Jeffrey McCormack
Freeland,WA
Summary
Dynamic professional with a proven track record at McCormack Entertainment, excelling in media relations and strategic publicity campaigns. Expert in crafting compelling press materials and fostering influential media connections, enhancing brand presence and driving event success. Demonstrates exceptional problem-solving abilities and creative thinking, achieving significant media coverage and audience engagement.
Overview
27
27
years of professional experience
Work History
Music Management, Publicist
McCormack Entertainment
11.2006 - Current
- Managed internal, external, and crisis communications.
- Wrote press materials and delivered presentations to media representatives.
- Designed and implemented strategic business plan objectives.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Coordinated and managed sponsorships and sponsorship activation.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Collaborated with media representatives to optimize coverage of special events.
- Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising event by [Number]%.
- Fostered teamwork among colleagues within the agency environment by collaborating on projects that ensured shared successes.
- Established strong relationships with key journalists, editors, producers, and influencers within the industry.
- Organized press conferences, product launches, and media events to maximize exposure for clients.
- Negotiated contracts with vendors for various event components such as audiovisual equipment rental or catering services.
- Coordinated special events logistics, such as guest lists, invitations, venue selection, and promotional materials distribution.
- Increased media coverage by developing and implementing strategic publicity campaigns.
- Wrote press releases and assisted in creating and procuring press kits and articles.
- Secured high-profile interviews for clients through targeted media pitching and relationship building.
- Developed compelling press materials, including press releases, biographies, fact sheets, and talking points.
- Used various social media platforms for media and blogger outreach.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Produced and distributed brochures, newsletters and press kits.
- Conducted media relations and responded to media requests for information.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Product Ambassador
McCormack Entertainment
01.2001 - Current
- Provided exceptional customer service, addressing inquiries promptly and professionally.
- Conducted thorough market research, identifying trends and potential areas for growth within the industry.
- Collaborated with marketing team to refine messaging and improve overall brand presence in the market.
- Utilized social media platforms to connect with customers, share product updates, and gather valuable feedback for improvement.
- Enhanced customer experience with personalized product recommendations based on individual needs.
- Assisted in developing marketing materials for use at events and in-store promotions.
- Implemented successful tactics learned from past experiences into new campaigns resulting in efficient execution.
Account Management Business Development Rep
Quilt Software
04.2024 - 12.2024
- Increased client base by identifying potential customers and initiating strategic outreach.
- Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Expanded business through effective network development, identifying new, and prospective clients.
Business Development Representative
Quilt Software / Rain Retail Software
01.2022 - 04.2024
- Increased client base by identifying potential customers and initiating strategic outreach.
- Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Expanded business through effective network development, identifying new, and prospective clients.
Short Run Printing Department Manager
Diversified Systems Group, Inc.
02.1998 - 06.2007
- Nurtured long-lasting client relationships by providing exceptional customer service, ensuring all inquiries were addressed promptly and effectively.
- Maintained a safe working environment by enforcing strict adherence to safety protocols within the printing department.
- Oversaw inventory management, maintaining optimal levels of supplies while reducing waste and unnecessary expenses.
- Developed strong relationships with vendors, negotiating favorable contracts for materials and services related to printing operations.
- Implemented quality control measures that consistently ensured error-free deliverables for clients across all projects.
- Reduced production costs through the identification and implementation of cost-saving measures in the printing process.
- Enhanced customer satisfaction by ensuring timely delivery of high-quality printed materials.
- Optimized equipment utilization by implementing regular maintenance schedules and addressing repair needs promptly.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Education
High School Diploma -
Ballard High School
Seattle, WA06-1989
Skills
- Media training
- Marketing
- Trade show representation
- Press releases
- Influencer outreach
- Speechwriting
- Editorial calendar management
- Messaging
- Advertising coordination
- Publicity campaign planning
- Image building
- Publicity campaign execution
- Press materials development
- Event planning, promotion, and analysis
- Press kit development
- Press material knowledge
- Problem-solving abilities
- Multitasking
- Reliability
- Creative Thinking
- Public relations
- Content Creation
- Professionalism
- Digital Marketing
- Time management abilities
- Graphic Design
- Problem-solving aptitude
- Reputation Management
- Copywriting
- Event Planning
- Community Outreach
- Fundraising
- Media Relations
- PR strategy development
- Social media advertising
- Write press releases
- Coordinate events
- Manage media relations
- Develop PR strategies
Timeline
Account Management Business Development Rep
Quilt Software
04.2024 - 12.2024
Business Development Representative
Quilt Software / Rain Retail Software
01.2022 - 04.2024
Music Management, Publicist
McCormack Entertainment
11.2006 - Current
Product Ambassador
McCormack Entertainment
01.2001 - Current
Short Run Printing Department Manager
Diversified Systems Group, Inc.
02.1998 - 06.2007
High School Diploma -
Ballard High School
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