Automated Chessboard Project using AI/ML
SHOURYA MISHRA
Product Marketing Manager
Cleveland,OH
Work Preference
Summary
Product Marketing Manager with 7 years bridging Sales and Marketing - translating buyer intelligence, competitive insight, and field experience into GTM strategy, persona-based messaging, and battlecard systems that drive revenue across B2B SaaS, AI/ML, and enterprise storage markets. Known for building the kind of enablement that sales teams actually use.
Overview
9
9
years of professional experience
10
10
Certifications
Work History
Product Marketing Manager
MinIO Inc.
05.2024 - Current
- Designed persona-based messaging frameworks for AI/ML, SmartStore, and migration product launches across email, LinkedIn, and outbound channels - driving adoption by the enterprise sales team.
- Rebuilt competitive battlecard system covering 6–10 cloud and enterprise storage competitors with differentiation matrices, pricing intelligence, trap-setting questions, and counter-narratives, improving AE readiness in competitive deals.
- Established a Competitive Intelligence (CI) library and weekly market insights brief for Sales and Product teams covering cloud storage, data lake, and enterprise infrastructure markets.
- Conducted Voice of Customer (VoC) research and buyer interviews to inform positioning strategy, messaging development, and go-to-market campaign direction.
- Contributed to pricing strategy development and competitive pricing intelligence to support sales negotiation and positioning against key market competitors.
- Led Account-Based Marketing (ABM) strategy through ICP research, account intelligence, and personalized messaging across 50–100 target enterprise accounts.
Business Development & Sales Enablement Manager
Freshworks Inc.
02.2021 - 11.2022
- Co-created sales enablement materials - pitch decks, objection-handling guides, and messaging playbooks - supporting up to 10 account executives across North America.
- Applied persona-aligned product positioning for IT Service Management (ITSM) and customer experience solutions through consultative discovery with enterprise prospects.
- Channeled field insights and prospect objections back to Product Marketing to align content strategy, campaign messaging, and improve outbound conversion rates.
- Drove ABM and demand generation motions through ICP segmentation and persona mapping, contributing to 40%+ pipeline growth across the region.
Business Development Manager
Square Yards
10.2019 - 02.2020
- Generated and qualified enterprise investment leads through targeted outreach to Non-Resident Indian (NRI) investor segments.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline Increased sales by 53%.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Generated new business with marketing initiatives and strategic plans.
Wealth Manager
ICICI Bank
Mumbai, Maharashtra
10.2018 - 10.2019
- Promoted within six months for top performance; delivered tailored financial advisory to a portfolio of 25–50 high-net-worth clients through needs analysis and market research.
Sales Executive
Writer Information
Mumbai, Maharashtra
01.2017 - 01.2018
- Ranked Top 10 nationally in a sales team of approximately 100 representatives for pipeline generation; used competitive pricing intelligence to sharpen outbound positioning and prospecting strategy.
Education
Master of Business Administration (MBA) - Marketing
Balaji Institute of International Business
India01-2017
Bachelor of Business Administration (BBA) - Foreign Trade
Devi Ahilya Vishwavidyalaya
India01-2015
Skills
Product Marketing: Messaging & Positioning, Value Propositions, Persona Development, Buyer Journey Mapping, Product Launches, Go-to-Market (GTM) Strategy, Sales Enablement, Demand Generation, Voice of Customer (VoC), Content Strategy, Market Research
Competitive Intelligence: Battlecard Development, Win/Loss Analysis, SWOT Analysis, Pricing Strategy, Competitive Pricing Intelligence, Market Monitoring, CI Library Management
GTM & ABM Strategy: Account-Based Marketing (ABM), ICP Frameworks, Cross-functional Collaboration, Nurture Sequences, Sales Playbooks, Objection Handling, Differentiation Frameworks, Pipeline Generation
Tools: Salesforce, HubSpot, ZoomInfo (Certified), Outreach, LinkedIn Sales Navigator, PathFactory, Business Intelligence (BI) Tools, AI/LLM Applications
Certification
Product Marketing MBA - Dekker Fraser
Accomplishments
ICICI Bank : Promoted within six months for top performance.
Writer Information : Ranked Top 10 nationally in a sales team of approximately 100 representatives.
Software
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Product Marketing Manager
MinIO Inc.
05.2024 - Current
Business Development & Sales Enablement Manager
Freshworks Inc.
02.2021 - 11.2022
Business Development Manager
Square Yards
10.2019 - 02.2020
Wealth Manager
ICICI Bank
10.2018 - 10.2019
Sales Executive
Writer Information
01.2017 - 01.2018
Bachelor of Business Administration (BBA) - Foreign Trade
Devi Ahilya Vishwavidyalaya
Master of Business Administration (MBA) - Marketing
Balaji Institute of International Business