Jena Hernandez
Cary,NC
Summary
Strategic and mission-driven Marketing & Events Leader with over 7 years of experience building brands, managing multi-platform campaigns, and leading large-scale events in nonprofit and private sectors. Proven track record of increasing engagement through creative storytelling, digital strategy, and visual content development. Adept in cross-functional collaboration, community engagement, and translating complex goals into compelling, action-inspiring campaigns. Passionate about using marketing and events to drive social impact and community-building. Proficient in WordPress, Canva, Adobe Creative Cloud, Google Analytics, and email marketing platforms.
Overview
8
8
years of professional experience
Work History
Founder & Travel Advisor
Journeys by Jena Powered by Fora Travel
Remote
10.2024 - Current
- Branded and launched “Journeys by Jena,” growing a loyal community through storytelling-driven marketing campaigns and personalized travel consulting.
- Developed and implemented digital marketing strategies across TikTok, Instagram, Facebook, LinkedIn, and email—building a base of 2,000+ subscribers.
- Created branded graphics, travel reels, and destination guides using Canva and Adobe Creative Cloud to maintain visual identity.
- Managed ongoing website updates in WordPress to ensure accurate and engaging content.
- Utilized Google Analytics and Meta Business Suite to track engagement, analyze trends, and optimize performance.
- Generated $40K+ in 2025 revenue through customized campaigns, exclusive partnerships, and client referrals.
- Produced monthly newsletters with travel insights, promotions, and community features.
Ops, Marketing & Business Development Coordinator
Archipelago Strategies Group
Remote in MA
01.2024 - 10.2024
- Directed proposal creation, RFP responses, and marketing collateral in alignment with client goals.
- Managed internal and external communications, including email campaigns, website updates, and LinkedIn posts.
- Coordinated executive communications for CEO including partnerships with government and corporate stakeholders.
- Maintained CRM and sales data in Salesforce, generating insights and pipeline reports.
- Managed logistics for company retreats with $70K+ budgets, from vendor selection to event execution.
- Collaborated cross-functionally with Creative, Finance, and Marketing teams to align storytelling and operational strategy.
- Spearheaded public relations initiatives that garnered positive media coverage for the company's products services.
- Created engaging social media content that resonated with target audiences, fostering community growth and brand loyalty.
- Streamlined internal processes to optimize efficiency in project management and team collaboration.
- Enhanced brand visibility by executing targeted marketing campaigns and engaging content strategies.
- Optimized digital presence through strategic SEO tactics, enhancing online visibility, and driving web traffic.
- Strengthened client relationships with consistent communication, ensuring satisfaction and repeat business.
- Wrote and distributed press releases to increase brand visibility.
Senior Manager, Business Development
Per Scholas
Cambridge, MA
01.2022 - 06.2023
- Led the planning and execution of 20+ employer-facing and community-based events (career panels, hiring fairs, tech showcases).
- Developed comprehensive event materials including talking points, outreach communications.
- Partnered with local employers to build workforce pipelines, contributing to 80% job placement rates.
- Tracked interactions and outcomes via Salesforce for internal reporting and donor engagement, secured $500k in grant funds.
- Collaborated with Director of Development- promoted student success through storytelling in presentations, communications, and partnership follow-ups.
- Managed sponsorship outreach and community partnerships to fund and support events.
Grant Program Manager
Dean College
Franklin, MA
02.2017 - 10.2019
- Managed a $300K federal grant to address gender-based violence on campus, including program development, reporting, and evaluation.
- Directed all internal communications, training decks, and multimedia branding campaigns for BRAVE initiative.
- Produced a 6-minute PSA video, social media visuals, a Snapchat filter, and Facebook/Instagram campaigns to raise awareness.
- Oversaw 20+ high-impact campus events; coordinated vendors, speakers, budget, and run-of-show materials.
- Designed bystander intervention curriculum and led facilitator training.
- Partnered with Marketing to align messaging across internal and external audiences, including prospective students and families.
Education
Bachelor Of Science - Human Services
Northeastern University
Boston, MAMaster's Of Education - Higher Education Administration
Northeastern University
Boston, MASkills
WordPress website management
Google Analytics
Canva & Adobe Creative Cloud
Salesforce & PSOHub, Asana CRM tools
Social media strategy, digital media and content creation
Video production, editing, and storytelling
Event planning, logistics, and budget management
Stakeholder and volunteer engagement
Script writing, public speaking, public relations
Cross-functional team coordination
Nonprofit and mission-driven communications
Accomplishments
PUBLICATIONS
#1 International Best Selling Author, Amazon
"She is Magic Too"
Hayse Publications – October 2021
"They are Magic"
Hayse Publications – April 2022
Timeline
Founder & Travel Advisor
Journeys by Jena Powered by Fora Travel
10.2024 - Current
Ops, Marketing & Business Development Coordinator
Archipelago Strategies Group
01.2024 - 10.2024
Senior Manager, Business Development
Per Scholas
01.2022 - 06.2023
Grant Program Manager
Dean College
02.2017 - 10.2019
Bachelor Of Science - Human Services
Northeastern University
Master's Of Education - Higher Education Administration
Northeastern University