Jennifer Pifer Bixler
Atlanta,GA
Summary
Goal-oriented communications leader and storyteller, with experience leading teams in telling and amplifying stories at brands as diverse and iconic as CNN and Porsche. Exceptional writing, editing and interpersonal skills. Deadline-driven professional with a successful track record of inspiring teams while maintaining a sense of humor and building camaraderie.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Corporate Communications Lead
Porsche Cars North America
06.2021 - Current
- Lead, develop and implement short and long-term communication strategies for Porsche Cars North America projects and its partner businesses including Porsche Digital and Porsche Ventures.
- Collaborate with colleagues across departments to create compelling media stories.
- Respond to requests for information from journalists.
- Advise and prepare C-suite executives for earned media interviews.
- Author fresh and engaging press releases and prepare press kits.
- Build and strengthen relationships with members of the media and influencers.
- Produce original content for Porsche Cars North America's newsroom.
Founder and Managing Director
Bixler Media
01.2015 - Current
- Establish and execute integrated communication campaigns in support of strategic business objectives.
- Develop and implement communication plans.
- Pitch ideas to traditional and new media, write press releases and original content and arrange interviews and other media opportunities.
- Lead strategic response to media coverage for crisis clients.
- Collaborate to create communication strategies unique to client's business goals.
- Provide media training and prepare C-Suite executives for high-profile interviews.
- Translate complex concepts into crisp, jargon-free messages for internal and external audiences.
- Identify and pursue valuable business opportunities to generate new revenue and improve profit.
Senior Media Strategist
Porter Novelli
05.2016 - 01.2017
- Developed and executed earned media plans for top-tier hospitals and government institutions including the Centers for Disease Control.
- Wrote, edited and pitched digital and traditional media stories about groundbreaking research and treatments.
- Prepared C-Suite executives for high-profile interviews.
- Collaborated and coached on earned media strategies.
- Helped manage projects including the CDC's "Fight Flu" campaign.
- Identified media influencers for public health campaigns.
Executive Producer
CNN
10.1999 - 11.2014
- Led team of journalists developing content across all CNN platforms.
- Monitored progress of assignments to ensure team met deadlines.
- Recruited and hired producers and associate producers.
- Produced for correspondents including Dr. Sanjay Gupta and Anderson Cooper.
- Produced stories from all over United States.
- Collaborated with executives to define and propel organization's mission and vision.
- Co-created, launched and led "Empowered Patient" franchise.
- Executive Producer of two documentaries, senior producer on dozens of others.
- Developed and executed marketing and PR strategy for major initiatives.
- Produce, wrote and edited for CNN-TV and CNN Digital.
- Determined project budgets to estimate and control overall project costs
- Occasionally reported on air.
- Previous roles: Senior Producer (2001-2008), Line Producer (1999-2001)
Education
Bachelor of Arts - History
Whitworth University
Spokane, WASkills
- Media relations
- Content creation
- Story mining/storytelling
- Video production
- Exceptional writing and editing
- Collaborative leadership
- Outstanding interpersonal skills
- Building professional relationships
- Crisis communications
- Strategic planning and execution
- Communications strategy
Awards
- Multiple journalism accolades including two Emmy Awards, a Peabody Award and a Gracie Award. Full list available upon request.
- Recent Alumni Award, Whitworth University.
Affiliations
Public Relations Society of America
Certification
- Accreditation in Public Relations (APR) - Anticipated completion Winter, 2023.
Community Leadership
- Secretary, Executive Board, Cherokee Family Violence Center
- Founder, Lunch Angels of Woodstock Elementary
- Volunteer, Jay Weaver Food Pantry
- Tutor, Woodstock Elementary
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Corporate Communications Lead
Porsche Cars North America
06.2021 - Current
Senior Media Strategist
Porter Novelli
05.2016 - 01.2017
Founder and Managing Director
Bixler Media
01.2015 - Current
Executive Producer
CNN
10.1999 - 11.2014
Bachelor of Arts - History
Whitworth University
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