Jen Ewell
Portland,OR
Summary
Results oriented marketing professional with extensive experience in all facets of marketing and campaign management. Skilled in relationship building and maximizing ROI against multi-million dollar budgets, contributing to significant market growth and brand positioning.
Overview
15
15
years of professional experience
Work History
Director, Partner Marketing
Nike
Beaverton, OR
01.2019 - Current
- Managed the strategy and oversaw the implementation of multi channel marketing campaigns across Nike's largest performance and lifestyle partner marketing businesses (DSG, JD Sports).
- Worked collaboratively with Merch, Sales and Planning partners to ensure plans supported growth targets and continued to strengthen our position in key classifications.
- Managed multi million dollar budgets (10M +) across agency, media, B&M,etc levers to ensure maximum ROI.
- Worked in partnership with brand teams on the partner and Nike side to identify opportunities to enhance and complement our existing consumer reach in the marketplace.
- Provided regular performance reports and metrics to track success and inform future marketing decisions.
Senior Manager
Nike
Beaverton, Oregon
04.2016 - 01.2019
- Launched new Partner Marketing function at the Jordan Brand, identifying, developing and nurturing relationships with key wholesale accounts.
- Established ways of working with all partners that focused on leveraging each partner's storytelling capabilities against key product priorities for the brand.
Senior Manager, CRM
Columbia Sportswear
Beaverton, Oregon
03.2015 - 04.2016
- Oversaw all loyalty and retention based efforts for Columbia's suite of properties.
- Drove above benchmark retention metrics by focusing on nurturing lower funnel, highly engaged, consumer groups.
Account Director
Liquid Agency
Portland, OR
01.2014 - 03.2015
- Oversaw the agencies relationship with our largest client (Walmart) with a focus on supporting existing work, while identifying opportunities to grow the business year over year.
Senior Marketing Manager
Adidas
Portland, Oregon
02.2011 - 01.2014
- Responsible for all performance marketing initiatives against our DTC doors, including new door openings in critical expansion markets.
Education
Bachelor of Arts -
Scripps College
Claremont, CASkills
- "Jen is an expert in managing relationships and partnerships"
- "A thoughtful and detailed marketeer, Jen stands out as one of the best and brightest colleagues I've ever had the opportunity to work for"
- "Also contributing to her outsized impact is her ability to understand how all the dots are connected"
- "Jen is easily the single best communicator I've worked with"
Timeline
Director, Partner Marketing
Nike
01.2019 - Current
Senior Manager
Nike
04.2016 - 01.2019
Senior Manager, CRM
Columbia Sportswear
03.2015 - 04.2016
Account Director
Liquid Agency
01.2014 - 03.2015
Senior Marketing Manager
Adidas
02.2011 - 01.2014
Bachelor of Arts -
Scripps College