Summary
Overview
Work History
Education
Skills
Certification
Community Service
Timeline
AssistantManager
Jenna Conley

Jenna Conley

Tampa,Florida

Summary

Goal-oriented director with 10 years of operational development experience in membership-based industries with expertise in leadership development, budget and program management, and creative marketing strategy. Committed to streamlining procedures while optimizing employee talent. Expert in increasing productivity and customer satisfaction while driving revenue and sales.

Overview

11
11

Years of professional experience

7
7

Certifications

Work History

Director of Member Experience

Invited (formerly ClubCorp)
Tampa, FL
09.2021 - Current
  • Designed, managed and implemented customer research initiatives and focused on customer satisfaction and performance monitoring.
  • Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Grew LinkedIn impressions by 27% in 30 days. Increased Facebook page reach 61.9% and page likes 44.1% YOY. Increased Instagram page reach by 2,300% and profile visits by 61.8 %YOY

Associate Executive Director

Bob Sierra North Tampa YMCA
Tampa, FL
04.2019 - 08.2021
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels 1.3% of 1.2 mil budget
  • Increased Programming Revenue 2.9% and decreased expenses by 8% YOY for 2020
  • Raised approximately $202,000 on goal of $181,000 in funds during 2019/2020 FY
  • Hired, trained and managed team of 7 + Exempt Supervisors with team of 150+ employees for two facilities
  • Managed and developed 12,000 sq ft., State-of-the-art, Competitive Gymnastics Center
  • Implemented Customer Service strategy to boost average 2019 Net Promoter Score to 78% on Listen360 Customer Service Management Software

Director Of Operations

YMCA JT's Camp Grom
Virginia beach, Virginia
01.2018 - 03.2019
  • Directed operations of $15 million, 70-acre, adaptive resource facility to serve those with differing abilities, wounded veterans, and families of fallen war heroes
  • Managed Advisory Board of 12
  • Managed industrial kitchen
  • Oversaw operations of specialty-made adaptive 50-ft Alpine Climbing Tower
  • Served over 700 children/adults with differing abilities with 10+ organizations in 1 month of programming
  • Served over 40,000 local wounded veterans

Sr. Director Of Youth Development

Greenbrier Family YMCA
Chesapeake, Virginia
01.2017 - 03.2019
  • Increased camp enrollment by 27% YOY
  • Exceeded Summer Camp Revenue by 10% YOY
  • Led 2018 Annual Giving Campaign and exceeded 100% of $66k goal

Family Programs Director

Great Bridge/Hickory Family YMCA
Chesapeake, Va.
11.2012 - 08.2017
  • Performed managerial skills such as hiring, training, and evaluating for youth development staff for over 80 employees.
  • Fostered strong relationships with staff and community to raise over $6,000 in support of Annual Campaign.
  • Exceeded Camp Revenue by 10% in 2015 YOY and 12% in 2016 YOY

Education

Bachelor of Science - Chemistry and Mathematics

Virginia Wesleyan College
Norfolk
2013

Skills

  • Business Development
  • Operational Effectiveness
  • Key Relationship Management
  • Marketing Strategy Development
  • Financial Management
  • Performance Analysis
  • Content Curation

Certification

  • Real Estate Sales Associate License
  • AFO and CPO Certified
  • Y-Trainer certified
  • Y-USA Lifeguard certified
  • Y-USA Team Leader Certification
  • Leadership Development Series
  • BLS: ASHI Instructor Certified

Community Service

● Junior League of Tampa

● Kiwanis Board Member

● United Way

● YMCA of Tampa

● Volunteer Special Olympics

● Susan G. Komen

Timeline

Director of Member Experience

Invited (formerly ClubCorp)
09.2021 - Current

Associate Executive Director

Bob Sierra North Tampa YMCA
04.2019 - 08.2021

Director Of Operations

YMCA JT's Camp Grom
01.2018 - 03.2019

Sr. Director Of Youth Development

Greenbrier Family YMCA
01.2017 - 03.2019

Family Programs Director

Great Bridge/Hickory Family YMCA
11.2012 - 08.2017

Bachelor of Science - Chemistry and Mathematics

Virginia Wesleyan College

Similar Profiles

CREATE PROFILE
Jenna Conley