Hi, I’m
Jennifer Friel
Camp Hill,PA
Summary
Distribution marketing and sales professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, business development, brand management, and strategic planning with focus on meeting organizational goals.
Overview
8
years of professional experience
Work History
D&H Distributing
Marketing Client Services Manager
10.2021 - 12.2024
Job overview
- Managed vendor relationships (Microsoft, Lenovo, Intel, Cloud Business Unit), ensuring timely delivery of assets and services while staying within budget constraints.
- Assembled reports and presentations to support development and implementation of marketing plan are share insights with stakeholders.
- Managed budget development for annual marketing plans, guiding resource allocation toward high-impact projects with favorable ROI potential.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Developed creative collateral for print, digital, and experiential campaigns, driving consumer interest and increased customer engagement through social media management and targeted email marketing initiatives.
- Optimized website content for improved search engine rankings and increased web traffic.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Collaborated closely with sales teams to develop lead generation strategies that resulted in higher close rates on deals.
- Streamlined project workflows by creating efficient processes for cross-functional team collaboration.
D&H Distributing
Assistant Buyer
07.2019 - 10.2021
Job overview
- Assistant Buyer for Lenovo and Acer
- Reviewed purchasing trends and forecast demand for inventory planning and replenishment.
- Assisted in developing seasonal buying plans, ensuring optimal merchandise assortment to meet customer demands.
- Collaborated with marketing teams to develop targeted advertising campaigns, highlighting key product features and driving sales growth.
- Assisted in setting pricing strategies that balanced competitiveness with profitability.
- Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.
D&H Distributing
Vendor Sales Specialist
07.2017 - 07.2019
Job overview
- Educated sales teams about product features and benefits to aid in selecting best options for each individuals' needs.
- Answered sales questions regarding products, prices, and availability.
- Increased sales revenue by efficiently managing high volume of inbound leads and promptly responding to sales inquiries.
- Developed strong client relationships through effective communication, understanding their needs, and providing tailored sales solutions.
- Contributed to developing comprehensive product catalogs that showcased all available items in an accessible format for customers.
- Generated detailed reports outlining individual performance metrics for review at quarterly evaluations.
- Collaborated with marketing team to develop targeted campaigns for specific products and services, resulting in increased lead generation.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Used CRM software to maintain detailed contact logs and account records.
D&H Distributing
Lead Demand Generation Specialist
04.2017 - 07.2017
Job overview
- Achieved activation goals and other applicable goals including volume, margin and breadth as defined by vendor campaign needs
- Conducted outbound call campaigns with reseller base in an effort to build relationships, sell and assist with opportunities
- Worked with vendor and channel field sales on account planning, opportunities, and calls.
- Grew the profitable sales and market share for vendors within D&H.
- Managed lead development, follow-up and closure; provided necessary support to develop leads and follow them to closure.
- Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
- Built prospect lists of potential new customers through research and identification of business opportunities.
Skills
- Digital marketing
- Brand promotion and product knowledge
- Business development
- Strategic planning
- Marketing campaign development
- Budgeting and allocation
- KPI tracking
- Vendor relations
- Web content branding
- Key relationship management
- CRM management
Timeline
Marketing Client Services Manager
D&H Distributing
10.2021 - 12.2024
Assistant Buyer
D&H Distributing
07.2019 - 10.2021
Vendor Sales Specialist
D&H Distributing
07.2017 - 07.2019
Lead Demand Generation Specialist
D&H Distributing
04.2017 - 07.2017