Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jennifer Anderson

Owatonna,MN

Summary

Driven and experienced product marketer with 10+ years of experience in customer service, buying, and product marketing management. Educated, team cheerleader and cross functional team collaborator in the direct marketing business.

Overview

14
14
years of professional experience

Work History

Assistant Product Marketer

Gopher Sport
04.2016 - Current
  • Developed effective content strategies for various digital platforms, improving brand awareness and online presence.
  • Drove measurable improvements in customer satisfaction and retention through targeted marketing initiatives and product enhancements.
  • Managed budget allocation for marketing initiatives, maximizing ROI by allocating resources effectively toward high-impact projects.
  • Analyzed marketing metrics to identify trends, adjusting strategies accordingly for optimal results.
  • Led coordination of product launches with public relations efforts, securing positive media coverage in industry publications.
  • Enhanced product visibility by developing and executing strategic marketing campaigns.
  • Tracked key metrics and developed spreadsheets and data models.

Procurement Specialist

Gopher Sport
02.2010 - 04.2016
  • Supplied training for new buyers starting in department, training on new systems, buyer expectations, and company goals
  • Prioritized workload to assure completion of daily tasks, such as new product setup, transportation information, and inventory
  • Assured necessary product is on-hand to obtain 98% order fill rate
  • Oversaw product main list assuring 100% data accuracy
  • Implemented new process for all data information loads reducing workloads by 12%
  • Track supplier orders to assure prompt and complete delivery of new products
  • Data input and review for new products, supplying more information to other departments.
  • Managed diverse portfolio of suppliers, ensuring timely delivery of goods and services at competitive prices.

Education

Web Design Certificate -

Riverland Community College
Albert Lea, MN
01.2019

Bachelor of Science - Business Management

Rasmussen University
Mankato, MN
01.2014

Skills

  • Project Management
  • Product Launches
  • Vendor Relations
  • Competitive Analysis
  • Print/Digital Production
  • Marketing Strategy
  • Data Analysis
  • Cross-functional Team Leadership
  • Content Management
  • Microsoft Office Suite
  • Social Media Marketing
  • Oracle/NetSuite Systems
  • Magento Commerce Cloud
  • Time management abilities

Timeline

Assistant Product Marketer

Gopher Sport
04.2016 - Current

Procurement Specialist

Gopher Sport
02.2010 - 04.2016

Web Design Certificate -

Riverland Community College

Bachelor of Science - Business Management

Rasmussen University

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