JENNIFER PROMIS
FAIRFIELD,CT
Summary
Cross-functional leader with strengths in account strategy, product marketing, and process improvement. Brings experience in market research, customer feedback analysis, pricing discussions, and team leadership, along with responsibility for 10+ account managers and major fundraising outcomes that contributed to more than $225M raised.
Overview
18
18
years of professional experience
Work History
Product Marketing Manager
MBI Inc.
Norwalk, CT
07.2018 - 01.2023
- Reviewed market research to back MBI Inc.'s product marketing priorities.
- Developed product messaging and positioning to enhance sales and drive product engagement.
- Guided pricing strategy discussions for MBI Inc.'s product offerings to optimize market positioning.
- Segmented market and improved product positioning, product bundling, and pricing.
- Identified product and feature opportunities, supporting business cases to secure necessary resources.
- Conducted market research to validate category and segment opportunities.
- Analyzed customer feedback to support product development decisions.
- Supported MBI Inc. sales and product teams with launch planning.
- Participated in cross-functional reviews with leadership, sales, and operations to align strategies. with MBI Inc. leadership, sales, and operations.
- Oversaw creation of marketing materials and collateral.
- Managed relationships with vendors and partners to support timely delivery of products and services.
- Negotiated with vendors to secure the most cost-effective pricing for product distribution.
- Recorded and analyzed KPIs to evaluate the effectiveness of digital marketing efforts, such as impressions, downloads, and clicks tied to digital campaigns and reported results internally.
- Improved website content using A/B testing techniques for better conversion rates.
- Collaborated with design teams to develop visuals for digital assets such as website banners and emails.
- Monitored the full product development lifecycle.
- Presented marketing strategy updates to upper-level management.
- Worked with the design team by sharing market requirements and data to shape product roadmap.
- Provided recommendations for rebranding underperforming or under-selling products.
- Prepared correspondence for licensing approvals, denials, and follow-up requests.
- Monitored compliance updates and adjusted licensing procedures accordingly.
Vice President, Special Projects
Charitybuzz
11.2017 - 04.2018
- Utilized nonprofit and online fundraising knowledge to support cross-functional collaboration with auction, business development, customer service, finance, content, public relations, and marketing teams on company-wide special projects focused on client and customer experience.
- Drove efforts tied to revenue growth and retention.
- Improved overall company performance through project support and process updates.
- Developed revenue protection strategies.
- Expanded inventory quality control and established best practices.
- Increased user engagement through UX and UI improvements.
- Supported system and process improvements across teams to improve operations and service delivery.
- Supported company initiatives and improved process efficiency around campaigns.
- Served as liaison for review, submission, and QA of process improvement updates.
- Built and maintained consignment vendor relationships, contributing to over $800k in gross revenue.
- Researched industry standards and provided recommendations aligned with company goals.
Vice President, Account Management
Charitybuzz
01.2015 - 11.2017
- Drove revenue growth by focusing on key business drivers and fostering relationships with clients, including nonprofits, celebrities, brands, and corporate partners.
- Supervised account management (auction) department handling approximately $30M in annual revenue.
- Handled escalated client, donor, and customer issues in partnership with customer service and business development teams.
- Defined roles and responsibilities for account management team, established expectations, and monitored team progress.
- Managed interview, hiring, and training process and materials for new account management team members.
- Supported team development of strategy, process, and business calendar.
- Analyzed company budget and tracked daily KPI performance to ensure alignment with goals.
- Worked with business development, customer service, public relations, and marketing teams on strategic projects.
- Submitted development requests to improve efficiency and tested new rollouts.
- Assessed account management team commissions for financial reporting.
Director, Business Process
Charitybuzz
05.2011 - 01.2015
- Directed the account management team in a managerial role while carrying full account manager duties.
- Oversaw 200+ accounts and supervised a team of 8-10 employees.
- Partnered across departments to identify Q&A issues and support process streamlining improvements.
- Managed high-profile clients such as Robert F. Kennedy Human Rights, William J. Clinton Foundation, HBO, WhyHunger, Global Poverty Project, John Varvatos, Oceana, and David Lynch Foundation, enhancing client relationships.
- Worked with development team to define and build online client donation portal.
- Led specifications and rollout of Sage CRM platform, enabling the account management team to effectively track leads, opportunities, client conversions, and accounting reconciliations.
- Developed account management team bonus program focused on driving repeat sales and client reengagement.
- Led company rewards and recognition committee and launched Kudos, an online corporate social networking platform and a peer-to-peer recognition system.
Account Manager
Charitybuzz
07.2007 - 05.2011
- Managed high-profile clients, including Christie’s Green Auction: A Bid to Save the Earth, Solomon R. Guggenheim Museum, Andy Warhol Museum, People Magazine, Vogue, Council of Fashion Designers of America, and Ralph Lauren.
- Supported multiple client accounts as senior account manager, developing auction and partnership strategies to increase revenue and helping charity partners meet fundraising goals.
- Explained auction process, set client expectations, and aligned on goals and timelines to ensure successful outcomes.
- Worked with charities and donors to develop potential auction packages.
- Wrote and edited auction descriptions for site publication.
- Coordinated with business development, customer service, and marketing to maximize revenue potential for each auction.
- Provided customer support throughout the auction process and responded to inquiries with strong service.
- Completed auction sales process and processed payments.
- Shared package details with Customer Service and Shipping teams to support fulfillment.
- Prepared financial reports for clients and management.
- Maintained client relationships through quarterly reengagements to foster referrals and ongoing partnerships.
- Built strong knowledge of company business model and service offerings as brand ambassador.
- Supported onboarding and guided Associate Account Managers and Assistant Account Managers.
Merchandising/Sales Associate
Chalk & Vermilion Fine Arts / Martin Lawrence Galleries
Greenwich, CT
01.2005 - 07.2007
Education
Bachelors of Arts - Art History and Studio Art
Fairfield University
Skills
- Go-to-market strategy and trend analysis
- Product lifecycle management
- Customer retention strategies
- Data-driven relationship management
- Account management and business development
- Project management
- Licensing experience
- CRM expertise
- Technology adoption
- Microsoft Office proficiency
- Corporate and nonprofit knowledge
- Staff mentorship
Timeline
Product Marketing Manager
MBI Inc.
07.2018 - 01.2023
Vice President, Special Projects
Charitybuzz
11.2017 - 04.2018
Vice President, Account Management
Charitybuzz
01.2015 - 11.2017
Director, Business Process
Charitybuzz
05.2011 - 01.2015
Account Manager
Charitybuzz
07.2007 - 05.2011
Merchandising/Sales Associate
Chalk & Vermilion Fine Arts / Martin Lawrence Galleries
01.2005 - 07.2007
Bachelors of Arts - Art History and Studio Art
Fairfield University