Jennifer Hoefsmit
Citra
Summary
Marketing Operations and Brand Strategy professional with expertise in CRM management, digital marketing, and process optimization. Skilled at driving scalable systems, building data-driven campaigns, and collaborating with cross-functional teams to increase lead quality, ROI, and retention. Seasoned Marketing Operations Manager with experience in managing comprehensive marketing campaigns, streamlining processes, and coordinating cross-functional teams. Possess strong skills in strategic planning, project management, data analysis, and digital marketing. Known for enhancing operational efficiency and driving growth through effective marketing strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Operations Manager
Galati Yachts
Anna Maria Island
04.2023 - Current
- Administer HubSpot CRM and integrations across 15 U.S. and international locations.
- Designed automated workflows and drip campaigns to improve lead nurturing and email deliverability.
- Partner with C-Suite and Marketing teams to align product messaging and brand strategy.
- Develop training materials and internal resources to improve CRM adoption company-wide.
- Conduct SEO analysis and content optimization to drive global market growth.
Inbound Consultant
HubSpot
Cambridge
09.2021 - 01.2023
- Managed ~50 Enterprise clients, providing CRM, SEO, and automation strategy consulting.
- Implemented lead scoring and custom workflows, improving conversion and client ROI.
- Built onboarding systems that reduced new hire ramp-up time by 15 days.
- Collaborated with sales teams on retention campaigns and automation enhancements.
- Analyzed client needs to develop tailored marketing strategies.
Marketing Strategist
FMG Suite
San Diego
09.2019 - 09.2021
- Managed the largest client portfolio, overseeing SEO, PPC, and digital campaigns for financial advisors.
- Increased web traffic through content optimization and A/B testing of landing pages.
- Launched automated email and nurturing workflows to boost conversions and retention.
Founder & Owner
Savvy Fit Meals
Ocala
02.2017 - 08.2019
- Founded and scaled a local meal-prep company, doubling annual revenue through brand marketing.
- Managed production, sales, payroll, and partnerships with gyms and wellness centers.
- Developed meal plans tailored to customer dietary preferences and nutritional needs.
Marketing Manager
TypTap Insurance
Ocala
05.2016 - 04.2018
- Directed inbound marketing campaigns and team initiatives to drive conversions.
- Analyzed performance metrics (CTR, ROI) and led weekly alignment meetings.
- Collaborated with product teams to create effective promotional materials and messaging.
- Led a team of marketing professionals in executing innovative advertising strategies.
Education
MBA - Project Management Specialization
Louisiana State University Shreveport
Shreveport, Louisiana, USABA - Management
Florida Institute of Technology
Florida, USASkills
- HubSpot CRM Administration
- Marketing Automation & Lead Nurturing
- SEO / SEM / Google Analytics
- Digital Campaign Strategy
- Content Development & Copywriting
- Brand Management & Creative Direction
- Workflow Design & Process Optimization
- Project Management (Asana, Trello, ClickUp)
- Data Analysis & Reporting
- Cross-Functional Team Leadership
- Oversee Marketing Team & Campaign Execution
- B2B & B2C Marketing Strategy
- Email Marketing & Drip Campaigns
- Sales Enablement Collaboration
- CRM Integrations (NetSuite, Salesforce)
- A/B Testing & Conversion Optimization
Certification
- Advanced Google Analytics, 01/01/23 - Present
- Google Tag Manager, 01/01/23 - Present
References
Available upon request.
Timeline
Marketing Operations Manager
Galati Yachts
04.2023 - Current
Inbound Consultant
HubSpot
09.2021 - 01.2023
Marketing Strategist
FMG Suite
09.2019 - 09.2021
Founder & Owner
Savvy Fit Meals
02.2017 - 08.2019
Marketing Manager
TypTap Insurance
05.2016 - 04.2018
MBA - Project Management Specialization
Louisiana State University Shreveport
BA - Management
Florida Institute of Technology