Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Jennifer Azevedo

Petaluma,CA

Summary

Dynamic and results-driven general manager with extensive experience in operations management and staff development. Proven ability to lead and inspire teams to achieve exceptional performance and operational excellence. Certified by RSPA in tennis, pickleball, cardio tennis, and coaching development, in addition to NCEP fitness training, demonstrating a strong commitment to professional growth in the sports and recreation industry. Excels in cross-functional leadership, fostering effective communication, and cultivating collaborative relationships to drive strategic initiatives and enhance service delivery.

Overview

17
17
years of professional experience

Work History

General Manager

Mill Valley Tennis Club
Mill Valley, California
01.2025 - Current
  • Accountable for the success of the entire distinguished member-equity club, which enjoys a 6-year wait list for new members.
  • Serve as a vital liaison between Board of Directors (7) and club members.
  • Supervise full-time and part-time employees in the successful management of all operations, which include tennis, food and beverage, aquatics, social events, maintenance, P&L, and community engagement.

General Manager

The Paseo Club
Santa Clarita, CA
11.2020 - 09.2024
  • Accountable for the success of the entire private club operation, which sits on 8 acres and includes a 55,000-square-foot clubhouse and fitness facility, 12 tennis courts, 11 pickleball courts, food and beverage, aquatics, and a kids' club.
  • Supervise 35 full-time employees, and 65 part-time employees.
  • Navigated the club through COVID-19 and increased membership from 870 to 1,450 members.
  • Oversaw and guided the renovations of the clubhouse, pool, and pickleball facility ahead of schedule and within budget.
  • Designed and built Porch Bar & Grill to coordinate with the growth of Pickleball.
  • New offerings of Club Cafe, Clubhouse Bar, and Porch Bar and Grill promote F&B growth and success, along with the return of private events.
  • Increased revenue from $1.6 million to $3.1 million.
  • Instituted Club Automation.
  • MSM Metrics - member satisfaction has consistently been rated at 9.0 or better over a three-year time span.

Director of Athletics

The Paseo Club
Santa Clarita, California
04.2020 - 11.2020
  • Oversaw the tennis, aquatics, pickleball, and group exercise programs.
  • Created a Pickleball program that now includes over 450 new players and members.
  • Designed and oversaw the construction of 11 pickleball courts.
  • I served as the Tournament Director for three sanctioned pickleball tournaments, which included over 900 participants.
  • I navigated the club at the start of the pandemic to pivot through dozens of changes from LA County and the Health Department to keep the doors open and members' interests first.

Tennis Director

The Paseo Club
Santa Clarita, California
09.2019 - 04.2020
  • Increased programming and revenue for all tennis events.
  • Revamped the juniors' programming, including the homeschool juniors' program.

Tennis Coach

Valencia High School
Santa Clarita, California
01.2009 - 06.2019
  • Head coach with responsibilities including fundraising efforts, planning schedules, determining lineups, parent interaction, and talent assessment.
  • League Champs: Girls: 09, 10, 11, 13, and 14.
  • CIF Champs D2 2014.
  • League Champs: Boys: 09, 10, 11, 12, 13, 14, and 19.

USPTA Tennis Professional and Fitness Instructor

The Paseo Club
Santa Clarita, California
04.2012 - 02.2019
  • I coached tennis players in private and group lessons.
  • Worked with clients to improve their endurance, strength, flexibility, and balance in both group and private settings.

Education

Bachelor of Science - Journalism

California Polytechnic State University
San Luis Obispo, CA
09-2002

Skills

  • USPTA tennis professional, elite status
  • IPTPA Pickleball Professional
  • NCEP personal trainer and group exercise instructor
  • Tribe Certified Coach
  • Iron Man
  • Communications
  • Content writer
  • Operations management
  • Staff development
  • Workflow coordination
  • Process improvement
  • Social media marketing
  • Cross-functional leadership
  • USTA red ball adult coaches facilitator

Accomplishments

  • 2022 USPTA Southern California Division Large Facilities Manager of the Year
  • 2022 Female Executive of the Year - Santa Clarita Elite Magazine
  • DINK for Cause Non-Profit Gratitude Award
  • SCV Social Club of the year 2023 by the Santa Clarita Valley Signal
  • Best Social Club by Elite Magazine in 2019 and 2022
  • Ultimate Fitness Club by Elite Magazine in 2021, 2023, and 2024
  • The Santa Clarita Valley Signal Best Fitness Club 2024

Timeline

General Manager

Mill Valley Tennis Club
01.2025 - Current

General Manager

The Paseo Club
11.2020 - 09.2024

Director of Athletics

The Paseo Club
04.2020 - 11.2020

Tennis Director

The Paseo Club
09.2019 - 04.2020

USPTA Tennis Professional and Fitness Instructor

The Paseo Club
04.2012 - 02.2019

Tennis Coach

Valencia High School
01.2009 - 06.2019

Bachelor of Science - Journalism

California Polytechnic State University

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