Jenna Passo
Woodbury,USA
Summary
Growth-focused sales executive with deep experience across retail media, programmatic, video and social, driving measurable outcomes for Fortune 100 brands through data-led marketing and strategic partnerships.
Overview
20
20
years of professional experience
Work History
Senior Account Executive
Roundel
New York, NY
10.2022 - Current
- Delivered 28% investment growth for Clorox through an integrated retail media strategy anchored in a Joint Business Partnership.
- Spearheaded Clorox’s shift to a social-first strategy, using Roundel’s first-party data to generate 23% of incremental investment growth.
- Drove alignment among senior client and merchant stakeholders through executive-level storytelling and strategic presentations.
- Led cross-functional Home Care business, aligning merchandising, media, and analytics to drive unified commercial outcomes.
Senior Director of Client Partnerships
BuzzFeed Inc.
New York, NY
10.2016 - 10.2022
- Owned and grew the largest Food & Beverage portfolio, leading agency and client relationships with Diageo, PepsiCo, and Danone.
- Architected and closed the company’s largest Tasty Upfront partnership, delivering 43% YoY revenue growth.
- Led development of a category-first, brand-safe video strategy for spirits, unlocking $1M+ in incremental investment.
- Built and scaled BuzzFeed’s largest multicultural partnership, integrating talent, content, and sponsorships into a unified growth platform.
Sales Director
Dstillery
New York, NY
01.2015 - 10.2016
- Owned a $10.4MM revenue portfolio, leading key accounts and managing a team of 3 direct reports.
- Closed the company’s largest single insertion order, delivering 30% YoY revenue growth.
- Drove client and agency growth across Financial Services, Retail, CPG, and Telecom throughout the Eastern and Mid-Atlantic region.
- Leveraged programmatic expertise to develop differentiated solutions, accelerating client performance and team capability.
Account Executive
Dstillery
New York, NY
12.2010 - 12.2014
- Exceeded quarterly quotas consistently over 4 years (2014: Q1–145%, Q2–137%, Q3–102%, Q4–101%).
- Received Monthly New Business Award 6 times for securing 22 new business accounts in one year.
- Sold display, video, rich media, and mobile leveraging social targeting technology.
Account Manager
Dstillery
New York, NY
06.2009 - 02.2010
- Built and expanded client and agency relationships, driving incremental revenue growth.
- Managed top-tier accounts, ensuring campaign performance aligned with client business objectives.
- Delivered 75%+ revenue growth in Q4 2009; recognized with Highest Incremental Revenue Award.
Account Manager
News Corporation (MySpace)
New York, NY
08.2007 - 06.2009
- Supported new business development across prospects and existing clients.
- Served as primary point of contact for agencies and clients, fostering strong partnerships.
- Exceeded team sales goals, generating over $10MM in revenue.
Media Planner
News Corporation (Fox Cable Sports)
New York, NY
08.2006 - 08.2007
- Developed upfront and scatter proposals for cable networks and digital platforms.
- Supported negotiations including added value and sponsorship elements.
- Managed relationships with eight agencies totaling $10MM in annual revenue.
Education
Bachelor of Science - Marketing, International Business, International Studies
The Pennsylvania State University, Smeal College of Business
University Park, PA05-2006
Skills
- Market Buying & Planning Trends
- Programmatic/RTB
- Shopper Marketing/Licensing
- Client Relationship Management
- Sales & Revenue Growth
- Social and New Media
- Retail Media
- Competitive and Strategic Planning
Timeline
Senior Account Executive
Roundel
10.2022 - Current
Senior Director of Client Partnerships
BuzzFeed Inc.
10.2016 - 10.2022
Sales Director
Dstillery
01.2015 - 10.2016
Account Executive
Dstillery
12.2010 - 12.2014
Account Manager
Dstillery
06.2009 - 02.2010
Account Manager
News Corporation (MySpace)
08.2007 - 06.2009
Media Planner
News Corporation (Fox Cable Sports)
08.2006 - 08.2007
Bachelor of Science - Marketing, International Business, International Studies
The Pennsylvania State University, Smeal College of Business