Jennifer Garcia
Grand Prairie,TX
Summary
Corporate Retail Leader with extensive experience in strategic planning, product development, business development, and operational management. Proven track record in leading cross-functional teams, optimizing processes, and driving measurable organizational growth. Adept at stakeholder engagement, financial oversight, and change management, with a strong focus on collaboration, team development, and delivering results in dynamic, multi-site environments.
Overview
21
21
years of professional experience
Work History
Corporate Director of Product Development
Six Flags Entertainment
03.2025 - Current
- Oversee and direct the Corporate Retail Product Development Team responsible for creating and managing merchandise across 40+ theme parks and water parks throughout United States, Mexico, and Canada.
- Develop compelling merchandise assortments and provide strategic recommendations on product mix, pricing, and visual merchandising to elevate in-store presentation and drive sales performance.
- Mentor Product Development team focus on Six Flags properties, Water Parks, and Consumables.
- Collaborate with key brands and strategic partners to develop impactful co-branded merchandise across priority categories, leveraging brand equity and IP to enhance product relevance and consumer appeal.
- Partner with Warner Bros. to build bespoke, multi-category product assortment featuring across multitude of categories focused on DC Comics and Looney Tunes.
- Curate roadmap with strategic merchandise drops and collaborate and socialize across departments.
- Manage impactful vendor relationships, negotiating optimal cost, terms, and service levels to drive margin improvement and supply reliability.
- Evaluate product lifecycle performance and make data-driven recommendations for introducing newness, refreshing assortments, and retiring underperforming styles.
- Drive strategy for key initiatives and execute on time.
- Analyze and report on KPIs regularly with parks and team.
- Strategize, direct, and execute retail capital projects.
- Partner directly with park leadership to maintain consistent communication, aligning on strategy, execution plans, and operational priorities across all locations.
Corporate Director of Retail and Strategy
Six Flags Entertainment Corp
12.2023 - 03.2025
- Led Corporate Retail team, responsible for Merchandise, Games, Attractions oversight across 24 parks located in United States, Mexico, and Canada.
- Drove product development strategy across all merchandise categories and partnered with park leadership to deliver goods on time for in park events and core souvenir programs.
- Collaborated closely with Warner Bros. to develop unique, branded products and signature statements across properties.
- Establish key vendor relationships and negotiate cost structures to secure favorable pricing.
- Launched annual Season Pass merchandise programs, creating exclusive and limited-edition collections that increased pass holder engagement and loyalty.
- Improved overall category performance by analyzing data, benchmarking key items, and sharing actionable insights with managers and in-park retail teams.
- Worked with product developers and buyers to forecast quantities and determine impact.
- Developed and implemented cost-saving measures, optimizing budget allocations and operational efficiencies.
- Managed organizational change effectively by developing thorough transition plans and providing clear direction to employees.
- Oversaw the Inventory Management team, including daily operations, physical inventory, logistics, sales analysis, open-to-buy management, POS processes, discount programs, and payment resolution.
- Led the launch of the corporate e-commerce platform for retail merchandise, expanding reach and driving incremental revenue.
- Launched e-commerce site for retail merchandise.
- Supported Retail capital projects and provide strategic guidance and operational expertise.
Corporate Retail Product Development Manager
Six Flags Entertainment
03.2018 - 12.2023
- Oversaw product development for all Six Flags retail locations across theme parks and water parks, managing a diverse portfolio of categories.
- Built and curated location specific and trend driven souvenir collections and product capsules across multiple IPs.
- Led full product lifecycle from concept to production, ensuring timelines, quantities, budgets, and KPI targets were consistently met.
- Partnered Warner Bros. to ideate and produced licensed DC Comics and Looney Tunes collections.
- Developed and maintained relationships with suppliers/manufacturers to ensure quality and availability.
- Streamlined product development workflows and improved communication channels between corporate and park teams, enhancing operational efficiency.
- Created and executed pricing strategies including markups, markdowns, and promotional plans to maximize revenue.
- Optimized cost of goods sold through volume buys and strategic cost negotiations to drive margin improvements.
- Visited parks and provided direction and feedback on stores.
- Conducted in-park visits to evaluate retail execution, provide merchandising direction, and deliver performance feedback
- Forecasted and benchmarked 26 parks to develop best practices and revenue targets.
Retail Manager and Buyer
Six Flags Over Texas and Hurricane Harbor
01.2005 - 03.2018
- Oversaw daily operations for more than 30 retail stores, photo operations, and specialty craft locations, ensuring consistent service standards and operational efficiency.
- Appointed to corporate buyer for enterprise water park swimwear and custom footwear.
- Led a high-performance full-time management team and a seasonal staff of 300+, ensuring operational excellence and strong guest engagement during peak periods.
- Served on key park committees responsible for creative roadmapping and planning major seasonal events, including Fright Fest, Holiday in the Park, Park Anniversaries, Walk in the Park, Grad Nite, and others.
- Directed cross-functional committees and conceptualized a new, marketable capital event for Holiday in the Park—Merry Marketplace—enhancing guest experience and driving incremental seasonal revenue.
- Managed department budgets, monthly forecasts, and financial targets to ensure alignment with organizational goals and cost-control initiatives.
- Maintained optimal inventory levels by overseeing physical inventory processes, reconciliation, and ongoing stock management to support sales and operational needs.
- Identified new store concept opportunities and led remodels/ROI and capital projects for new store launches from start to completion.
- Served in Park Manager "In-Charge" rotation.
Education
University of Texas At Arlington
Arlington, TexasTarrant County College
Arlington, TexasSkills
- Product Development
- Product Roadmapping
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Vendor Management and Negotiation
- Inventory Management
- Merchandising Analytics
- Brand Positioning
- Visual Merchandising
- Retail Operations and Systems
- Operations Management
- Supply Chain Coordination
Timeline
Corporate Director of Product Development
Six Flags Entertainment
03.2025 - Current
Corporate Director of Retail and Strategy
Six Flags Entertainment Corp
12.2023 - 03.2025
Corporate Retail Product Development Manager
Six Flags Entertainment
03.2018 - 12.2023
Retail Manager and Buyer
Six Flags Over Texas and Hurricane Harbor
01.2005 - 03.2018
University of Texas At Arlington
Tarrant County College