Summary
Work History
Education
Skills
Timeline
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Jenn Tomich
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Jenn Tomich

Summary

Artist relations and operations leader with a proven track record of building and scaling live event organizations from the ground up. Trusted by artists, executives, sponsors, and production teams to lead complex initiatives, manage high-profile relationships, and deliver seamless experiences at premier venues and festivals. Known for aligning artist, guest, and business priorities, building high-performing teams, and creating scalable systems that drive operational excellence at every stage of the live event experience.

Work History

General Manager

The Venice West
Venice, California
2022 - Current
  • Direct all venue operations for a premier independent music venue, producing up to 10 concerts and events weekly while overseeing financial performance, guest experience, and organizational objectives.
  • Lead booking, marketing, production, hospitality, food & beverage, box office, and guest services teams to ensure seamless event execution and exceptional artist and audience experiences.
  • Manage artist advancing, hospitality, credentials, scheduling, settlements, and backstage operations for local, national, and international touring acts.
  • Serve as the primary liaison between artists, managers, agents, promoters, touring personnel, and venue ownership, ensuring alignment across all event stakeholders.
  • Oversee budgeting, payroll, accounts payable/receivable, contract administration, vendor partnerships, and HR functions while maintaining operational efficiency and financial accountability.
  • Recruit, develop, and lead venue staff, fostering a collaborative, high-performance culture focused on service excellence.
  • Direct venue safety, ADA compliance, accessibility initiatives, facility operations, and risk management to ensure regulatory compliance and operational readiness.

Director of Guest Relations

BeachLife Festival
Redondo Beach, California
2019 - Current
  • Lead artist-facing and guest-facing operations for a 3-day, 50,000-attendee independent music festival, serving as a primary point of contact for artists, management teams, VIP guests, sponsors, and executive leadership.
  • Manage all guest communications before, during, and after the festival, overseeing customer support, escalations, service recovery, and high-touch experiences that protect and enhance the festival brand.
  • Direct cross-functional communication and execution between artist relations, talent buying, production, sponsorship, marketing, operations, and leadership teams to ensure seamless festival delivery.
  • Oversee artist advancing, hospitality, credentials, transportation, accommodations, backstage operations, artist check-in, and rider fulfillment.
  • Lead festival-wide ADA operations and accessibility services, including compliance, accommodations, operational planning, and staff training.
  • Recruit, train, schedule, and manage 50+ employees and volunteers while developing operational workflows, communication systems, and training programs that improve efficiency and team performance.
  • Partner with sponsorship, marketing, production, and talent teams to execute VIP programs, experiential activations, sponsor commitments, and artist hospitality initiatives.
  • Resolve complex operational challenges and collaborate with executive leadership on festival planning, staffing strategy, operational improvements, and long-term growth initiatives.

Education

Bachelor of Arts - English

Rhode Island College
Providence, RI
05-2013

Skills

  • Tour, Event & Venue Operations
  • Artist & Executive Relations
  • Logistics, Travel & Scheduling
  • Live Event Production
  • Team Leadership & Staff Development
  • Budgeting, P&L & Financial Management
  • Contract Negotiation & Administration
  • Strategic Partnerships & Sponsorships
  • Hospitality & VIP Experiences
  • Ticketing & Revenue Operations
  • Project & Program Management
  • ADA Compliance & Accessibility
  • Risk Management & Crisis Resolution
  • Marketing & Brand Development
  • Technical Proficiency (Google Workspace, Microsoft 365, Asana, Airtable, Slack, Adobe Creative Cloud, Canva)

Timeline

General Manager

The Venice West
2022 - Current

Director of Guest Relations

BeachLife Festival
2019 - Current

Bachelor of Arts - English

Rhode Island College
Jenn Tomich