-day work weekFlexible work hours

Summary

Strategic Multi-Media Ad Sales Executive with over 30 years of experience in closing local, regional, and national advertising campaigns. Proven ability to manage senior-level relationships and lead sales teams of 10-12 reps. Expertise in consultative selling and relationship-building to effectively engage decision-makers. Seeking to drive revenue growth and build innovative sales teams in established or startup environments.

Overview

28
28
years of professional experience

Work History

Chief Revenue Officer

Hey Media
07.2024 - 08.2025
  • Increased digital ad sales and revenue through redesign of HEY MEDIA website and restructuring of digital media kit and rates
  • Developed Home Page 'Guide' business model featuring specific category content and integrated advertising and sponsorships
  • Created Home Page 'JUMBO AD' and California Lottery Ad
  • Established additional website advertising placements, driving higher engagement and revenue.

Director of Sales and Business Development Director

Pasadena Now
05.2020 - 07.2024
  • Increased ad sales and revenue 40% YOY over past 4 years by upgrading digital media kit and rates, creating and implementing special sections, leveraging data analytics, and partnering with tech companies for alternative revenue streams like video and programmatic ads

Chief Revenue Officer (CRO)

Jigowatt Media
05.2021 - 12.2023
  • Provided strategic direction, product expertise, and sales packaging as well as strategy for all ad sales / sponsorship offerings for the # 1 Ranked STAR WARS VIDEO SITE ON YOUTUBE / PODCAST
  • Provided leadership and vision, ensuring organization remained informed and enhanced sales of advertising, programmatic, and branded content solutions.
  • Spearheaded initiatives to drive ad sales/sponsorship revenue through design and implementation of targeted sales collateral.
  • Negotiated agreements with brands and advertising agencies, resulting in increased revenue yield.
  • Negotiation of agreements with advertising technology partners and rollout of software platforms to optimize monetization strategy

Multi-Platform Media Digital Ad Sales Professional Consultant

JEV Ad Sales
09.2013 - 05.2021
  • Established consultancy after 30 years in broadcast, publishing, digital media sales, and ad tech, specializing in digital and media sales, strategy, revenue generation, corporate development, and audience engagement.
  • Collaborated with marketing teams to create targeted advertising campaigns.
  • Developed strong relationships with clients to enhance customer loyalty.
  • Conducted market research to identify potential sales opportunities.

VP Digital Advertising Sales / Business Development

GRADE A SIGN
10.2012 - 09.2013
  • Recruited to direct the digital ad sales for this innovative 'Hyper- Local SmartSign' digital media out of home media network start-up.
  • Spearheaded monetization and revenue generation for the digital media network, shaping ad sales strategy to align with company objectives.
  • Forged strategic partnerships with national shopping mall management companies, establishing internal digital media networks across their properties to drive advertising revenue from local, regional, and national advertisers in automotive, entertainment, CPG, and retail verticals.
  • Achieved monthly sales goals by securing 30+ new regional strategic partnerships weekly.

VP Sales & Business Development

Local Net Marketing Services
08.2010 - 10.2012
  • Led strategic sales initiatives to enhance market presence in digital marketing services.
  • Developed key partnerships to expand service offerings and drive revenue growth.
  • Directed development and sales pipeline to expand group's client roster.
  • Managed sales teams to ensure alignment with business development objectives.
  • Directed digital strategies for clients to enhance online revenue through e-commerce and advertising. Advised on and implemented SEO/SEM strategies to improve website visibility, increase visitor traffic, and boost sales.

Digital Media Sales Manager

Los Angeles Newspaper Group / MediaNews Group
03.2009 - 06.2010
  • Recruited for Digital Ad Sales Group of nine newspaper publishing company in Los Angeles to leverage entrepreneurial interactive media sales experience to develop digital products that drove sales growth.
  • Trained and managed 15-member multimedia sales team at San Gabriel newspaper publishing group in selling digital ad solutions (SEO, SEM, Search, Display, Video, Mobile, Yahoo, Email, social networks) across company websites to local and regional clients, contributing toward achieving 1 million yearly sales goal.
  • Surpassed monthly sales targets by enhancing team performance.

Co- Founder / Director Advertising Sales & Sponsorship /Business Development / Marketing

Showcase Interactive Media Networks / Division of Showcase Technology
01.2008 - 02.2009
  • Co -Founded a Digital Hotel & Airport Travel Ad Network start up with the President of Showcase Business Centers. Showcase Interactive Media Network and Showcase Technology were sold and acquired by UNIGUEST of Nashville TN.
  • Wrote and implemented business plan to market and sell national, regional, and local online advertising and sponsorships across travel ad network in 2,500 hotels, 14 major airports, and major airline clubs.
  • Developed and created online media advertising products, media kits, selling materials, and pricing guidelines for digital advertising offerings.
  • Constructed website to showcase hotel and airport networks for national and regional advertisers across multiple verticals including travel, automotive, financial, and entertainment.

Digital Media Consultant / Director of Advertising Sales & Sponsorships

The Web Network
01.2007 - 01.2008
  • Optimized and monetized the Wedding Group of websites, achieving the #1 ranking on major search engines.
  • Led sales team to drive revenue growth, enhance customer relations, and optimize website traffic through SEO/SEM strategies.
  • Managed sales team selling online advertising and sponsorships within Wedding Group footprint to national and regional advertisers.
  • Developed online advertising products and media kits for The Wedding Group and its individual websites.
  • Streamlined account reporting efforts, enhancing clarity and interfaced with ad traffic team using online management tools.
  • Recruited to create and implement a business plan to market and sell online advertising for a group of specialty websites that reached across a variety of verticals.
  • I put together the Wedding Group of websites that include Engagements.com, Chapels.com, Receptions.com, BridalShops.com, Weddingvideos.com, and Weddingphotographers.com.

Co - Founder / VP Interactive Advertising Sales & Sponsorships / Business Development / Marketing

DigitCast
01.2003 - 01.2007
  • Secured $7 Million national advertising / sponsorship campaign contract with Kraft Foods Capri Sun beverage division to sponsor the BikeBoard Extreme Tour.
  • Negotiated a $5 Million television advertising contract with Kraft Foods advertising (Ogilvy /NYC) agency on national kid (Nickelodeon, Disney Channel, ABC Family) programs.
  • Sold sponsorship packages that included internet video advertising, video billboards, Logo Links, and specialized sponsorships to Verizon Wireless, EA Sports, U.S. Army, Gatorade, VW, General Motors.
  • Negotiated broadcasting agreements with Fox Sports for NORBA Races and sold television and internet sponsorship programs to VW, CLIF BAR, Hydrapak, and U.S. Army.
  • Created national marketing and sponsorship program for mountain biking, resulting in broadcasts on Fox Sports Net and live internet streaming.
  • Secured promotional placement for BikeBoard across major retail channels. for BikeBoard with 3 million Capri Sun packages distributed across major retail channels including grocery, club stores, mass merchandisers, and drug stores.
  • Developed online sports broadcast network delivering live webcasts 24/7.

Senior / National & Regional Media Sales Executive

KDOC-TV LOS ANGELES
11.2000 - 12.2002
  • Achieved consistent annual sales billing target of 1.2 million dollars.
  • Leveraged established agency and direct company relationships to generate $900K in immediate billing for KDOC.
  • Created comprehensive local and national agency list, targeting Media Spot, Mindshare, BBDO/Pentamark, Carat, Media Vest, and national advertisers like Nike, Gatorade, Disney, DaimlerChrysler, Cadillac, Kentucky Fried Chicken, and Carl's JR.
  • Secured and managed advertising partnership with NCAA Big West Basketball Conference, enhancing visibility and sales opportunities.

Senior Local/Regional Media Sales Executive

WVPX -23 - PAX TV Network ION Media Networks
11.1997 - 11.2000
  • Recruited to Cleveland / Akron WVPX -23 local station sales team for national launch of PAX TV Network, driving initial sales momentum.
  • Generated $800,000 of local / regional ad sales in (3) three months before the National PAX TV Network launch.
  • Top station sales revenue producer of $2 million in billings per year.
  • Developed partnership, secured broadcast rights, and managed advertising sales for Akron Aeros - Double AA Major League Cleveland Indians Baseball Team, enhancing local brand visibility.

Skills

  • Consultative sales and relationship building
  • Ad tech sales and programmatic advertising
  • Sales team management and training
  • Strategic partnerships and negotiations
  • Media analytics and research platforms
  • Presentation and organizational skills
  • Competitive sales analysis and budget management
  • P&L and financial reporting
  • Strategic and tactical planning
  • Digital monetization strategy

Timeline

Chief Revenue Officer

Hey Media
07.2024 - 08.2025

Chief Revenue Officer (CRO)

Jigowatt Media
05.2021 - 12.2023

Director of Sales and Business Development Director

Pasadena Now
05.2020 - 07.2024

Multi-Platform Media Digital Ad Sales Professional Consultant

JEV Ad Sales
09.2013 - 05.2021

VP Digital Advertising Sales / Business Development

GRADE A SIGN
10.2012 - 09.2013

VP Sales & Business Development

Local Net Marketing Services
08.2010 - 10.2012

Digital Media Sales Manager

Los Angeles Newspaper Group / MediaNews Group
03.2009 - 06.2010

Co- Founder / Director Advertising Sales & Sponsorship /Business Development / Marketing

Showcase Interactive Media Networks / Division of Showcase Technology
01.2008 - 02.2009

Digital Media Consultant / Director of Advertising Sales & Sponsorships

The Web Network
01.2007 - 01.2008

Co - Founder / VP Interactive Advertising Sales & Sponsorships / Business Development / Marketing

DigitCast
01.2003 - 01.2007

Senior / National & Regional Media Sales Executive

KDOC-TV LOS ANGELES
11.2000 - 12.2002

Senior Local/Regional Media Sales Executive

WVPX -23 - PAX TV Network ION Media Networks
11.1997 - 11.2000

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Jeffrey E. Vaughn