LINDSAY STUART

Oversaw product and partnership communications across the ADT brand and its multiple lines of business, including proactive earned media strategy, executive thought leadership support, and agency leadership.

• Owned product communications function and operating rhythm, aligning PR, social, and owned content with product and partnership priorities across Product, Marketing, Customer Experience, Field, and Legal.
• Built and ran an executive thought leadership bench and proactive cadence, including sourcing sessions, topic mapping, and spokesperson readiness to increase consistency of executive visibility.
• Managed PR agency strategy and execution for product storytelling and reviews, aligning briefings, approvals, feedback, and priorities with business objectives.
• Led CES communications and experiential strategy, creating ADT’s first immersive ADT+ home demo environment and overseeing 50+ press and partner meetings.
• Produced and hosted executive interview series with senior leaders including CHRO, CBO, VP of Product, and SVP of Product Engineering, converting long-form conversations into reusable internal storytelling and external assets for newsroom and social media.
• Standardized launch and review workflows into a repeatable operating model to improve speed, clarity, and cross-functional coordination.
• Developed research-led storytelling angles to enhance brand narratives and executive point of view, incorporating consumer safety themes and behavior insights for content planning.
• Coordinated product-related educational initiatives and internal communications for a workforce of more than 13,000.

• Conceptualized and executed research-driven client initiatives, including survey design, data interpretation, and press-ready packaging for Muse Brain Health Report, Epidemic Sound's State of the Creator Economy Report, and OfferUp's Annual Recommerce Report.
• Built a repeatable pipeline of agency content tied to PR analytics, reporting innovation, AI in communications, and media trends, supporting business development visibility and inbound authority.
• Developed LinkedIn demand generation strategy through audience development, targeting adjustments, and copy updates, increasing agency visibility and engagement.
• Led reporting and analytics support across multiple accounts, updating KPI dashboards and supporting on technical needs.

• Launched 52 data storytelling campaigns generating nearly 3,000 top-tier media placements.
• Developed and scaled proprietary PR reporting and analytics approach, strengthening program measurement and performance storytelling across accounts, leading to improved client insights.
• Consulted across agency on campaign strategy and reporting standards, enhancing data storytelling quality and consistency across client work.
• Led analytics-driven PR strategy and executive counsel across major consumer technology accounts. Built scalable data storytelling programs and advanced reporting models adopted agency-wide, enhancing overall client engagement.
• Led strategic planning, message development, media research, and competitive analysis for consumer technology clients spanning hardware, software, platforms, and emerging tech.
• Served as senior counselor to client leaders and internal teams, improving narrative clarity, launch readiness, and spokesperson positioning.
• Brand experience includes Polk Audio, Denon, Hisense, ExpressVPN, OfferUp, Muse, Roborock, The Zebra, Nixplay, KINEXON, CharityRx, Plugable, Epidemic Sound, and Decluttr.

• Led integrated PR programs for consumer technology brands, overseeing strategy, client counsel, media relations, and team delivery across multiple accounts to enhance brand visibility.
• Managed PR and digital marketing programs for startup and mid-sized consumer electronics brands, aligning initiatives with client growth objectives.
• Developed long-term marketing and communications strategies aligned to client business objectives.
• Directed strategic media outreach, social media campaigns, paid media, email marketing, and client reporting to support overall marketing goals.

• Developed annual PR plans, media angles, press materials, and social media strategy, enhancing visibility for travel and tourism clients including Travelpro International, Sunny Isles Beach, Lincoln Road, and Continental Group.
• Coordinated media presence at client events and supported new business proposals, delivering monthly reporting on impressions and analytics to inform strategy.

• Managed marketing and PR initiatives, including annual plans, media buying, campaigns, trade show strategy, and web content, to enhance brand visibility.
• Conceptualized and pitched advertising campaign for medical trade publication, supporting ongoing product promotion strategy to drive audience engagement.