Jeffrey McCormack
Summary
Dynamic Business Development Manager with over 30 years of experience in the print industry, excelling in strategic account planning and creative problem solving. Proven track record in increasing market share and building strong client relationships, while leading successful campaigns in print, graphics, wide format, signage, and packaging. Outstanding presentation skills and high profitability margins.
Overview
33
33
years of professional experience
Work History
Business Development Manager Print On Demand
Tentcraft
Traverse City, MI
04.2024 - 05.2025
- Developed and implemented strategies to increase sales and market share.
- Collaborated with marketing team members to design promotional materials.
- Negotiated contracts with vendors, suppliers, partners, and customers.
- Identified potential clients, built relationships, and negotiated contracts.
- Conducted market research and analysis to identify new business opportunities.
- Drafted proposals for prospects in response to their requests for information.
National Sales Representative
Source One Digital
Norton Shores, MI
01.2022 - 03.2024
- Generated new sales by leveraging leads and strong persuasive communication skills to explain products and services company provides.
- Reached out to clients via cold calling, email and other forms of communication to grow sales and engage current customers.
- Provided quotes and installation costs for a variety of interior and exterior graphics applications while keeping a high profitability margin.
Department Manager
Pace Group International
Grand Rapids, MI
01.2021 - 12.2021
- Currently work with aviation company owners and airlines to source and sell engines for both Airbus and Boeing aircraft.
- Work closely with sales associates around the world to follow company policies and provide documentation for closing sales including mandates, and letters of intent.
- Manage current CRM and improve department operations and new initiatives
- Aid in negotiations with vendors and suppliers to reduce overall costs and assess asset values
- Organize and track all procedures for successful completion of negotiations and offers
Account Executive
Gilson Graphics
Grand Rapids, MI
11.2001 - 07.2020
- Developed budgets and negotiated contracts and quotes to ensure projects were completed within financial constraints for national accounts.
- Lead and directed design and production teams for print, signage, and packaging projects within required timelines.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Met national customer needs and accomplished creative visions by overseeing strategic, focused campaigns.
- Leveraged in-depth knowledge of production methods, sound design applications.
- Created marketing plans and devised strategic communication approaches.
- Salesman of the Year 2011 and in the Million Dollar Club for 8 consecutive years.
Creative Director
National Correct Color
Grand Rapids, MI
03.1997 - 10.2001
- Managed writers, graphic artists, designers and project managers with hands-on approach to successfully accomplish daily work and special projects.
- Preserved branding standards of assigned accounts while creating high-quality designs.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns.
Project Coordinator
Amway
Grand Rapids, MI
01.1992 - 03.1997
- Managed work streams for both routine and special projects simultaneously.
- Oversaw adherence to project timelines and budget constraints.
- Assessed, monitored and reported on work progression.
- Coordinated with internal employees and Amway North America to identify and outline solutions to client-specified challenges.
- Maintained project schedules by managing deadlines and adjusting workflow as needed.
- Arranged meetings with external vendors and contacts to oversee production of projects as needed.
Education
Bachelor of Arts - Commercial Art And Graphic Design
Central Michigan University
Mount Pleasant, MISkills
- Over 30 years of sales and printing project management experience
- Partnering with national accounts and executive teams to develop long-range strategic initiatives and targeted client campaigns for print, signage, packaging, and large scale projects
- Creative problem solving and advisory skills
- Strong presentation and interpersonal skills
- Strategic account planning and lead development
- Servicing accounts and managing client relationships
Timeline
Business Development Manager Print On Demand
Tentcraft
04.2024 - 05.2025
National Sales Representative
Source One Digital
01.2022 - 03.2024
Department Manager
Pace Group International
01.2021 - 12.2021
Account Executive
Gilson Graphics
11.2001 - 07.2020
Creative Director
National Correct Color
03.1997 - 10.2001
Project Coordinator
Amway
01.1992 - 03.1997
Bachelor of Arts - Commercial Art And Graphic Design
Central Michigan University
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