Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jelena Maksimović

Jelena Maksimović

Marketing specialist/ Product development/ Business development
Novi Sad

Summary

Marketing and business development professional with over 10 years of experience in brand strategy, multi-channel campaigns and product development. Skilled in market analysis, customer engagement and cross-functional collaboration. Passionate about innovation, problem-solving and continuous learning.

Overview

14
14
years of professional experience
3
3
Languages

Work History

Business Development Manager

Impuls Transport
04.2024 - Current
  • Market research
  • Business development
  • Supplied over 10 construction sites with construction machinery (including all logistics and documentation)
  • Maintained and developed relationships with key customers


Trade marketing specialist

Savacoop doo
09.2021 - 04.2024
  • Developed and executed 8 marketing campaigns per year (OOH, television, radio, video, print)
  • Led the creation of a private label brand (including packaging development, label designs, protection of the name and brand at the Intellectual Property Office, brand strategy)
  • Managed procurement of all marketing related goods and services, including promotional materials, POS displays (shelves, holders, stands) and outsourced services
  • Coordinated with suppliers and vendors to ensure timely delivery, cost-effectiveness and brand consistency
  • Organized corporate events, workshops and B2B educational seminars for more than 70 guests
  • Monitored marketing budgets and optimized cost efficiency

Marketing associate

Savacoop doo
09.2017 - 09.2021
  • Managing the development of the look and functionality of the Savacoop webshop, close cooperation with programmers and designers
  • Participated in ERP system implementation and user testing – defined user needs, wrote requirements and tested features for ERP and mobile solutions
  • Collaborated with cross-functional teams on digital tool development for Sales team
  • Designed POS materials and edited internal magazine „Agrolist“
  • Complete organization of fairs (Agricultural Fair Novi Sad, Agricultural Fair in Šabac, Counseling of vegetable growers in Leskovac) and commercial forum NS SEME Kopaonik 2019 and Vrnjačka Banja 2020 (over 100 participants at both forums)

Backoffice administrator

Mat-Agro doo
01.2014 - 01.2017
  • Reporting – sales, price, stocks
  • Logistics disposition – opening, sending
  • Organization of the export of cereals and oilseeds - by trucks and barges
  • Daily contact with suppliers and customers

Student intern

NIS Gazprom Neft
01.2013 - 01.2013
  • Creating business plan 2014-2016
  • Monthly reports
  • Statistic reports for government institutions

Administrative Officer

Hatland
05.2011 - 09.2011
  • Work and travel program
  • Processing online orders
  • Making shipping labels


Education

Master of Science - Marketing

University of Novi Sad
Novi Sad, Serbia
04.2001 -

Bachelor of Science - Marketing

University of Novi Sad
Novi Sad
04.2001 -

High School Diploma -

Grammar School
Zrenjanin
04.2001 -

Skills

  • Campaign Management, Brand Development, Product Launch, Event Planning
  • ERP Implementation, Webshop Development, Budget Tracking, Excel Reporting
  • Communication, Team Leadership, Analytical Thinking, Workshop Facilitation

Websites

Timeline

Business Development Manager

Impuls Transport
04.2024 - Current

Trade marketing specialist

Savacoop doo
09.2021 - 04.2024

Marketing associate

Savacoop doo
09.2017 - 09.2021

Backoffice administrator

Mat-Agro doo
01.2014 - 01.2017

Student intern

NIS Gazprom Neft
01.2013 - 01.2013

Administrative Officer

Hatland
05.2011 - 09.2011

Master of Science - Marketing

University of Novi Sad
04.2001 -

Bachelor of Science - Marketing

University of Novi Sad
04.2001 -

High School Diploma -

Grammar School
04.2001 -

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