JENNIFER MARTINEZ
Miami,FL
Summary
Creative Social Media Coordinator with positive attitude and great background in cultivating positive online presences across multiple social platforms. Successful developing and managing ever-changing social media content calendars for multiple sites. Coordinates well with graphics team and marketing group to meet objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Coordinator
Mia Aesthetics
01.2023 - Current
- Facilitated collaboration between team members by managing editorial calendar of planned content across multiple platforms.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Conducted research to determine current benchmark trends and audience preferences.
- Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.
- Increased customer engagement through social media.
Product and Content Marketing Manager
Lookpoppinwjen
02.2019 - 03.2023
- Managed brand identity through written and digital content to ensure content aligns with brand and product values
- Manage digital marketing campaigns including strategy and content for social media
- Manage Instagram daily stories and helped promoting accounts
- Preparing and collating monthly reports.
Social Media Manager
Lampscape Designs
02.2021 - 01.2023
- Oversaw team of communications and media relations professionals with focus on achieving results.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Designed and implemented social media strategies to align with business goals.
Freelance - Makeup Artist
02.2019 - 03.2023
- Kept up-to-date with style industry standards, trends and techniques to provide optimal aesthetics services to every client
- Maintained full stock of inventory and properly sanitized makeup tools to avoid spread of infection
- Scheduled onsite and offsite makeup appointments for clientele
- Answered phone calls to schedule client appointments.
North Trail Park - Parks and Recreation Worker
Miami Dade County Parks
05.2017 - 07.2019
- Supported engaging, fun and smooth-running events by helping with organization and planning
- Supported staff with clerical work and other office tasks
- Tracked volunteer hours in spreadsheets.
Education
BBA: Marketing -
Florida International University
Miami, FL12.2024
Associate of Arts - Business Administration
Miami Dade College
Miami, FL05.2021
High School Diploma -
John A. Ferguson Senior High School
Miami, FL08.2015
Skills
- Social media advertising
- Digital media
- Editing
- Content strategy
- Content marketing
- Creativity
- Customer service
- Leadership
- Time management
- Effective written and oral communication skills
Extracurricular Activities
> American Marketing Association Member
> Health Occupations Students of America Member
>Fusion Dance Troupe
>Emergency Medical Responder Member
Certification
Inbound Sales Certification
Statistics Foundation Certification
Emergency Medical Responder
Electrocardiograph Technician
National Healthcare Association
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
Social Media Coordinator
Mia Aesthetics
01.2023 - Current
Social Media Manager
Lampscape Designs
02.2021 - 01.2023
Product and Content Marketing Manager
Lookpoppinwjen
02.2019 - 03.2023
Freelance - Makeup Artist
02.2019 - 03.2023
North Trail Park - Parks and Recreation Worker
Miami Dade County Parks
05.2017 - 07.2019
BBA: Marketing -
Florida International University
Associate of Arts - Business Administration
Miami Dade College
High School Diploma -
John A. Ferguson Senior High School