Jeni Slane
Ballwin,Missouri
Summary
Resourceful project manager with 7+ years of experience in delivering high-performing lead generation campaigns through B2B marketing and social selling.
Overview
8
8
years of professional experience
Work History
PROJECT MANAGER
LINKEDSELLING
10.2021 - Current
- Planned, designed, and scheduled phases for domestic and global multi-channel approach campaigns through social media, ads, cold calling and email
- Analyzed project performance and provided recommendations for optimization and coordinated enablement sessions to ensure effective engagement, follow up and lead conversion
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Communicated with clients and campaign managers for timely creation, approval and activation of new content
- Maintained client files with sales contracts, records of client interactions, client notes, and delivered outstanding service to clients to maintain and extend relationships for future business opportunities
- Managed 8-12 client accounts, achieving highest number of client retention, referrals and returning clients
ACCOUNT MANAGER
LINKEDSELLING
08.2018 - 10.2021
- Built lead lists based off of targeted demographic to identify new opportunities and target markets
- Managed between 8-12 accounts, performing all inbox management and lead tracking for campaigns
- Used data analytics to track lead generation campaigns and improve quality
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
PROJECT MANAGER
JAM DISTRIBUTION
12.2016 - 08.2018
- Managed organization, maintenance, and purchasing functions for 3 retail locations and warehouse for e-commerce store
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings
- Managed administrative logistics of events planning, event booking, and event promotions
- Developed post-event reports to determine effectiveness of each event
STORE MANAGER
JAM DISTRIBUTION
05.2015 - 12.2016
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products
- Increased monthly store sale averages by 50% after 6 months
- Assisted with hiring, training and mentoring new staff members
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets
- Optimized store displays and appearance via strategic merchandising
Education
Bachelor of Science - Marketing
University of Missouri - Columbia
Columbia, MO12.2016
Skills
- B2B marketing strategies
- Outbound demand generation
- Account-based marketing
- Copywriting
- A/B testing
- Account management
- Problem solving
- Critical observation
- Logical thinking
- Troubleshooting
- Multitasking
- Communication
Timeline
PROJECT MANAGER
LINKEDSELLING
10.2021 - Current
ACCOUNT MANAGER
LINKEDSELLING
08.2018 - 10.2021
PROJECT MANAGER
JAM DISTRIBUTION
12.2016 - 08.2018
STORE MANAGER
JAM DISTRIBUTION
05.2015 - 12.2016
Bachelor of Science - Marketing
University of Missouri - Columbia
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