Jennifer Maijala
Summary
Business lines specialist with proven expertise in enhancing agent engagement and driving growth across diverse markets. Supported agents in multiple states, significantly increasing product awareness and collaboration. Focused on a customer-centered approach that empowers agents and contributes to organizational success.
Overview
1
1
Certification
27
27
years of professional experience
Work History
Business Lines Specialist
State Farm
06.2019 - Current
- Boosted agent engagement, resulting in 16 business lines product bonus qualifiers in 2025.
- Collaborated with sales leaders to strengthen agent awareness and confidence in business lines offerings.
- Created and delivered training content for agents and team members on business lines products and marketing strategies.
- Facilitated agent training sessions that enhanced product knowledge and marketing effectiveness.
- Developed 'speed dating' approach to quickly connect agents with relevant products and resources.
- Managed project committees that focused on quality improvement and underwriting capabilities.
- Developed agent and territory business lines newsletter templates for consistent, branded communications. Ultimately asked to partner with Rec Markets and Business Lines Leaders to create a VP level newsletter showcasing Product Line Management.
Agency & Marketing Learning
State Farm
01.2012 - 06.2019
- Facilitated agent and team member learning through in-class and virtual sessions to enhance knowledge and skills.
- Developed content for Investment Planning Services rollout to support agent learners in effective implementation.
- Analyzed data for classroom placement to optimize resource allocation and minimize expenses.
L&D, Planning & Analysis, Personal Lines Fire Underwriter
State Farm
01.2000 - 01.2012
- Gained knowledge of company culture and underwriting philosophy while engaging with various leadership levels across roles.
- Evaluated insurance applications to determine risk levels and coverage options.
- Collaborated with agents to clarify underwriting guidelines and policy requirements.
Education
BSBA - Management & Human Resources
University of Central Missouri
Warrensburg, MO12-2000
Skills
- Project management
- Facilitation skills
- Strategic planning
- Collaborative teamwork
- Relationship management
- Influence and persuasion
- Effective communication
Certification
- Chartered Property and Casualty Underwriter
- Association in Personal Insurance
- Property and Casualty Insurance License - TX, SD, MN
Risk Advisor Experience
- Best practice to connect with agent prior to Risk Advisor appointment for additional information about risk and customer relationship.
- Attended Auto, Work Compensation and Contractor focused risk advisor joint appointments
- Provided risk advising resources to agents for their onboarding of new business owner customers. Consulted to the resources available throughout the lifecycle of the business.
- Advised agents on the risk advising consultation process and including those in appeals.
- Suggested Risk Advising content for social media post including upcoming National Fire Prevention Week.
Timeline
Business Lines Specialist
State Farm
06.2019 - Current
Agency & Marketing Learning
State Farm
01.2012 - 06.2019
L&D, Planning & Analysis, Personal Lines Fire Underwriter
State Farm
01.2000 - 01.2012
BSBA - Management & Human Resources
University of Central Missouri