Jeffrey Hayward
Hyannis,MA
Summary
Sales Professional experienced in driving growth for 2-wire and IP intercom solutions. Achieved significant market penetration by converting multiple integrators to Urmet products through effective training and relationship building. Focused on delivering value through marketing support, training seminars, and active participation in industry events.
Overview
34
34
years of professional experience
1
1
year of post-secondary education
Work History
Business Development Manager
Urmet USA Inc.
Westbury, N.Y.
01.2020 - Current
- Executed sales of Urmet Italy's 2 wire and IP intercoms in US market, expanding brand presence.
- Being able to turn dozens of integrators from other intercoms to Urmet was easy, as there was so much value in the product.
- Cultivated and sustained relationships with clients and partners.
- Sold through systems integrators, distributors, dealers, contractors, and electricians, training consultants, engineers, and end users on product benefits.
- Trained many companies - seminars, Lunch N Learns, demos.
- Attended and worked ISC, ASIS, YANKEE, NEACC, and other regional shows.
- Provided marketing support for events using Constant Contact, enhancing visibility and engagement.
- Used company CRM for account activity, contacts and project quotations, forecasting.
Director of Sales, East Coast
CASE Emergency Systems
Irvine, CA
01.2018 - 09.2018
- My primary responsibility was end-user sales where I contacted hundreds of College Campuses, Municipalities, Healthcare Facilities, Local Government Entities, and Police and Fire.
- I was also responsible for generating new accounts for this relatively new market on the east coast.
- Attended local and national trade shows, including ISC East, Campus Safety, GSX ASIS, and Yankee Trade Show.
- Built and maintained new and old customer-based relationships for the east coast.
- Maintained daily reports in company CRM and Project mining programs (database).
Northeast Sales Representative
Keller & Associates
Amityville, NY
12.2016 - 10.2017
- Executed sales and training for SPECO audio and video products and management software.
- Managed territory for 19 security manufacturers.
- Attended all national and local trade shows.
- Built and maintained new and old customer-based relations for integrators, dealers, national accounts and distributors in New England.
- Helped to manage stock levels for distributors.
Manufacturer’s Representative
Repworks
South Hadley, MA
01.1992 - 04.2016
- Managed accounts through scheduling appointments in CRM, enhancing client engagement.
- Demonstrated and trained accounts on new products and equipment.
- Demonstrated expertise in end user pull-through sales strategies to enhance customer engagement.
- Provided multimedia support and educational resources for seminars, shows, and distribution events to enhance attendee experience.
- Supported manufacturers at national and regional shows, promoting product visibility and engagement.
- As a CSP, managed many large accounts and conducted frequent sales training to promote larger sales.
- My critical thinking and problem-solving approach has helped be responsible for upwards of 3 million dollars per year in sales of security products.
- Multimedia support and education for seminars, shows, and distribution events.
Sales Manager
Intercity Alarms
South Yarmouth, Massachusetts
01.2005 - 01.2006
- Trained Sales Associates to make quota and maintained over 1 million dollars in recurring revenue for company and exceeded sales and recurring revenue worth well over 35 % for the company in 15 months.
- Led 5 separate sales associates in office environment.
National Audio Manager
Honeywell Ademco Group
Melville, New York
01.2004 - 01.2005
- System design and specifications for audio projects nationally.
- Closed several deals with Connecticut casinos selling close to one million dollars in cameras and Matrix Switch upgrades.
- I was responsible for maintaining sales to distribution, security integrators/dealers, national accounts, healthcare, education, government, consultants, and other end users.
- I oversaw one of the OEM groups.
- Designed projects with IP telephone intercoms nationally for John Deere, Caterpillar, and Alcoa who needed instant communication from their central stations to over 600 sites in the US.
- This project was an estimated three million dollars.
Account Executive - Northeast Region
Ultrak CCTV
Lewisville, Texas
01.2002 - 01.2004
- Led nationwide OEM projects with Commend and CCTV, ensuring successful implementation of security solutions.
- Oversaw security requirements for casino accounts.
- Acquired by Honeywell
Education
High School -
San Mateo High School
San Mateo, California 09.1973 - 06.1974
Some College (No Degree) - Music Education
College of San Mateo
San Mateo, CA.Awards
- Certified Sales Professional (CSP)
- Multiple manufacturers awards including Aiphone, Secretion, HES for surpassing goals
Timeline
Business Development Manager
Urmet USA Inc.
01.2020 - Current
Director of Sales, East Coast
CASE Emergency Systems
01.2018 - 09.2018
Northeast Sales Representative
Keller & Associates
12.2016 - 10.2017
Sales Manager
Intercity Alarms
01.2005 - 01.2006
National Audio Manager
Honeywell Ademco Group
01.2004 - 01.2005
Account Executive - Northeast Region
Ultrak CCTV
01.2002 - 01.2004
Manufacturer’s Representative
Repworks
01.1992 - 04.2016
High School -
San Mateo High School
09.1973 - 06.1974
Some College (No Degree) - Music Education
College of San Mateo