Jennifer De Leo
Philadelphia,PA
Summary
Accomplished Cosmetologist and Salon Owner with a proven track record at J Squared Aveda Salon, enhancing client satisfaction through expert hair styling and coloring, and effective salon management. Skilled in fostering relationships and driving sales, with a commitment to continuous education and sanitation practices. Achieved significant client retention and business growth through innovative social media promotion and personalized service.
Overview
24
24
years of professional experience
Work History
Cosmetologist
Location Stylist
Philadelphia, PA
01.2020 - Current
- Maintained a clean and hygienic work environment by following strict sanitation guidelines and procedures.
- Demonstrated high level of customer service to increase retention and satisfaction.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
- Demonstrated exceptional time management skills by efficiently scheduling appointments and managing multiple clients simultaneously.
- Educated clients on proper hair care techniques to promote healthier hair between appointments.
- Enhanced client satisfaction by providing personalized cosmetology services based on individual needs and preferences.
- Developed strong rapport with clientele through consistent high-quality service, resulting in repeat business and referrals.
- Implemented creative marketing strategies that attracted new clients while retaining existing ones.
Salon Owner/Operator
J Squared Aveda Salon
Philadelphia, PA
05.2013 - 12.2019
- Managed salon operations efficiently, ensuring smooth day-to-day functioning and top-quality customer experiences.
- Consistently maintained a clean, organized, and welcoming environment for clients and staff members alike.
- Ensured compliance with state regulations regarding licensing, sanitation procedures, and workplace safety guidelines.
- Increased customer retention through exceptional service and consistent follow-up communication.
- Expanded salon offerings by staying current with industry trends, incorporating new treatments into the service menu as appropriate.
- Optimized scheduling procedures to maximize appointment efficiency while accommodating client needs and minimizing wait times.
- Maintained accurate financial records by tracking expenses, managing budgets, and analyzing sales data for informed decision-making purposes.
- Enhanced client satisfaction by offering personalized hair and beauty services tailored to individual preferences.
- Coached employees on best practices in hair styling, coloring techniques, and other beauty treatments for professional growth.
- Launched successful social media campaigns that increased brand visibility online while driving traffic to the salon.
- Provided financial management through preparation of bank deposits and settlement of sales, returns, and transaction reports.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Trained and motivated employees to perform daily business functions.
- Introduced loyalty programs to incentivize repeat business from satisfied customers.
- Recruited talented stylists and support staff to maintain a high level of expertise within the salon team.
- Streamlined inventory management processes to ensure timely ordering of necessary supplies while minimizing waste.
- Fostered a collaborative team atmosphere by regularly holding staff meetings and encouraging open communication among employees.
- Boosted employee morale through regular performance reviews, constructive feedback, and opportunities for professional development.
- Conducted regular competitor analysis to stay ahead of market trends as well as continually refining services offered in response.
- Learned and remained updated on statutory requirements and regulations.
- Trained and guided team members to maintain high productivity and performance metrics.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Cosmetologist/Assistant Manager
Hair Cuttery Salon
Philadelphia, PA
09.2000 - 03.2013
- Maintained a clean and hygienic work environment by following strict sanitation guidelines and procedures.
- Booked appointments, answered phones, greeted clients, handled payments, and created client service tickets.
- Demonstrated high level of customer service to increase retention and satisfaction.
- Processed payments, entering sales in register for prompt customer service.
- Collaborated with team members to ensure a seamless and enjoyable customer experience for all salon clients.
- Educated clients on proper hair care techniques to promote healthier hair between appointments.
- Contributed to the salon''s positive reputation through excellent customer service, attention to detail, and commitment to client satisfaction.
- Stayed current with industry trends and techniques by attending workshops, trade shows, and continuing education courses.
- Increased salon revenue by upselling additional treatments, products, and services to clients during appointments.
- Developed strong rapport with clientele through consistent high-quality service, resulting in repeat business and referrals.
- Attended regular trainings and workshops to maintain cosmetology license and stay current on technique and skills.
- Assisted in inventory management by tracking product usage, reordering supplies as needed, and maintaining an organized workspace.
- Maintained client treatment records and designed long-term care programs for return customers.
- Grew sales with great work ethic, individualized beauty care plans and positive attitude.
- Researched latest trends in hair and makeup to stay updated on color, style, and technique.
- Conducted thorough consultations with clients to assess their desired outcomes and develop customized treatment plans accordingly.
- Mentored junior cosmetologists on best practices within the industry ensuring consistency in quality across the team.
- Skillfully executed various color applications including balayage techniques for natural-looking results that met client expectations.
- Maintained high standard of cleanliness and hygiene, ensuring safe and welcoming environment for clients.
- Collaborated with colleagues to organize promotional events, driving awareness and attracting new customers.
- Trained new staff on cutting-edge beauty techniques, ensuring salon's services remained competitive and top-notch.
- Ensured compliance with all regulatory health and safety standards, preserving salon's reputation and client trust.
- Utilized feedback from client surveys to refine services and address any areas needing improvement.
- Streamlined appointment scheduling, reducing wait times and improving overall client experience.
- Maintained regular client list and successfully handled walk-in customers.
- Increased revenue through effective customer service and inventory management.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Generated repeat business through exceptional customer service.
Education
Psychology -
Perdue University
Des Moines, IACosmetology/Instructor - Cosmetology
Jean Madeline Aveda Institute
Philadelphia, PASkills
- Social skills
- Friendly Communication
- Active Listening
- Licensed Cosmetologist
- Scheduling appointments
- Clear Communication
- Hair Styling
- Men and women haircuts
- Customer Consultation
- Professionalism and Ethics
- Sanitation Practices
- Product Knowledge
- Social Media Promotion
- Hair Coloring and Highlighting
- Client Education
- Continuing education
- Hair coloring expertise
- Product expertise
- Waxing treatments
- Relationship Building
- Sales and Upselling
- Relationship building and management
- Salon Management
- Advanced cosmetology trained
- Facials and Skincare Treatments
- Administrative Procedures
- Supply Ordering and Management
- Business Management
Timeline
Cosmetologist
Location Stylist
01.2020 - Current
Salon Owner/Operator
J Squared Aveda Salon
05.2013 - 12.2019
Cosmetologist/Assistant Manager
Hair Cuttery Salon
09.2000 - 03.2013
Psychology -
Perdue University
Cosmetology/Instructor - Cosmetology
Jean Madeline Aveda Institute