Summary
Overview
Work History
Education
Skills
Timeline
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JENNIFER REYNOLDS

Strategic Digital Leader
Bethlehem,PA

Summary

Senior executive with 15+ years leading digital experience, content strategy, and web infrastructure for top-tier research universities. Proven track record in aligning digital content with institutional brand goals, growing audiences through innovative digital strategies, and leading cross-functional teams. Skilled in digital storytelling, content governance, and user experience strategies that drive engagement across web, social, and multimedia channels.

Overview

21
21
years of professional experience

Work History

Senior Executive Director Web Design & Development

Case Western Reserve University
10.2022 - Current
  • Sets the overarching digital strategy for the university’s primary web presence, aligning design, development, and UX with institutional brand goals and global reputation initiatives.
  • Leads the design of the university homepage and high-priority sites, resulting in measurable improvements in SEO, usability, and engagement.
  • Manages end-to-end implementation of enterprise content management systems (Drupal) and ensured compliance with accessibility (WCAG), security, and branding standards.
  • Directs a multi-disciplinary team of designers, developers, UX specialists, and digital strategists building a culture of innovation and accountability through coaching and collaborative leadership.
  • Oversees analytics-driven improvements to user journeys and content delivery, increasing visitor engagement through dynamic content.
  • Partners with internal stakeholders and external vendors to drive large-scale migrations, system integrations, and governance models supporting over 100 campus units.
  • Aligns digital campaigns across web, email, and social channels to amplify content visibility and maximize impact.

Senior University Web Developer

Case Western Reserve University
05.2022 - 10.2022
  • Developed new web pages, templates and modules within the Drupal CMS environment.
  • Integrated and customized third-party tools and services to support marketing initiatives.
  • Advocated and lead-by-example best practices for code quality in architecture and design, maintainability and performance.

Software Engineer

Memorial Sloan Kettering Cancer Center
11.2021 - 04.2022
  • Extended contributed Drupal modules and themes.
  • Tested and deployed Drupal core and contrib module patches.
  • Produced front-end code that conforms to accessibility standards (WCAG AA).

Senior Web Development Specialist

Lehigh University, Communications and Public Affairs
01.2007 - 11.2021
  • Managed production of top-tier, award-winning University websites executing Lehigh's brand.
  • Collaborated with writers/editors, programmers, and designers, leading development of specific content for web communications and interactive projects.
  • Prepared UI/navigation schemes, wireframe prototypes and architecture documents, content matrices, user interviews and testing.
  • Evaluated website traffic to shape new project builds and make improvements to existing sites.
  • Managed training, account administration, and technical assistance for supported content management system.

Director of Operations

Georgetown University, School of Continuing Studies
01.2004 - 01.2006
  • Oversaw all digital non-credit marketing and managed all operational processes and procedures for continuing education programs.
  • Managed Continuing Education and Professional Development Programs operational budget ($3M) and supervised operations team.

Education

Master of Science - User Experience

Kent State University
Kent, OH
05.2001 -

Bachelor of Arts - English, Business and Technical Writing

University of Delaware
Newark, DE

Skills

    Digital Content Strategy

    Operations Management

    Team Leadership

    Cross-Functional Collaboration

    Cloud Web Hosting

    Salesforce

    Google Analytics and Tableau

    Agile Project Management

    Drupal

    Gatsby/React

    Adobe Creative Cloud

    Figma

Timeline

Senior Executive Director Web Design & Development

Case Western Reserve University
10.2022 - Current

Senior University Web Developer

Case Western Reserve University
05.2022 - 10.2022

Software Engineer

Memorial Sloan Kettering Cancer Center
11.2021 - 04.2022

Senior Web Development Specialist

Lehigh University, Communications and Public Affairs
01.2007 - 11.2021

Director of Operations

Georgetown University, School of Continuing Studies
01.2004 - 01.2006

Master of Science - User Experience

Kent State University
05.2001 -

Bachelor of Arts - English, Business and Technical Writing

University of Delaware

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