Jennifer Baunoch
Summary
ENCOURAGING AND CREATING TRANSFORMATIONAL GROWTH Vice President and COO for one of the music industry's most iconic makers of flutes and piccolos High performer with creative ingenuity and passion for building diverse and meaningful relationships with fellow team members, national and international world-renowned musicians, business executives, esteemed music educators spanning from primary schools to universities, students of all ages and their parents. The ability to listen and understand group and individual needs and expertly implement strategies, resulting in innovative products and impactful growth.
Overview
27
27
years of professional experience
Work History
Executive Vice President & COO
Gemeinhardt Musical Instruments
01.2013 - Current
- Organizational leadership in conjunction with CEO, responsible for every aspect of company's daily operations
- Management of staff and union employees, human resource responsibilities, new business development, sales, budgeting & finance, performance optimization, P&L responsibility, revenue growth and profit maximization
- Attracted attention of world-renowned professional flutists Sir James and Lady Jeanne Galway as direct result of my planning and execution of a marketing campaign, PR, and product quality development efforts
- Developed and implemented a new partnership with Sir James Galway which included new instruments and new marketing and PR materials to gain the world's attention
- Directly responsible for the message, tagline, and product names based on inspiration from Sir James' message and goals
- Grew sales 400% in the first year of introducing new step-up flute products related to the Galway/Gemeinhardt line of instruments/directly responsible for the research and development
- Develop and sustain business relationships with our retail business owners around the world.
Director of Marketing
Gemeinhardt
01.2008 - 01.2013
- Revived the face of Gemeinhardt and Roy Seaman brands through product improvements and branding under crisis management environment with highly restricted budgets
- Grew sales 25% with the introduction of improved product and marketing
- Developed and marketed the most prominent piccolo in its category, the Roy Seaman Storm, though understanding and communicating with both musicians and manufacturing operations
- The United States Navy purchased 20 Storms immediately and the University of Michigan purchased 40 soon after
- Attracted and maintained high profile eclectic group of supporting artists such as nationally and internationally known, Ali Ryerson, Peter Verhoyen, Orlando Maraca Valle, Greg Pattillo, Professor Shawn “Thunder” Wallace and Nicola Mazzanti
- Created new logos, tag lines, and tradeshow displays
- Supervised creation of a new website
- Responsible for presence and planning at major conventions such as the National Flute Association, The Midwest Band and Orchestra Convention at Chicago's McCormick Place, NAMM (National Association of Music Merchants), NASMD (National Association of School Music Dealers), and state band association conventions
- Public speaking engagements at universities and annual conventions in the United States and Europe to promote the company and its products
- Defined customer requirements and developed products and services to exceed expectations through meeting with and developing relationships by attending conventions across the country and internationally
- Supported sales, retail partners, and end user requests and concerns as a flexible member of the staff.
Owner
The Flute Refinery
01.2003 - 01.2008
- Repair, restore, and sell flutes and piccolos
Woodwind specialist, technician
Wm. S. Haynes Co
01.2003 - 01.2004
- Marketing, research and development, Key team member in the creation of a new flute line for one of the oldest and most renowned makers of professional flutes in the United States
- Responsible for final quality and testing
- Collaborated in the development of new headjoints
- Represented Haynes at National Flute Association convention.
Technician
Conn - Selmer
01.2001 - 01.2003
- Quality control, research and development, Appointed exclusive tester of the specialized line of Emerson flutes and piccolos
- Train new testers
- Key team member responsible for creating and implementing procedures and qualifications for quality control testing standards.
Production supervisor, quality control manager
Gemeinhardt
01.1997 - 01.2001
- Supervised 35+ union employees in piece rate environment
- Quality control- tested and mechanically adjusted instruments to meet quality standards
- Represented Gemeinhardt at National Flute Association convention
- Presented product presentations to the sales team and educators visiting the factory.
Education
Flute Performance -
DePaul University
Bachelor of Business Administration -
DePaul University
01.2024
Skills
- Creativity
- Strategic Planning
- Executive Leadership
- Mission and Vision
- Effective Communicator and Public Speaker
- Employee Motivation and Performance Process Improvement
- Critical Thinking
- Profit Growth Strategies
- Operations Oversight
Timeline
Executive Vice President & COO
Gemeinhardt Musical Instruments
01.2013 - Current
Director of Marketing
Gemeinhardt
01.2008 - 01.2013
Owner
The Flute Refinery
01.2003 - 01.2008
Woodwind specialist, technician
Wm. S. Haynes Co
01.2003 - 01.2004
Technician
Conn - Selmer
01.2001 - 01.2003
Production supervisor, quality control manager
Gemeinhardt
01.1997 - 01.2001
Flute Performance -
DePaul University
Bachelor of Business Administration -
DePaul University