Jennifer Holland

As the Marketing Liaison manage the external company image. Working in close coordination with the Executive Director, creates community brand awareness, develop and drive external referral base, support community marketing effort. Also responsible for creative and develop external and internal relationships to promote organizational growth.

• Oversee department budget.
• Communicate directly with Moreland OB-GYN partners to build strong business networks and relationships.
• Create, maintain, and develop external referral sources and relationships.
• Foster community brand awareness through representation at external marketing events.
• Manage external sponsorship requests.
• Develop, create, and distribute promotional collateral.
• Direct marketing projects through conceptual planning, schedule management and final implementation.
• Create printed marketing materials designed to drive Moreland OB-GYN advertising campaigns.
• Oversee preparation of marketing copy, images, emails, website messaging and other collateral.

• Create and manage clinic social media campaigns.
• Direct marketing projects through conceptual planning, schedule management and final implementation.
• Create printed marketing materials designed to drive Gals Institute campaigns.
• Oversee preparation of marketing copy, images, emails and other collateral.
• Communicate directly with Gals Institute partners to build strong business networks and relationships.
• Contribute to clinic events to showcase Gals Institute and Gals on the Go Project.
• Lead bi-weekly payroll process for Gals Institute.
• Draft and finalize Independent Service Provider annual contracts.
• Manage and maintain all Gals Institute communication tools, including; clinic and foundation communication, clinic website, Facebook, Twitter, Instagram, and other pertinent social media platforms.
• Perform Gals Institute website content management tasks to enhance and promote Gals Institute brand exposure.
• Meet deadlines, exceeding expectations and effectively rolling out clinic and foundation campaigns.
• Recruit and hire experienced, licensed therapists to compliment Gals Institute clinic culture.

Managed the Communications and Marketing program for the Oconomowoc Area School District, a K-12 public school district with enrollment of 5,300. Responsibilities included crisis communications, branding, marketing communications, community relations, social media marketing, media relations and referendum construction communication.

• Involved with and assisted in 2014-2019 OASD Referendum/Facility work.
• Planned and facilitated comprehensive branding, marketing, and promotions for district's programs and services, and developed materials and publications consistent with district's brand image to build public confidence in its programs and operations.
• Managed and maintained all District communication tools, including inter-district communication, District website (in conjunction with OASD Technology Department), Facebook, Twitter, Instagram, and other pertinent social media platforms.
• Assisted and served as resource with promotion development for school sites and programs within schools.
• Served as District contact and liaison for media organizations and communicated information about District events and newsworthy items.
• Worked closely with District's Superintendent to craft all crisis communication plans and disseminated through all necessary channels to communicate clearly and precisely.
• Supported District's Superintendent and OASD School Board during monthly subcommittee meetings, board meetings and election periods.
• Facilitated District's participation in community programs and initiatives to ensure District's presence among external stakeholders.
• Worked in conjunction with Superintendent and District Department Directors to develop OASD Annual Report.
• Worked in conjunction with Oconomowoc Public Education Foundation, and other foundations and fundraising groups within community.

• Assisted Director of Communication & Marketing in writing, coordinating, producing, and disseminating District news releases and other photos or articles for District publication.
• Created employee electronic newsletter and published to staff on monthly basis.
• Obtained and edited District photos for use in internal and external publications and social media.
• Created draft documents, copy edited and assisted in layout and design of District publications.
• Posted information to District website, employee intranet, Facebook, Twitter and Instagram.
• Created and maintained databases for District donors and generate reports with data mining.
• Assisted with special event planning.
• Assisted Director of Communication and Marketing, working as contact and project manager to community agencies to create and produce District marketing and communication materials.
• Worked in conjunction with Oconomowoc Public Education Foundation as active Board Member.
• Worked with and maintained vendor relations for services purchased for purpose of District communication and marketing.