Jenifer Kocourek
Brooklyn,USA
Summary
20+ years experience with a track record of success in global advertising, creative operations, brand marketing, strategy and management with exposure to both in house and agency team structures for leading global brands including: L'Oreal, Calvin Klein, Rolex, Swarovski, Lacoste, New Balance and Estee Lauder. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
23
23
years of professional experience
Work History
HEAD OF CLIENT STRATEGY
URBAN STUDIO
New York, USA
01.2024 - Current
- Leadership role responsible for full studio marketing and production rebrand with a focus on diving profitability through impeccable client service and financial management
- Instituted re-structuring of client facing producers responsibilities driving higher client satisfaction without increased FTE headcount
- Led 200% improvement on production efficiencies and profitably through strong vendor management and more streamlined internal workflows.
- Key clients including: YSL Beauté, Balmain Beauty, Creed Fragrances
MANAGING DIRECTOR
MATTE PROJECTS
New York, USA
01.2020 - 01.2023
- Executive role overseeing all company operations including: strategy, client service, creative, production, resourcing/people operations and finance.
- Responsible for P&L, SLAs with vendors and partners, fee structures and setting company wide operational processes aimed to set the agency up for efficient growth.
- Led C-level partner management including negotiation of all MSAs + SOWs for $55M+ in revenue
- Acted as point of escalation for all senior level clients and internal agency departments
- Managed high performing team of 10+ direct reports and 80+ indirect reports
- Instituted company wide project management and CRM tools (Wrike/Airtable, Hubspot)
- Led brand strategy for key clients including: YSL Beauté, Tommy Hilfiger, Lacoste, The Macallan
SENIOR VICE PRESIDENT, BRAND MARKETING + OPERATIONS
CONTRACT
New York, USA
01.2018 - 01.2020
- Partnered directly with global brands such as Tom Dixon, Amouage Fragrances and Kampos Italia in addition to Shiseido/Clé de Peau Beauté and Natural Diamond Council (Jane Smith Agency) to devise strategic cultural brand strategies (campaign, social, events, pr) that drove brand perception and consideration for the launch of key products across EMEA, APAC and NA markets.
- Oversaw launch of Patrick Ta Beauty in Sephora to wide acclaim and 20% growth.
- Led strategic rebrand of Natural Diamond Council (FKA Diamond Producers Association)
VICE PRESIDENT, MANAGING DIRECTOR
CARL BYRD & CO.
New York, USA
01.2018 - 01.2019
- Oversaw all aspects of agency business from management of C-level client relationships to SLA's and fee structures while mentoring and leading all agency departments.
- Served as agency lead for clients by guiding creative strategy and brand identity for seasonal omni-channel activations across all touch points in consumer journey
- Key Clients: Ann Taylor, LOFT, Macys
VICE PRESIDENT, GLOBAL GROUP DIRECTOR
LAIRD + PARTNERS
New York, USA
01.2014 - 01.2018
- Served as global lead for client C-level counterparts and strategic partner to agency senior leadership.
- Delivered integrated omni channel brand marketing strategy with oversight of $15M+ budgets
- Managed a team of 15+ FTEs across multi-disciplinary departments and regions
- Key Clients: Swarovski, Juicy Couture Fragrance + Cosmetics (Revlon), Calvin Klein, Escada
GLOBAL INTEGRATED MARKETING DIRECTOR
CALVIN KLEIN
New York, USA
01.2006 - 01.2013
- Spearheaded integrated brand marketing campaigns designed to drive and grow global market share via owned outlets and wholesale in partnership with PR, APAC and EMEA teams
- Monitored brand identity + naming governance across licensees and global markets
- Key Brand Focus: Calvin Klein Collection, Calvin Klein Jeans, Calvin Klein Home, Watches + Jewelry
GLOBAL ACCOUNT SUPERVISOR
J WALTER THOMPSON
New York, USA
01.2003 - 01.2006
- Managed creative development and execution of 200+ unique global brand campaigns for Rolex client with focus on talent and partnership marketing
- Key Client:: ROLEX
Education
Bachelors -
University of North Carolina
Chapel Hill, NCCore Executive Program -
Harvard University
Skills
- Global brand management
- Creative operations and production
- Project management
- Integrated marketing strategies
- Vendor and agency management
- Digital and web development
- Experiential marketing and production
- Post-production processes
- Film and content production
- Social media strategy
- Change management initiatives
- Financial analysis (AROI and P&L)
- Human resources management
- Resource allocation
References
Available on Request
Websites
Timeline
HEAD OF CLIENT STRATEGY
URBAN STUDIO
01.2024 - Current
MANAGING DIRECTOR
MATTE PROJECTS
01.2020 - 01.2023
SENIOR VICE PRESIDENT, BRAND MARKETING + OPERATIONS
CONTRACT
01.2018 - 01.2020
VICE PRESIDENT, MANAGING DIRECTOR
CARL BYRD & CO.
01.2018 - 01.2019
VICE PRESIDENT, GLOBAL GROUP DIRECTOR
LAIRD + PARTNERS
01.2014 - 01.2018
GLOBAL INTEGRATED MARKETING DIRECTOR
CALVIN KLEIN
01.2006 - 01.2013
GLOBAL ACCOUNT SUPERVISOR
J WALTER THOMPSON
01.2003 - 01.2006
Bachelors -
University of North Carolina
Core Executive Program -
Harvard University